Senior Content Specialist

Job Summary This role will serve as the primary content engine for our Account-Based Marketing (ABM) campaigns across 1:1, 1:Few, and 1:Many motions. Partnering closely with the Sales & Content Enablement Strategist and junior Content Developer, this individual will deliver high-quality, persona-driven content that that drives engagement and pipeline growth. Key Responsibilities ABM Content Development & Execution In house content development: Deep understanding of HP & competitors' technical solution portfolio, business & target audience to translate into high performing messaging & content Work closely with the junior content developer to execute the creation of the content (i.e. Folloze boards, social assets, etc) Agency content development: Bring the deep understanding of HP's technical solution portfolio to efficiently & effectively project manage our 3rd party agencies Autonomy to determine how projects/requests are executed based on the brief provided. Managing strategic direction & providing oversight to hands-on execution of Junior Content Developer for in-house projects. Ensure campaign assets are delivered on time and aligned with activation timelines. Maintain content consistency and quality across all channels. Agency & Project Management Project manage agency-led content initiatives using Workfront or similar tools. Develop creative briefs and provide clear direction to internal and external partners. Review, edit, and approve content developed by agencies and internal contributors. Ensure agency outputs meet brand, messaging, and ABM personalization standards. Content Governance & Operations Maintain and organize the team's asset repository. Ensure content is version-controlled and accessible for reuse across campaigns. Identify opportunities to streamline content workflows and improve operational efficiency. Cross-Functional Collaboration Partner closely with: Sales & Content Enablement Strategist Junior Content Specialist NA marketing team members WW Marketing Product marketing and subject matter experts External agencies Education & Experience Recommended Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence. Typically has 7-10 years of work experience, preferably in segment marketing, channel marketing, partner marketing, or a related field. Preferred Certifications NA Knowledge & Skills Analytics Business Marketing Business To Business Customer Relationship Management Data Analysis Demand Generation Digital Marketing Go-to-Market Strategy Key Performance Indicators (KPIs) Market Research Marketing Marketing Communications Marketing Management Marketing Strategies Product Marketing Project Management Social Media Thought Leadership Cross-Org Skills Effective Communication Results Orientation Learning Agility Digital Fluency Customer Centricity Impact & Scope Impacts function and leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives. Complexity Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors. Disclaimer This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management. The pay range for this role is $105,050 to $161,800 USD annually with additional opportunities for pay in the form of bonus and/or equity (applies to United States of America candidates only). Pay varies by work location, job-related knowledge, skills, and experience. Benefits: HP offers a comprehensive benefits package for this position, including: Health insurance Dental insurance Vision insurance Long term/short term disability insurance Employee assistance program Flexible spending account Life insurance Generous time off policies, including; 4-12 weeks fully paid parental leave based on tenure 11 paid holidays Additional flexible paid vacation and sick leave (US benefits overview [https://hpbenefits.ce.alight.com/]) The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.