Product Marketing Manager
Eight Sleep, San Francisco, CA, United States
Senior Manager of Product Marketing
At Eight Sleep, we're on a mission to fuel human potential through optimal sleep. As the world's first sleep fitness company, we're redefining what it means to be well-rested and building the most advanced hardware, software, and AI technology to make it possible. Our products power peak mental, physical, and emotional performance by transforming every night of sleep into a personalized, data-driven recovery experience. We operate like a high-performance team: fast, focused, and motivated by impact. We don't just ship; we iterate, refine, and obsess over the details that help our members sleep better and wake up stronger. Every role at Eight Sleep is a chance to create cutting-edge technology, collaborate with world-class talent, and help shape a future where sleep isn't passive - it's a powerful tool for living better. If you're tired of the ordinary and driven to build at the edge of what's possible, this is your moment. Join us and lead the movement that's transforming how the world sleeps and what we're all capable of when we wake up. We operate with intensity because our mission demands it. At Eight Sleep, we bring the same mindset as the world's top performers: focused, relentless, and always pushing to be in the top 1% of our craft. This isn't a 9-to-5. We're a team that puts in the extra effort, not because it's required, but because we care about the impact of our work. We're here to build fast, push limits, and deliver without compromise. If you thrive under pressure and want to do the most meaningful work of your career, you'll feel right at home. If you're looking for something easier this isn't it. We are looking for a Senior Manager of Product Marketing to lead how Eight Sleep positions, launches, and grows our products globally. This role sits at the intersection of product, brand, and growth translating our technology into powerful stories that inspire customers and drive adoption. You will be responsible for developing product positioning and messaging that differentiates Eight Sleep in the market, leading go-to-market strategies for new launches, and setting the standards for how we communicate value across all touchpoints. You'll work closely with Product, Brand, Growth, and CX to ensure every feature and product delivers clear impact and emotion the kind that builds an enduring brand. This is a high-impact role for a strategic, analytical, and creative leader passionate about transforming complex technology into simple, human, and aspirational narratives. How you'll contribute: Develop and own the core positioning, value proposition, and messaging for Eight Sleep's products and features. Ensure clarity and consistency across product pages, campaigns, retail, and partner channels. Define and execute comprehensive GTM strategies for all major product and feature launches. Align cross-functional teams Product, Brand, Growth, and CX around a unified strategy and narrative. Collaborate with the Brand Marketing team to create scalable content marketing strategies and guidelines that translate technical innovation into human benefits. Ensure all channels effectively articulate our value propositions to distinct customer segments. Lead research and competitive analysis to deeply understand our customers and category dynamics. Use these insights to refine positioning, messaging, and roadmap priorities. Define success metrics for product marketing initiatives. Measure and report on how storytelling, positioning, and campaigns translate into awareness, engagement, conversion, and retention. Use data to inform and optimize future strategies. What you need to succeed: 5+ years of experience at a management-level of product marketing, brand strategy, or related fields, ideally within a premium consumer technology or wellness brand Proven success launching products and leading GTM campaigns end-to-end, from insight to market impact Expertise in developing clear, differentiated positioning and messaging frameworks for innovative, premium products Exceptional communication skills able to craft compelling narratives and present confidently to executives, partners, and customers Deep understanding of customer segmentation, lifecycle marketing, and data-driven storytelling Highly cross-functional and comfortable leading through influence across product, design, and growth teams Analytical mindset with creative intuition equally fluent in metrics and emotion A passion for health, technology, and design and belief that sleep is the ultimate performance enhancer Comfortable experimenting with AI/ML tools and integrating AI-driven insights into marketing strategies. Experience or willingness to engage with AI-augmented workflows (e.g., leveraging AI for competitive research, ideation, campaign optimization). Why join Eight Sleep? Innovation in a culture of excellence Immediate responsibility and accelerated career growth Collaboration with exceptional talent Equitable compensation and continuous equity investment Your own Pod - and other great benefits At Eight Sleep we continually celebrate the diverse community different individuals cultivate. As an equal opportunity employer, we stay true to our values by ensuring everyone feels they can flourish and grow. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
At Eight Sleep, we're on a mission to fuel human potential through optimal sleep. As the world's first sleep fitness company, we're redefining what it means to be well-rested and building the most advanced hardware, software, and AI technology to make it possible. Our products power peak mental, physical, and emotional performance by transforming every night of sleep into a personalized, data-driven recovery experience. We operate like a high-performance team: fast, focused, and motivated by impact. We don't just ship; we iterate, refine, and obsess over the details that help our members sleep better and wake up stronger. Every role at Eight Sleep is a chance to create cutting-edge technology, collaborate with world-class talent, and help shape a future where sleep isn't passive - it's a powerful tool for living better. If you're tired of the ordinary and driven to build at the edge of what's possible, this is your moment. Join us and lead the movement that's transforming how the world sleeps and what we're all capable of when we wake up. We operate with intensity because our mission demands it. At Eight Sleep, we bring the same mindset as the world's top performers: focused, relentless, and always pushing to be in the top 1% of our craft. This isn't a 9-to-5. We're a team that puts in the extra effort, not because it's required, but because we care about the impact of our work. We're here to build fast, push limits, and deliver without compromise. If you thrive under pressure and want to do the most meaningful work of your career, you'll feel right at home. If you're looking for something easier this isn't it. We are looking for a Senior Manager of Product Marketing to lead how Eight Sleep positions, launches, and grows our products globally. This role sits at the intersection of product, brand, and growth translating our technology into powerful stories that inspire customers and drive adoption. You will be responsible for developing product positioning and messaging that differentiates Eight Sleep in the market, leading go-to-market strategies for new launches, and setting the standards for how we communicate value across all touchpoints. You'll work closely with Product, Brand, Growth, and CX to ensure every feature and product delivers clear impact and emotion the kind that builds an enduring brand. This is a high-impact role for a strategic, analytical, and creative leader passionate about transforming complex technology into simple, human, and aspirational narratives. How you'll contribute: Develop and own the core positioning, value proposition, and messaging for Eight Sleep's products and features. Ensure clarity and consistency across product pages, campaigns, retail, and partner channels. Define and execute comprehensive GTM strategies for all major product and feature launches. Align cross-functional teams Product, Brand, Growth, and CX around a unified strategy and narrative. Collaborate with the Brand Marketing team to create scalable content marketing strategies and guidelines that translate technical innovation into human benefits. Ensure all channels effectively articulate our value propositions to distinct customer segments. Lead research and competitive analysis to deeply understand our customers and category dynamics. Use these insights to refine positioning, messaging, and roadmap priorities. Define success metrics for product marketing initiatives. Measure and report on how storytelling, positioning, and campaigns translate into awareness, engagement, conversion, and retention. Use data to inform and optimize future strategies. What you need to succeed: 5+ years of experience at a management-level of product marketing, brand strategy, or related fields, ideally within a premium consumer technology or wellness brand Proven success launching products and leading GTM campaigns end-to-end, from insight to market impact Expertise in developing clear, differentiated positioning and messaging frameworks for innovative, premium products Exceptional communication skills able to craft compelling narratives and present confidently to executives, partners, and customers Deep understanding of customer segmentation, lifecycle marketing, and data-driven storytelling Highly cross-functional and comfortable leading through influence across product, design, and growth teams Analytical mindset with creative intuition equally fluent in metrics and emotion A passion for health, technology, and design and belief that sleep is the ultimate performance enhancer Comfortable experimenting with AI/ML tools and integrating AI-driven insights into marketing strategies. Experience or willingness to engage with AI-augmented workflows (e.g., leveraging AI for competitive research, ideation, campaign optimization). Why join Eight Sleep? Innovation in a culture of excellence Immediate responsibility and accelerated career growth Collaboration with exceptional talent Equitable compensation and continuous equity investment Your own Pod - and other great benefits At Eight Sleep we continually celebrate the diverse community different individuals cultivate. As an equal opportunity employer, we stay true to our values by ensuring everyone feels they can flourish and grow. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.