
Sr. Director / Head of Digital Advertising
AC Lion, New York, NY, United States
Head of / Sr. Director of Digital Advertising
Location: U.S. (Remote)
Compensation: $175,000-$225,000 base + performance
Our client , a fast-growing digital media and technology platform operating a large-scale premium indoor screen network across North America, is hiring a senior commercial leader to build and scale its digital advertising division.
This role reports directly to the CRO and President and will focus on launching and expanding a new revenue vertical at the intersection of event-based media and premium indoor digital/DOOH environments.
This is a true builder opportunity.
The Opportunity
Our client operates a network of 10,000+ digital screens across high-traffic, Tier 1 hospitality, convention, and event environments throughout North America.
They are formalizing and aggressively scaling their advertising business and are seeking a senior leader to:
Develop and own the advertising go-to-market strategy
Shape pricing, packaging, and long-term growth plans
Build strategic relationships with brands and agencies
Drive revenue directly as an individual contributor while the business scales
This is not a mature team leadership role.
This is a build-the-revenue-engine-from-scratch role.
Key Responsibilities
Revenue & Strategy Develop and execute a comprehensive ad sales strategy across digital signage and DOOH
Build pipeline, forecast revenue, and structure complex enterprise deals
Partner with executive leadership to refine pricing models and product positioning
Direct Sales Execution Personally close partnerships with brands and agencies across Digital, OOH/DOOH, CTV, and experiential channels
Lead pitches, negotiations, and custom proposal development
Evangelize a premium, event-based advertising network to high-value advertisers
Market Development Identify whitespace opportunities within event-driven and experiential advertising
Represent the company at key industry events and conferences
Help define a differentiated position within the DOOH landscape
What You Bring 8-10+ years of experience in digital advertising, media, DOOH, sponsorship, or related technology sales
Strong brand and agency relationships
Demonstrated success closing complex enterprise deals
Experience shaping GTM strategy and revenue growth plans
Startup / builder mentality with comfort operating hands-on
Strong executive presence and communication skills