Head of Performance Media | Perricone MD

Role Overview Head of Performance Media at Perricone MD, a brand under THG Beauty, is a high‑potential, data‑driven leadership role responsible for steering the paid media strategy for Perricone MD in the US. The role focuses on driving aggressive customer acquisition and revenue growth across core digital channels including Meta, TikTok, YouTube and Google. The incumbent acts as a hands‑on operator and strategic owner, ensuring performance media remains a primary engine for business efficiency and market expansion. Responsibilities Leadership & Growth Own end‑to‑end paid media performance across Meta, TikTok, YouTube and Google (Search & Display). Deliver consistently against core commercial metrics, including CAC, ROAS and Cost of Sales. Define and monitor channel‑level KPIs to ensure alignment with business goals and revenue targets. Manage complex budget allocations, pacing and channel mix to maximise growth and efficiency. Campaign Execution & Optimization Lead day‑to‑day execution and granular optimisation across all paid digital channels. Establish and scale a structured testing roadmap covering creative assets, audience segmentation and bidding strategies. Balance lower‑funnel conversion tactics with full‑funnel growth opportunities to build long‑term brand equity. Maintain operational excellence across all campaign setups, tracking and real‑time reporting. Analytics & Performance Insights Own the performance reporting suite, translating raw data into actionable insights and strategic recommendations. Support forecasting and financial planning in close partnership with the Finance and Analytics teams. Contribute to the evolution of attribution modelling and the understanding of incrementality to refine spend. Collaboration & Partner Management Partner with Creative and Brand teams to guide the development of performance‑led assets and messaging. Coordinate with CRM and e‑commerce teams to ensure a seamless, integrated consumer journey. Manage relationships with key platform partners (Google, Meta, TikTok) and external agency support to unlock new opportunities. Foster a test‑and‑learn culture within the US team while leveraging the UK central team for strategic frameworks and tools. Qualifications 5+ years industry experience in Performance Marketing or Paid Media, with a proven track record in DTC and/or the Beauty category. Demonstrated success in managing high‑growth media budgets ($5M+) and consistently delivering against aggressive CAC and ROAS targets. Advanced technical expertise across Meta, TikTok and Google/YouTube platforms; solid understanding of attribution, incrementality and A/B testing frameworks. Strong leadership and mentorship skills with experience managing direct reports and leading cross‑functional projects. Ability to navigate global environments; comfortable collaborating with international teams (UK central) while maintaining local US execution and ownership. Benefits Salary: $110,000 – $130,000. Hybrid work model – 3 days office/2 days home. Medical, dental and vision plans. 401(k) matched up to 5%. Generous PTO. Short‑term and long‑term disability. Exclusive employee discounts on THG Brands. Equal Opportunity Employer THG is proud to be a Disability Confident, Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability. THG is committed to creating a diverse and inclusive environment, and welcomes applications from all sections of the community. #J-18808-Ljbffr