Marketing Lead (Coach and Media Dual Role)

Title: AIM Marketing Lead Coach Hours: 25-30 hours/week Location: Prairieview Elementary + AIM Tennis Reports To: Program Director Salary: $17.50/hour Website: https://www.acesinmotion.org Mission To promote health, academic achievement, and character development through tennis. Vision We use tennis and the principles of sport to build a community of children, youth, and adults who work, learn, and play hard together. Job Summary The Marketing Lead Coach (MLC) plays a dual role at Aces in Motion, serving both as a Youth Development Coach and a key Communications lead. During programming, the MLC functions as a coach engaging directly with students in academic support, enrichment, and recreation. Simultaneously, this role is responsible for capturing the AIM experience through photo, video, and written storytelling across social media and newsletter platforms. This position is essential for showcasing AIM’s impact to external audiences, including donors, caregivers, board members, and community partners. The MLC should be present at all major AIM events or assign coverage as needed. Strong writing skills, visual media experience, and a passion for youth development are essential. This position must model AIM Values and Skills: Learning, Integrity, Leadership, Community, Teamwork, Passion, and Resilience. Responsibilities Youth Development & Coaching Participate in all after-school programming (academic, tennis, enrichment, recreation) based on scheduling Foster a safe, welcoming, and structured learning environment for students Support student engagement, social-emotional learning, and academic growth Collaborate with AIM team members to ensure strong daily program delivery Serve as a positive role model and mentor to youth Assist with tutoring or 1:1 support when needed due to volunteer absences Help maintain cleanliness and organization of program spaces Demonstrate trauma-informed and healing-centered practices in all youth interactions Media & Communications Capture high-quality photos and videos during programming and events Share weekly visual content with Executive Director for social media and marketing Write monthly program highlights and student stories for AIM’s: Instagram & Facebook (weekly) Mailchimp newsletters to donors, board, and caregivers (monthly) Ensure youth media permissions are respected in all content Edit AIM’s official website as needed (Staff changes, programs, events, etc) Attend or coordinate coverage for all major AIM events (Family Dinners, tournaments, banquets, etc.) Maintain internal photo/video archive organized by date, school year, and activity via Google Drive Collaborate with the Program Director and Executive Director on communications strategy Qualifications Experience working with youth in educational or enrichment settings Strong writing, editing, and visual storytelling skills Proficiency in social media platforms and Mailchimp or similar platforms Ability to work independently while staying responsive to team needs Detail-oriented and organized with strong time management Adaptable and energetic; thrives in a fast-paced, mission-driven environment Culturally responsive and values diversity and inclusion Professional demeanor and communication style Valid FL Driver’s License and reliable transportation preferred Must complete DCF Level II Background Check CPR/AED and First Aid Certification within 90 days of hire Bonus Skills (Preferred) Photography or videography experience (phone or camera-based) Graphic design or Canva experience Previous experience managing newsletters or social media for an organization #J-18808-Ljbffr