Campaign Strategist
Art & Wellness Enterprises, Bentonville, AR, United States
Campaign Strategist
The Campaign Strategist supports the development and delivery of integrated marketing campaigns that connect audiences to the mission and experiences of Crystal Bridges Museum of American Art and the Momentary. Working closely with the Campaign Strategy Lead and cross-functional teams, this role helps translate insights, storytelling, and creative concepts into actionable marketing plans that perform across paid, owned, and earned channels. Principal Responsibilities: Assist Campaign Strategy Leads in building campaign briefs, timelines, and channel plans that align with institutional goals and brand voice. Support research on audiences, trends, and competitive benchmarks to inform campaign strategy and positioning. Help coordinate creative briefings and cross-team alignment between Creative, Digital, PR/Social, and Marketing Operations. Monitor campaign performance metrics, pull reports, and surface insights to optimize in-flight campaigns. Draft and edit copy or messaging frameworks for campaign assets, ensuring tone and storytelling consistency. Track deliverables and support campaign calendars to ensure smooth go-to-market execution. Participate in brainstorms and contribute ideas that make campaigns more relevant, inclusive, and audience-driven. Maintain organized campaign documentation and assets for reference and future learning. Success Looks Like: Campaign deliverables are well-organized, on-schedule, and strategically aligned. Insights and recommendations strengthen creative briefs and messaging. The strategist consistently adds value through curiosity, teamwork, and attention to detail. Growth toward owning small-to-mid-scale campaigns independently within 1218 months. Qualifications and Skills: 24 years of experience in marketing, communications, or advertisingpreferably in a campaign, brand, or content-driven environment. Strong organizational and communication skills, with the ability to juggle multiple projects and deadlines. Working knowledge of marketing channels (social, digital, PR, paid media, email, CRM). Curiosity about data, audience behavior, and creative storytelling. Collaborative, proactive, and eager to learn from senior strategists and creative partners. Experience in the arts, culture, or nonprofit sector a plus. Physical Demands and Work Environment: Regular use of a computer; occasional standing, walking, and lifting up to 15 lbs. Primarily office-based with some meetings and events onsite at Crystal Bridges and the Momentary. All offers of employment are contingent on your successful completion (where permitted by state law) of a confidentiality agreement and background check. In addition, you will need to provide proper identification verifying your eligibility to work in the United States. Crystal Bridges is an equal opportunity employer committed to building and maintaining a workplace that is free of discrimination and harassment of any kind. We encourage all qualified applicants to apply. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate.
The Campaign Strategist supports the development and delivery of integrated marketing campaigns that connect audiences to the mission and experiences of Crystal Bridges Museum of American Art and the Momentary. Working closely with the Campaign Strategy Lead and cross-functional teams, this role helps translate insights, storytelling, and creative concepts into actionable marketing plans that perform across paid, owned, and earned channels. Principal Responsibilities: Assist Campaign Strategy Leads in building campaign briefs, timelines, and channel plans that align with institutional goals and brand voice. Support research on audiences, trends, and competitive benchmarks to inform campaign strategy and positioning. Help coordinate creative briefings and cross-team alignment between Creative, Digital, PR/Social, and Marketing Operations. Monitor campaign performance metrics, pull reports, and surface insights to optimize in-flight campaigns. Draft and edit copy or messaging frameworks for campaign assets, ensuring tone and storytelling consistency. Track deliverables and support campaign calendars to ensure smooth go-to-market execution. Participate in brainstorms and contribute ideas that make campaigns more relevant, inclusive, and audience-driven. Maintain organized campaign documentation and assets for reference and future learning. Success Looks Like: Campaign deliverables are well-organized, on-schedule, and strategically aligned. Insights and recommendations strengthen creative briefs and messaging. The strategist consistently adds value through curiosity, teamwork, and attention to detail. Growth toward owning small-to-mid-scale campaigns independently within 1218 months. Qualifications and Skills: 24 years of experience in marketing, communications, or advertisingpreferably in a campaign, brand, or content-driven environment. Strong organizational and communication skills, with the ability to juggle multiple projects and deadlines. Working knowledge of marketing channels (social, digital, PR, paid media, email, CRM). Curiosity about data, audience behavior, and creative storytelling. Collaborative, proactive, and eager to learn from senior strategists and creative partners. Experience in the arts, culture, or nonprofit sector a plus. Physical Demands and Work Environment: Regular use of a computer; occasional standing, walking, and lifting up to 15 lbs. Primarily office-based with some meetings and events onsite at Crystal Bridges and the Momentary. All offers of employment are contingent on your successful completion (where permitted by state law) of a confidentiality agreement and background check. In addition, you will need to provide proper identification verifying your eligibility to work in the United States. Crystal Bridges is an equal opportunity employer committed to building and maintaining a workplace that is free of discrimination and harassment of any kind. We encourage all qualified applicants to apply. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate.