Freelancer - Creative Producer UGC TikTok & Snapchat

The Role We’re looking for a Creative Producer focused on UGC video for TikTok and Snapchat within the Social Growth team. This role is at the core of our content engine, responsible for producing and scaling high‑performing video assets across organic and paid user acquisition. As a production‑first role, you will own the full creative cycle end to end: from hypotheses and scripting to testing, iteration, and scaling. Working closely with creators, editors, and UA, you’ll ensure a constant flow of assets that drive installs. Focus area: turning insights into high‑volume production, rigorously testing creatives, and scaling winning concepts through structured iteration. Goal is to build a repeatable system that consistently produces top‑performing creatives. Responsibilities Develop and prioritise creative concepts based on performance signals and market insights Translate insights into scripts and creative briefs Lead UGC video production across creators, influencers, and editors to deliver consistent output Partner with UA to test creatives and evaluate performance Identify winning concepts and scale them through structured iteration Continuously improve creative output based on results and platform dynamics Qualifications Must‑have: 2+ years in UGC production or performance creative Strong experience with TikTok and short‑form video production Solid understanding of creative testing and iteration at scale Experience working with creators, influencers, or UGC pipelines Ability to produce high volumes of content without compromising quality Ability to translate insights into scripts and clear creative briefs High ownership mindset with ability to operate at speed and scale output Fluent English with proven experience creating content for US audiences Experience managing creative production resources, including budgeting and allocation Experience working collaboratively with motion designers and video editors Success Metrics Consistent pipeline of high‑quality UGC video assets delivered at speed and volume Clear system for testing and iterating creatives, with fast turnaround cycles Regular identification and scaling of winning concepts across TikTok and Snapchat Increased contribution of UGC creatives to paid UA performance Measurable improvements in key metrics such as CPI and ROAS driven by creative output Benefits Competitive salary and annual reviews Opportunity to participate in Flo’s performance incentive scheme Paid holiday, sick leave, and female health leave Enhanced parental leave and pay for maternity, paternity, same‑sex and adoptive parents Accelerated professional growth through world‑changing work and learning support In‑person collaboration and work in a hybrid model, with 3 days per week spent in the office 5‑week fully paid sabbatical at 5‑year Floversary Flo Premium for friends & family, plus more health, pension, and wellbeing perks EEO Statement We’re proud to be an equal‑opportunity employer, and we welcome applicants from all backgrounds, communities, and identities. Read our privacy notice for job applicants. #J-18808-Ljbffr