PPC Client Strategist
Gannett, Mc Lean, VA, United States
LocaliQ is seeking a Digital Marketing Client Strategist to manage and grow client advertising programs across paid search (PPC), display, social media advertising, and digital/print media. This role is ideal for a results‑driven, client‑focused professional who enjoys combining campaign strategy, data analysis, and relationship management.
In this postsales role, you'll serve as the primary client contact, ensuring campaigns are optimized to exceed performance goals while maximizing return on investment (ROI).
Key Responsibilities
Own the postsale client relationship and serve as the primary day‑to‑day contact
Partner closely with Sales to deliver results aligned to shared revenue and growth goals
Develop and manage multichannel digital advertising strategies (Search, Display, Social, O&O)
Lead recurring performance reviews (weekly, monthly) translating metrics into actionable insights
Analyze campaign data, trends, and KPIs to optimize performance and ROI
Collaborate with postsales optimization, ad operations, and digital solutions teams
Ensure consistent branding and messaging across paid and organic digital channels
Proactively identify growth opportunities, optimization strategies, and new marketing solutions
Maintain daily proficiency in CRM systems, paid advertising platforms, and proprietary tools
Act as liaison between clients and backend delivery teams to meet and exceed objectives
Required Skills & Experience
Strong knowledge of digital advertising platforms including PPC, display, social media ads, and analytics
Experience managing client‑facing digital marketing accounts
Ability to interpret performance data and make strategic campaign recommendations
Excellent verbal and written communication skills
Proven track record in relationship management and account growth
Comfort working in fast‑paced, performance‑driven environments
Ability to manage multiple campaigns and priorities simultaneously
Proficiency with Google Ads, Google Analytics / GA4, Excel, and PowerPoint
Core Competencies
Digital Marketing & Paid Media Expertise (PPC, programmatic display, social, email)
Data Analysis & Performance Optimization
Client Success & Customer Focus
Cross‑Functional Collaboration
Creative & Analytical Problem Solving
Adaptability in a Rapidly Changing Digital Landscape
Attention to Detail & Process Improvement
Qualifications
Bachelor's degree in Marketing, Business, Advertising, Communications, or related field
2+ years managing digital advertising campaigns
3+ years client‑facing account management or ser
The annualized base salary for this role will range between $55,000 and $75,000. Base compensation is reflective of many factors, including the market in which one lives/works, individual education level, skills, certifications and experience. Variable compensation is not reflected in these figures and may be applicable.
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In this postsales role, you'll serve as the primary client contact, ensuring campaigns are optimized to exceed performance goals while maximizing return on investment (ROI).
Key Responsibilities
Own the postsale client relationship and serve as the primary day‑to‑day contact
Partner closely with Sales to deliver results aligned to shared revenue and growth goals
Develop and manage multichannel digital advertising strategies (Search, Display, Social, O&O)
Lead recurring performance reviews (weekly, monthly) translating metrics into actionable insights
Analyze campaign data, trends, and KPIs to optimize performance and ROI
Collaborate with postsales optimization, ad operations, and digital solutions teams
Ensure consistent branding and messaging across paid and organic digital channels
Proactively identify growth opportunities, optimization strategies, and new marketing solutions
Maintain daily proficiency in CRM systems, paid advertising platforms, and proprietary tools
Act as liaison between clients and backend delivery teams to meet and exceed objectives
Required Skills & Experience
Strong knowledge of digital advertising platforms including PPC, display, social media ads, and analytics
Experience managing client‑facing digital marketing accounts
Ability to interpret performance data and make strategic campaign recommendations
Excellent verbal and written communication skills
Proven track record in relationship management and account growth
Comfort working in fast‑paced, performance‑driven environments
Ability to manage multiple campaigns and priorities simultaneously
Proficiency with Google Ads, Google Analytics / GA4, Excel, and PowerPoint
Core Competencies
Digital Marketing & Paid Media Expertise (PPC, programmatic display, social, email)
Data Analysis & Performance Optimization
Client Success & Customer Focus
Cross‑Functional Collaboration
Creative & Analytical Problem Solving
Adaptability in a Rapidly Changing Digital Landscape
Attention to Detail & Process Improvement
Qualifications
Bachelor's degree in Marketing, Business, Advertising, Communications, or related field
2+ years managing digital advertising campaigns
3+ years client‑facing account management or ser
The annualized base salary for this role will range between $55,000 and $75,000. Base compensation is reflective of many factors, including the market in which one lives/works, individual education level, skills, certifications and experience. Variable compensation is not reflected in these figures and may be applicable.
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