Marketing Intern
Attain Sports, Aberdeen, MD, United States
Marketing Intern
Frederick, MD - Bowie, MD - Aberdeen, MD Attain Sports brings a community-focused, values-driven, and player-centric approach to connect diverse groups and create impact through the power of sports. The company was formed in 2021 and presents an affordable, family-friendly sports and entertainment portfolio that brings a commitment to community engagement, customer service, innovation, and the professional growth and development of its family of athletes and employees. Attain Sports owns and manages four baseball teams: the Baltimore Orioles Double-A affiliate Chesapeake Baysox, the Baltimore Orioles High-A affiliate Frederick Keys, the MLB Draft League Aberdeen IronBirds, and the Atlantic League Professional Baseball Club Spire City Ghost Hounds. Additionally, Attain Sports is an owner of the United Soccer League (USL) Championship Club Loudoun United FC. Position Type: Unpaid internship for college credit Job Description
The Marketing Intern will support the overall marketing strategy and fan engagement efforts for three Attain Sports organizations: the Chesapeake Baysox (Double-A Affiliate of the Baltimore Orioles), Frederick Keys (High-A of the Baltimore Orioles), and Aberdeen IronBirds (MLB Draft League Team). This role will focus on research-driven marketing initiatives, brand development, and enhancing the fan experience from a digital and in-game perspective. Working closely with the Marketing Manager and cross-departmental teams, the Marketing Intern will assist in identifying best practices, executing campaigns, and supporting both digital and in-person fan touchpoints. This position offers hands-on experience across multiple areas of sports marketing while working with three professional baseball organizations. Job Responsibilities
Marketing Research & Strategy
Conduct research on industry best practices across branding, social media, email marketing, and public relations Analyze trends in sports and entertainment marketing to support campaign development Provide recommendations to improve fan engagement, brand consistency, and campaign performance
Digital Fan Experience & Community Engagement
Research and engage with Facebook Groups and community platforms to expand audience reach Assist in identifying opportunities to enhance the fan journey from a digital perspective Support social media and email initiatives with insights on content trends and engagement strategies
Game Day & VIP Experience Support
Assist in planning and executing VIP and premium fan experiences on game days Support in-ballpark activations that connect digital campaigns to live experiences Help ensure a seamless and engaging experience for fans attending games
Merchandise Marketing Support
Assist in marketing and promotional efforts for team merchandise across digital channels Research trends and best practices in sports merchandising and retail marketing Support campaign ideas that drive merchandise sales and brand awareness
Cross-Department Collaboration
Work with marketing, sales, and promotions teams to align messaging and initiatives Assist with promotional calendar planning and campaign execution Support various marketing projects as needed in a fast-paced environment
Qualifications
Pursuing a degree in Marketing, Communications, Business, Sports Management, or related field Strong writing and communication skills with an understanding of persuasive and brand-aligned messaging Interest in digital marketing, branding, and fan engagement strategies Highly organized with the ability to manage multiple deadlines in a fast-paced environment Attain Sports is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Applicants have rights under Federal Employment Laws. For more information visit EEO, EEO Poster Supplement, Family and Medical Leave Act (FMLA), and Employee Polygraph Protection Act (EPPA). If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.
Frederick, MD - Bowie, MD - Aberdeen, MD Attain Sports brings a community-focused, values-driven, and player-centric approach to connect diverse groups and create impact through the power of sports. The company was formed in 2021 and presents an affordable, family-friendly sports and entertainment portfolio that brings a commitment to community engagement, customer service, innovation, and the professional growth and development of its family of athletes and employees. Attain Sports owns and manages four baseball teams: the Baltimore Orioles Double-A affiliate Chesapeake Baysox, the Baltimore Orioles High-A affiliate Frederick Keys, the MLB Draft League Aberdeen IronBirds, and the Atlantic League Professional Baseball Club Spire City Ghost Hounds. Additionally, Attain Sports is an owner of the United Soccer League (USL) Championship Club Loudoun United FC. Position Type: Unpaid internship for college credit Job Description
The Marketing Intern will support the overall marketing strategy and fan engagement efforts for three Attain Sports organizations: the Chesapeake Baysox (Double-A Affiliate of the Baltimore Orioles), Frederick Keys (High-A of the Baltimore Orioles), and Aberdeen IronBirds (MLB Draft League Team). This role will focus on research-driven marketing initiatives, brand development, and enhancing the fan experience from a digital and in-game perspective. Working closely with the Marketing Manager and cross-departmental teams, the Marketing Intern will assist in identifying best practices, executing campaigns, and supporting both digital and in-person fan touchpoints. This position offers hands-on experience across multiple areas of sports marketing while working with three professional baseball organizations. Job Responsibilities
Marketing Research & Strategy
Conduct research on industry best practices across branding, social media, email marketing, and public relations Analyze trends in sports and entertainment marketing to support campaign development Provide recommendations to improve fan engagement, brand consistency, and campaign performance
Digital Fan Experience & Community Engagement
Research and engage with Facebook Groups and community platforms to expand audience reach Assist in identifying opportunities to enhance the fan journey from a digital perspective Support social media and email initiatives with insights on content trends and engagement strategies
Game Day & VIP Experience Support
Assist in planning and executing VIP and premium fan experiences on game days Support in-ballpark activations that connect digital campaigns to live experiences Help ensure a seamless and engaging experience for fans attending games
Merchandise Marketing Support
Assist in marketing and promotional efforts for team merchandise across digital channels Research trends and best practices in sports merchandising and retail marketing Support campaign ideas that drive merchandise sales and brand awareness
Cross-Department Collaboration
Work with marketing, sales, and promotions teams to align messaging and initiatives Assist with promotional calendar planning and campaign execution Support various marketing projects as needed in a fast-paced environment
Qualifications
Pursuing a degree in Marketing, Communications, Business, Sports Management, or related field Strong writing and communication skills with an understanding of persuasive and brand-aligned messaging Interest in digital marketing, branding, and fan engagement strategies Highly organized with the ability to manage multiple deadlines in a fast-paced environment Attain Sports is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Applicants have rights under Federal Employment Laws. For more information visit EEO, EEO Poster Supplement, Family and Medical Leave Act (FMLA), and Employee Polygraph Protection Act (EPPA). If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.