Segment Marketing Specialist - Natural Gas
Border States, Fargo, ND, United States
Job Summary
The Segment Marketing Specialist - Natural Gas (Open Market) is the marketing owner for Border States\' Natural Gas open-market segment, responsible for developing and executing the segment marketing strategy and annual marketing plan. This role drives brand awareness, market presence, and growth by translating business objectives into integrated marketing strategies and leading execution across campaigns, events, training, and customer engagement. Working closely with Marketing leadership, Industry Marketing, Sales, and Natural Gas leadership, this role balances strategic planning and hands-on execution to advance the company\'s position within the Natural Gas market. Responsibilities
Essential Functions Develops and owns the marketing strategy and annual marketing plan for the Natural Gas open-market segment, aligned to business objectives and core market priorities. Identifies priority customer segments, growth opportunities, and key initiatives aligned to business objectives. Leads integrated marketing programs across digital channels, events, sponsorships, enablement, and internal communications. Drives brand awareness and positioning to strengthen Border States\' visibility and reputation in the Natural Gas market. Maintains strong understanding of market dynamics and competitive landscape; provides insights to inform strategy and messaging. Defines KPIs and success metrics and delivers performance reviews with insights and optimization recommendations. Leads planning and execution for Natural Gas tradeshows, sponsorships, and networking events and the annual Natural Gas summit. Owns and evolves Natural Gas 101 internal training curriculum and delivers in-person and virtual training as needed. Partners closely with Industry Marketing, Sales Enablement, Digital Marketing, Creative Services, and Marketing Operations to ensure alignment and execution excellence. Supports strategic customer meetings and serves as the primary marketing partner to the Natural Gas Open Market team. Ensures marketing initiatives are integrated into the overall marketing calendar and executed on time and within budget. Upholds brand standards across all marketing materials, events, and communications. Non-essential Functions Travel, as needed, for industry events and customer engagements. Supports public relations and social storytelling opportunities related to the Natural Gas market. Other duties as assigned. Qualifications
Bachelor\'s degree in marketing, communications, business, or related field, or equivalent experience. 3+ years of B2B marketing experience, preferably supporting a defined market or customer segment. Experience developing marketing strategies and executing integrated campaigns. Experience with events, sponsorships, and customer-facing marketing initiatives. Working knowledge of digital marketing channels. Experience with CRM and marketing automation platforms (Salesforce, Pardot, or similar) preferred. Strong proficiency in Microsoft Office. Skills and Abilities
Strategic mindset with the ability to translate business goals into actionable marketing plans. Strong project management skills with the ability to balance planning and execution. Excellent collaboration and communication skills across marketing, sales, and leadership teams. Analytical and detail-oriented with a focus on results and continuous improvement. Ability to prioritize, multitask, and work independently in a fast-paced environment. Customer-focused, growth-oriented, and proactive in identifying opportunities. Physical Requirements
Frequency at which you would carry/lift in a typical day:
Occasionally 0 - 33%; Frequently 34 - 66%; Continuously 67 - 100% Lift from Waist:
10 to 25 lbs. - Not at all 26 to 50 lbs. - Not at all 51 to 75 lbs. - Not at all 75 to 100 lbs. - Not at all 100+ lbs. - Not at all
Lift from Floor:
10 to 25 lbs. - Frequently 26 to 50 lbs. - Occasionally 51 to 75 lbs. - Not at all 75 to 100 lbs. - Not at all 100+ lbs. - Not at all
Carried for Distance:
10 to 25 lbs. - Not at all 26 to 50 lbs. - Not at all 51 to 75 lbs. - Not at all 75 to 100 lbs. - Not at all 100+ lbs. - Not at all
Physical Activity
Frequency at which you would do the following in a typical day: Sitting
(a continuous period of being seated) -
Continuously Standing
(for sustained periods of time) -
Frequently Walking
(moving about on foot to accomplish tasks) -
Frequently Bending/stooping
(downward and forward) -
Occasionally Crawling
(moving about on hands and knees or hands and feet) -
Not at all Climbing/Walking Stairs
(ascending or descending) -
Frequently Reaching
(extending arms in any direction) -
Frequently Crouching/squatting
(bending the body downward and forward by bending leg and spine) -
Occasionally Kneeling
(bending legs at knee to come to rest on knee(s)) -
Occasionally Balancing
(maintaining body equilibrium to prevent falling) -
Occasionally Repetitive motion
(substantial movement (motions) or the wrists, hands, and/or fingers) -
Continuously Pivoting
(movement in any direction with one foot, keeping the other in contact with the floor) -
Occasionally Pushing/Pulling
(using upper extremities to press against or draw or tug) -
Occasionally Grasping
(Applying pressure to an object with the fingers and palm) -
Continuously Fingering
(picking, pinching, typing; working with primarily fingers and not whole hand) -
Continuously Talking
(expressing or exchanging ideas by means of the spoken word) -
Frequently Driving
(the control and operation of a motor vehicle) -
Frequently Desk work
(work usually performed at a desk) -
Continuously Use of a computer
-
Continuously Use of a telephone
-
Frequently Hearing
(Perceiving the nature of sounds at normal speaking levels) -
Continuously Exposure to adverse weather & temperature conditions
-
Not at all Travel
(travel needed to perform job duties) -
Frequently Equal Opportunity
Equal Opportunity For All It\'s not just the law. It\'s something we\'ve believed in since our founding. We value the diversity of all of our employee-owners and will always be an equal opportunity employer. Drug Free / Smoke Free Workplace
Drug Free/Smoke Free workplace Employment may be contingent on the offered candidate successfully passing one or more of the following pre-employment screenings: Criminal background check (required for all positions) Motor Vehicle Record (MVR) check (required for positions involving driving) Drug testing The MVR check and drug testing vary by role and will be communicated to the offered candidate during the onboarding process and as applicable.
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The Segment Marketing Specialist - Natural Gas (Open Market) is the marketing owner for Border States\' Natural Gas open-market segment, responsible for developing and executing the segment marketing strategy and annual marketing plan. This role drives brand awareness, market presence, and growth by translating business objectives into integrated marketing strategies and leading execution across campaigns, events, training, and customer engagement. Working closely with Marketing leadership, Industry Marketing, Sales, and Natural Gas leadership, this role balances strategic planning and hands-on execution to advance the company\'s position within the Natural Gas market. Responsibilities
Essential Functions Develops and owns the marketing strategy and annual marketing plan for the Natural Gas open-market segment, aligned to business objectives and core market priorities. Identifies priority customer segments, growth opportunities, and key initiatives aligned to business objectives. Leads integrated marketing programs across digital channels, events, sponsorships, enablement, and internal communications. Drives brand awareness and positioning to strengthen Border States\' visibility and reputation in the Natural Gas market. Maintains strong understanding of market dynamics and competitive landscape; provides insights to inform strategy and messaging. Defines KPIs and success metrics and delivers performance reviews with insights and optimization recommendations. Leads planning and execution for Natural Gas tradeshows, sponsorships, and networking events and the annual Natural Gas summit. Owns and evolves Natural Gas 101 internal training curriculum and delivers in-person and virtual training as needed. Partners closely with Industry Marketing, Sales Enablement, Digital Marketing, Creative Services, and Marketing Operations to ensure alignment and execution excellence. Supports strategic customer meetings and serves as the primary marketing partner to the Natural Gas Open Market team. Ensures marketing initiatives are integrated into the overall marketing calendar and executed on time and within budget. Upholds brand standards across all marketing materials, events, and communications. Non-essential Functions Travel, as needed, for industry events and customer engagements. Supports public relations and social storytelling opportunities related to the Natural Gas market. Other duties as assigned. Qualifications
Bachelor\'s degree in marketing, communications, business, or related field, or equivalent experience. 3+ years of B2B marketing experience, preferably supporting a defined market or customer segment. Experience developing marketing strategies and executing integrated campaigns. Experience with events, sponsorships, and customer-facing marketing initiatives. Working knowledge of digital marketing channels. Experience with CRM and marketing automation platforms (Salesforce, Pardot, or similar) preferred. Strong proficiency in Microsoft Office. Skills and Abilities
Strategic mindset with the ability to translate business goals into actionable marketing plans. Strong project management skills with the ability to balance planning and execution. Excellent collaboration and communication skills across marketing, sales, and leadership teams. Analytical and detail-oriented with a focus on results and continuous improvement. Ability to prioritize, multitask, and work independently in a fast-paced environment. Customer-focused, growth-oriented, and proactive in identifying opportunities. Physical Requirements
Frequency at which you would carry/lift in a typical day:
Occasionally 0 - 33%; Frequently 34 - 66%; Continuously 67 - 100% Lift from Waist:
10 to 25 lbs. - Not at all 26 to 50 lbs. - Not at all 51 to 75 lbs. - Not at all 75 to 100 lbs. - Not at all 100+ lbs. - Not at all
Lift from Floor:
10 to 25 lbs. - Frequently 26 to 50 lbs. - Occasionally 51 to 75 lbs. - Not at all 75 to 100 lbs. - Not at all 100+ lbs. - Not at all
Carried for Distance:
10 to 25 lbs. - Not at all 26 to 50 lbs. - Not at all 51 to 75 lbs. - Not at all 75 to 100 lbs. - Not at all 100+ lbs. - Not at all
Physical Activity
Frequency at which you would do the following in a typical day: Sitting
(a continuous period of being seated) -
Continuously Standing
(for sustained periods of time) -
Frequently Walking
(moving about on foot to accomplish tasks) -
Frequently Bending/stooping
(downward and forward) -
Occasionally Crawling
(moving about on hands and knees or hands and feet) -
Not at all Climbing/Walking Stairs
(ascending or descending) -
Frequently Reaching
(extending arms in any direction) -
Frequently Crouching/squatting
(bending the body downward and forward by bending leg and spine) -
Occasionally Kneeling
(bending legs at knee to come to rest on knee(s)) -
Occasionally Balancing
(maintaining body equilibrium to prevent falling) -
Occasionally Repetitive motion
(substantial movement (motions) or the wrists, hands, and/or fingers) -
Continuously Pivoting
(movement in any direction with one foot, keeping the other in contact with the floor) -
Occasionally Pushing/Pulling
(using upper extremities to press against or draw or tug) -
Occasionally Grasping
(Applying pressure to an object with the fingers and palm) -
Continuously Fingering
(picking, pinching, typing; working with primarily fingers and not whole hand) -
Continuously Talking
(expressing or exchanging ideas by means of the spoken word) -
Frequently Driving
(the control and operation of a motor vehicle) -
Frequently Desk work
(work usually performed at a desk) -
Continuously Use of a computer
-
Continuously Use of a telephone
-
Frequently Hearing
(Perceiving the nature of sounds at normal speaking levels) -
Continuously Exposure to adverse weather & temperature conditions
-
Not at all Travel
(travel needed to perform job duties) -
Frequently Equal Opportunity
Equal Opportunity For All It\'s not just the law. It\'s something we\'ve believed in since our founding. We value the diversity of all of our employee-owners and will always be an equal opportunity employer. Drug Free / Smoke Free Workplace
Drug Free/Smoke Free workplace Employment may be contingent on the offered candidate successfully passing one or more of the following pre-employment screenings: Criminal background check (required for all positions) Motor Vehicle Record (MVR) check (required for positions involving driving) Drug testing The MVR check and drug testing vary by role and will be communicated to the offered candidate during the onboarding process and as applicable.
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