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Marketing Technology Soultions Manager

Alpine Solutions Group, Hillsborough, NJ, United States


MUSTS:

  • 7-10 years of overall marketing experience
  • At least 5 recent years of pharma marketing experience
  • 5 years of pharma marketing technology experience
  • Experience standing up a pharma martech platform across an enterprise or helped to drive evolution of a pharma martech platform across a business
  • Commercial pharma experience (audience doesn’t matter)
  • Design solutions within marketing operations, implement solutions, how to make solutions go live – process management and change management
  • Marketing product= martech platforms. Veeva, taking veeva and scaling across enterprise. Internal product. Expand a demand management product internally and want to expand that product to a different business unit.
  • Ability to conceptualize martech platforms for the business
  • Enterprise standpoint to build capabilities that support omnichannel efforts
  • Has marketing operations – martech, processes of executing omnichannel strategy, centers of excellence, delivery frameworks
  • Very strong working with leadership and working with stakeholders
  • Experience with change management and driving change within the organization in a fundamental manner (they rolled out a new drug recently)
  • Bachelor’s Degree



DAY TO DAY:


Our client is seeking a Martech Solutions Manager to join their client’s team in NJ.


  • Take a martech platform and scale it across the enterprise. Lead the strategic planning, design, and evolution of enterprise-wide marketing technology (martech) platforms, ensuring alignment with commercial pharmaceutical business objectives.
  • Oversee the implementation, scaling, and optimization of internal martech products (e.g., Veeva and demand management platforms) across multiple business units, driving adoption and business value.
  • Partner closely with marketing, commercial, IT, and operations stakeholders to conceptualize and deliver omnichannel capabilities that enhance customer engagement and campaign effectiveness.
  • Translate business needs into scalable martech solutions by defining requirements, designing workflows, and ensuring seamless integration across systems and platforms.
  • Manage end-to-end marketing operations processes, including campaign execution frameworks, governance models, and center of excellence structures to support omnichannel delivery.
  • Drive enterprise change management initiatives related to martech transformation, ensuring smooth adoption of new platforms, processes, and ways of working across teams.
  • Collaborate with senior leadership to define martech roadmaps, prioritize initiatives, and communicate progress, risks, and impact to key stakeholders.
  • Lead cross-functional teams in executing platform rollouts, including planning go-live strategies, training users, and ensuring operational readiness.
  • Continuously assess and improve marketing processes, identifying opportunities to increase efficiency, scalability, and effectiveness of omnichannel strategies.
  • Support commercial product launches (e.g., new drug rollouts) by enabling marketing teams with the tools, processes, and data needed to execute integrated campaigns.
  • Act as a subject matter expert in pharma martech and marketing operations, providing guidance on best practices, emerging technologies, and industry trends.