
Marketing Technology Soultions Manager
Alpine Solutions Group, Hillsborough, NJ, United States
MUSTS:
- 7-10 years of overall marketing experience
- At least 5 recent years of pharma marketing experience
- 5 years of pharma marketing technology experience
- Experience standing up a pharma martech platform across an enterprise or helped to drive evolution of a pharma martech platform across a business
- Commercial pharma experience (audience doesn’t matter)
- Design solutions within marketing operations, implement solutions, how to make solutions go live – process management and change management
- Marketing product= martech platforms. Veeva, taking veeva and scaling across enterprise. Internal product. Expand a demand management product internally and want to expand that product to a different business unit.
- Ability to conceptualize martech platforms for the business
- Enterprise standpoint to build capabilities that support omnichannel efforts
- Has marketing operations – martech, processes of executing omnichannel strategy, centers of excellence, delivery frameworks
- Very strong working with leadership and working with stakeholders
- Experience with change management and driving change within the organization in a fundamental manner (they rolled out a new drug recently)
- Bachelor’s Degree
DAY TO DAY:
Our client is seeking a Martech Solutions Manager to join their client’s team in NJ.
- Take a martech platform and scale it across the enterprise. Lead the strategic planning, design, and evolution of enterprise-wide marketing technology (martech) platforms, ensuring alignment with commercial pharmaceutical business objectives.
- Oversee the implementation, scaling, and optimization of internal martech products (e.g., Veeva and demand management platforms) across multiple business units, driving adoption and business value.
- Partner closely with marketing, commercial, IT, and operations stakeholders to conceptualize and deliver omnichannel capabilities that enhance customer engagement and campaign effectiveness.
- Translate business needs into scalable martech solutions by defining requirements, designing workflows, and ensuring seamless integration across systems and platforms.
- Manage end-to-end marketing operations processes, including campaign execution frameworks, governance models, and center of excellence structures to support omnichannel delivery.
- Drive enterprise change management initiatives related to martech transformation, ensuring smooth adoption of new platforms, processes, and ways of working across teams.
- Collaborate with senior leadership to define martech roadmaps, prioritize initiatives, and communicate progress, risks, and impact to key stakeholders.
- Lead cross-functional teams in executing platform rollouts, including planning go-live strategies, training users, and ensuring operational readiness.
- Continuously assess and improve marketing processes, identifying opportunities to increase efficiency, scalability, and effectiveness of omnichannel strategies.
- Support commercial product launches (e.g., new drug rollouts) by enabling marketing teams with the tools, processes, and data needed to execute integrated campaigns.
- Act as a subject matter expert in pharma martech and marketing operations, providing guidance on best practices, emerging technologies, and industry trends.