Ponte Firm is hiring: Director of Strategy (Influencer Agency) in New York
Ponte Firm, New York, NY, United States
About Ponte Firm
Ponte Firm is where influence turns into business. We represent 100+ of the most culturally relevant creators, reaching over 40 million people across platforms. But we’re not just talent managers — we’re operators at the intersection of content, commerce, and culture. We help creators build real businesses and partner with brands that actually move the needle. We move fast, think commercially, and care deeply about the work.
We operate on a hybrid schedule: Mondays and Fridays remote, in-office Tuesday through Thursday. This role can be based in Austin or New York City, with regular travel between offices, client meetings, and key industry moments.
About the Role Role reports to and partners closely with the CEO & Founder to maximize the growth, positioning, and long-term value of Ponte Firm’s talent roster while strengthening the firm’s brand presence in the market. This role blends talent strategy, business development, and corporate marketing leadership, helping creators grow their platforms and revenue while also elevating Ponte Firm’s visibility across brands, media, and the broader influencer ecosystem. The role will work cross-functionally with the revenue team and leadership to drive talent growth, new talent acquisition, and brand positioning for the firm.
What You’ll Do Talent Strategy & Growth
Lead strategic planning with talent to define positioning, audience growth, brand alignment, and long-term revenue opportunities
Conduct regular talent performance reviews and annual growth planning with creators
Identify content, platform, and brand partnership opportunities to expand talent reach and earnings
Partner with talent managers to develop strategic deal opportunities and career growth plans for creators
Provide ongoing guidance to talent around brand building, content strategy, and monetization opportunities
Business Development
Support enterprise partnership opportunities by identifying strong creator-brand alignment across the talent roster
Participate in key brand pitches where strategic creator positioning is required
Identify emerging brand categories and partnership opportunities aligned with creator audiences
Talent Acquisition
Lead talent sourcing and recruitment to grow Ponte Firm’s roster with high-potential creators
Evaluate potential talent through a strategic lens including audience, growth trajectory, cultural relevance, and monetization potential
Build relationships with emerging creators, agents, managers, and industry networks to expand the firm’s pipeline
Corporate Marketing & Brand Leadership
Oversee Ponte Firm’s corporate marketing strategy across social media, email marketing, PR, and brand storytelling
Oversee all brand creative and brand standards across the firm, including the use of Ponte Firm’s brand, logo, visual identity, and overall creative direction
Ensure consistent brand positioning across marketing materials, client presentations, partnerships, and public-facing communications
Manage relationships with PR partners, media outlets, and industry publications
Lead strategy for speaking engagements, thought leadership, and executive visibility opportunities
Oversee planning and execution of Ponte Firm’s annual summit, conference, and key industry events
Creator Monetization & Business Strategy
Identify and develop new monetization opportunities for talent, including product lines, brand collaborations, licensing opportunities, media projects, and long-term brand partnerships
Help creators develop long-term brand positioning and business strategies beyond individual brand deals
Partner with the revenue team to identify scalable partnership models across the talent roster
Evaluate emerging revenue channels across social platforms, commerce, and media opportunities
Platform & Industry Insights
Track emerging trends across platforms including TikTok, Instagram, YouTube, and new creator-led media channels, translating them into strategic opportunities for creators and the firm
Identify shifts in audience behavior, platform algorithms, and monetization opportunities to inform talent growth strategies
Provide strategic guidance to creators and internal teams on evolving creator economy trends and best practices
Organizational Leadership
Partner closely with the CEO & Founder to align talent strategy with the firm’s growth priorities
Collaborate with revenue and leadership teams to ensure talent strategy supports overall business growth
Provide leadership and guidance to talent managers across the firm
Establish frameworks and best practices for talent development, performance evaluation, and growth planning
Must-Have Experience
4+ years of experience in influencer marketing, talent management, creator partnerships, or digital media
Deep understanding of the creator economy and social media ecosystem
Proven track record working directly with creators or influencers
Strong network within influencer marketing, media, and brand partnerships
Experience leading talent strategy, creator development, or influencer marketing programs
Strong strategic and creative instincts around content, brand positioning, and audience growth
Salary Range: $100-170K
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We operate on a hybrid schedule: Mondays and Fridays remote, in-office Tuesday through Thursday. This role can be based in Austin or New York City, with regular travel between offices, client meetings, and key industry moments.
About the Role Role reports to and partners closely with the CEO & Founder to maximize the growth, positioning, and long-term value of Ponte Firm’s talent roster while strengthening the firm’s brand presence in the market. This role blends talent strategy, business development, and corporate marketing leadership, helping creators grow their platforms and revenue while also elevating Ponte Firm’s visibility across brands, media, and the broader influencer ecosystem. The role will work cross-functionally with the revenue team and leadership to drive talent growth, new talent acquisition, and brand positioning for the firm.
What You’ll Do Talent Strategy & Growth
Lead strategic planning with talent to define positioning, audience growth, brand alignment, and long-term revenue opportunities
Conduct regular talent performance reviews and annual growth planning with creators
Identify content, platform, and brand partnership opportunities to expand talent reach and earnings
Partner with talent managers to develop strategic deal opportunities and career growth plans for creators
Provide ongoing guidance to talent around brand building, content strategy, and monetization opportunities
Business Development
Support enterprise partnership opportunities by identifying strong creator-brand alignment across the talent roster
Participate in key brand pitches where strategic creator positioning is required
Identify emerging brand categories and partnership opportunities aligned with creator audiences
Talent Acquisition
Lead talent sourcing and recruitment to grow Ponte Firm’s roster with high-potential creators
Evaluate potential talent through a strategic lens including audience, growth trajectory, cultural relevance, and monetization potential
Build relationships with emerging creators, agents, managers, and industry networks to expand the firm’s pipeline
Corporate Marketing & Brand Leadership
Oversee Ponte Firm’s corporate marketing strategy across social media, email marketing, PR, and brand storytelling
Oversee all brand creative and brand standards across the firm, including the use of Ponte Firm’s brand, logo, visual identity, and overall creative direction
Ensure consistent brand positioning across marketing materials, client presentations, partnerships, and public-facing communications
Manage relationships with PR partners, media outlets, and industry publications
Lead strategy for speaking engagements, thought leadership, and executive visibility opportunities
Oversee planning and execution of Ponte Firm’s annual summit, conference, and key industry events
Creator Monetization & Business Strategy
Identify and develop new monetization opportunities for talent, including product lines, brand collaborations, licensing opportunities, media projects, and long-term brand partnerships
Help creators develop long-term brand positioning and business strategies beyond individual brand deals
Partner with the revenue team to identify scalable partnership models across the talent roster
Evaluate emerging revenue channels across social platforms, commerce, and media opportunities
Platform & Industry Insights
Track emerging trends across platforms including TikTok, Instagram, YouTube, and new creator-led media channels, translating them into strategic opportunities for creators and the firm
Identify shifts in audience behavior, platform algorithms, and monetization opportunities to inform talent growth strategies
Provide strategic guidance to creators and internal teams on evolving creator economy trends and best practices
Organizational Leadership
Partner closely with the CEO & Founder to align talent strategy with the firm’s growth priorities
Collaborate with revenue and leadership teams to ensure talent strategy supports overall business growth
Provide leadership and guidance to talent managers across the firm
Establish frameworks and best practices for talent development, performance evaluation, and growth planning
Must-Have Experience
4+ years of experience in influencer marketing, talent management, creator partnerships, or digital media
Deep understanding of the creator economy and social media ecosystem
Proven track record working directly with creators or influencers
Strong network within influencer marketing, media, and brand partnerships
Experience leading talent strategy, creator development, or influencer marketing programs
Strong strategic and creative instincts around content, brand positioning, and audience growth
Salary Range: $100-170K
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