Social Media Manager
RIP-IT Sports, Orlando, FL, United States
RIP-IT Sports designs gear for female athletes across softball, volleyball, and related communities. Tachikara is the volleyball authority trusted by coaches and programs. The team embraces AI tools and a culture focused on female athletes.
THE ROLE We’re looking for a Social Media Manager who can create compelling content, build a thriving brand community, and use AI at scale.
WHAT YOU’LL OWN Content Development & Brand Voice
Develop and execute monthly content calendars for RIP-IT and Tachikara across TikTok, Instagram, Facebook, YouTube, and Snapchat
Drive our Media Day model – half‑day shoots that generate 3+ weeks of multi‑platform content from a single session
Write copy and develop creative concepts that speak authentically to three distinct audiences: teen athletes, parents, and coaches
Maintain two distinct brand voices: RIP-IT (bold, empowering, peer‑led) and Tachikara (technical‑credible, coach‑trusted)
Video Production & Content Creation
Shoot and edit short‑form social video for TikTok, Reels, Shorts, and Stories — on a phone, on a field, on the fly
Capture authentic, in‑the‑moment content at events, athlete sessions, and product launches
Develop YouTube long‑form content
Brand Community & Ambassador Program
Own and grow the One Step Faster™ ambassador community on the Roster platform
Recruit, onboard, and manage ambassadors across softball and volleyball audiences; build relationships that turn athletes into long‑term advocates
Optimize the ambassador program infrastructure: tiered benefits, engagement cadences, sampling programs, early product access, and co‑creation opportunities
Drive ambassador‑generated content: UGC pipelines, product reviews, and organic social posts that fuel brand awareness and TikTok Shop performance
Serve as the community’s main point of contact – respond to DMs, celebrate wins, resolve issues, and make ambassadors feel genuinely valued
Coordinate ambassador participation in product launches, pre‑orders, and seasonal campaigns
Social Commerce & Creator Programs
Manage the TikTok Shop affiliate program including creator sampling, onboarding, and performance tracking
Support product launch campaigns across the roadmaps
Brief and manage UGC creators; identify top content for Spark Ads amplification
AI‑First Workflows
Use AI tools for video editing, copy generation, content repurposing, scheduling, and community management to multiply output without adding headcount
Build and document repeatable workflows the team can operate without you
Identify and pilot new AI tools that move the needle; bring recommendations to the team
Analytics & Optimization
Track and report on platform performance weekly – reach, engagement, conversion, TTS revenue, ambassador activation rates
Use data to iterate quickly; surface content patterns and community insights to inform product and brand strategy
WHAT WE’RE LOOKING FOR Experience & Background
3–5 years of social media management experience, ideally with a consumer brand, sports brand, or DTC company
Demonstrated experience managing a brand community, ambassador program, or creator network – not just posting content
Deep fluency in TikTok – not just as a user, but as a strategist and creator
Strong copywriting skills across multiple brand voices
Genuine interest in women’s sports, female athletes, or the youth sports world – this community spots inauthenticity immediately
Video & Photo Production
Required: Ability to shoot compelling social video and photos on a smartphone – field, gym, event, or studio
Required: Short‑form video editing for TikTok, Reels, and Shorts using mobile or desktop tools
Bonus: Professional video production skills (lighting, camera, advanced editing) or professional photography skills with a DSLR
AI Proficiency
Required: Active daily user of AI tools in a professional marketing context – copy generation, video editing, workflow automation, or content repurposing
You should be able to describe a specific tool you’ve built, a workflow you’ve designed, or a measurable efficiency you’ve created using AI
Bonus: Experience building AI‑powered tools, prompts, or automation pipelines that a team relies on
Bonus Points
Personal experience as an athlete – especially softball or volleyball
Experience with TikTok Shop, Instagram Shopping, or social commerce platforms
Experience growing a brand from under 50K to 100K+ followers
Experience with the Roster ambassador platform or similar community tools
Why this role
Real ownership and creative latitude – not a 12‑step approval chain
You’re joining at an inflection point: TikTok Shop launch, new shoe launch, new brand launch
AI‑forward team with access to cutting‑edge tools and a CMO who expects you to use them
You’ll be building community for brands that genuinely serve female athletes
#J-18808-Ljbffr
THE ROLE We’re looking for a Social Media Manager who can create compelling content, build a thriving brand community, and use AI at scale.
WHAT YOU’LL OWN Content Development & Brand Voice
Develop and execute monthly content calendars for RIP-IT and Tachikara across TikTok, Instagram, Facebook, YouTube, and Snapchat
Drive our Media Day model – half‑day shoots that generate 3+ weeks of multi‑platform content from a single session
Write copy and develop creative concepts that speak authentically to three distinct audiences: teen athletes, parents, and coaches
Maintain two distinct brand voices: RIP-IT (bold, empowering, peer‑led) and Tachikara (technical‑credible, coach‑trusted)
Video Production & Content Creation
Shoot and edit short‑form social video for TikTok, Reels, Shorts, and Stories — on a phone, on a field, on the fly
Capture authentic, in‑the‑moment content at events, athlete sessions, and product launches
Develop YouTube long‑form content
Brand Community & Ambassador Program
Own and grow the One Step Faster™ ambassador community on the Roster platform
Recruit, onboard, and manage ambassadors across softball and volleyball audiences; build relationships that turn athletes into long‑term advocates
Optimize the ambassador program infrastructure: tiered benefits, engagement cadences, sampling programs, early product access, and co‑creation opportunities
Drive ambassador‑generated content: UGC pipelines, product reviews, and organic social posts that fuel brand awareness and TikTok Shop performance
Serve as the community’s main point of contact – respond to DMs, celebrate wins, resolve issues, and make ambassadors feel genuinely valued
Coordinate ambassador participation in product launches, pre‑orders, and seasonal campaigns
Social Commerce & Creator Programs
Manage the TikTok Shop affiliate program including creator sampling, onboarding, and performance tracking
Support product launch campaigns across the roadmaps
Brief and manage UGC creators; identify top content for Spark Ads amplification
AI‑First Workflows
Use AI tools for video editing, copy generation, content repurposing, scheduling, and community management to multiply output without adding headcount
Build and document repeatable workflows the team can operate without you
Identify and pilot new AI tools that move the needle; bring recommendations to the team
Analytics & Optimization
Track and report on platform performance weekly – reach, engagement, conversion, TTS revenue, ambassador activation rates
Use data to iterate quickly; surface content patterns and community insights to inform product and brand strategy
WHAT WE’RE LOOKING FOR Experience & Background
3–5 years of social media management experience, ideally with a consumer brand, sports brand, or DTC company
Demonstrated experience managing a brand community, ambassador program, or creator network – not just posting content
Deep fluency in TikTok – not just as a user, but as a strategist and creator
Strong copywriting skills across multiple brand voices
Genuine interest in women’s sports, female athletes, or the youth sports world – this community spots inauthenticity immediately
Video & Photo Production
Required: Ability to shoot compelling social video and photos on a smartphone – field, gym, event, or studio
Required: Short‑form video editing for TikTok, Reels, and Shorts using mobile or desktop tools
Bonus: Professional video production skills (lighting, camera, advanced editing) or professional photography skills with a DSLR
AI Proficiency
Required: Active daily user of AI tools in a professional marketing context – copy generation, video editing, workflow automation, or content repurposing
You should be able to describe a specific tool you’ve built, a workflow you’ve designed, or a measurable efficiency you’ve created using AI
Bonus: Experience building AI‑powered tools, prompts, or automation pipelines that a team relies on
Bonus Points
Personal experience as an athlete – especially softball or volleyball
Experience with TikTok Shop, Instagram Shopping, or social commerce platforms
Experience growing a brand from under 50K to 100K+ followers
Experience with the Roster ambassador platform or similar community tools
Why this role
Real ownership and creative latitude – not a 12‑step approval chain
You’re joining at an inflection point: TikTok Shop launch, new shoe launch, new brand launch
AI‑forward team with access to cutting‑edge tools and a CMO who expects you to use them
You’ll be building community for brands that genuinely serve female athletes
#J-18808-Ljbffr