Marketing - Customer Experience Specialist
Wagner International AG, Minneapolis, MN, United States
WAGNER - Powered by Talents
With more than 2,000 employees at 21 locations worldwide, we are a market-leading manufacturer of innovative coating technology. We seek enthusiastic all-rounders, thinkers and doers who respect and complement each other to shape the future of coating technology.
Position Marketing - Customer Experience Specialist
Location: Plymouth, MN, US, 55447
Employment: Regular • Full-Time (Hybrid)
Benefits
Starting at 4 weeks PTO per year
401(k) with company match
Profit sharing, Medical + Company HSA contribution
Wellness Program
Dental
Vision
Life Insurance
Disability
6 Weeks Parental Leave
Long term care insurance
Tuition reimbursement
Employee Resource Groups
On-Site Café and Gym
Pay:
$60,000-80,000 + profit sharing
Position Objective This position supports the company’s growth by translating customer insights into actionable improvements and effective marketing initiatives. It enhances the overall customer journey through VOC analysis, cross-functional collaboration, and the execution of marketing and support solutions that strengthen brand engagement and satisfaction.
Responsibilities
Customer Experience – 35%
Help lead the cross-functional customer experience team for the home finishing division.
Analyze NPS data and provide monthly reports to leadership and the CX team.
Analyze NPS & VOC data to identify trends, themes and areas for improvement across the customer journey.
Pull data reports and presentations as topics or projects arise.
Lead and project-manage CX initiatives, working cross-functionally as needed.
Develop content for CX including video shorts, images and graphics (utilizing Canva & iPhone editing programs).
Digital Marketing – 35%
Update website content across the site (projects, homepage, products).
Manage Shopify product catalog for data consistency and accuracy (copy, images, pricing).
Work with vendors on website plugins (Wavia and Bazaarvoice).
Coordinate with agency and Digital Marketing Manager to implement SEO updates.
Collaborate with Digital Marketing Manager to set email content calendar and plan.
Create, send, and report on KPIs for the email program.
Execute Wagner+ program including product pages and email workflows; manage QR code system.
Develop monthly AI-focused articles showcasing Wagner products in real-world AI use cases.
Retailer Support/Marketing – 20%
Manage process and execution of off-shelf displays with vendors and internal teams.
Request bids, negotiate rates for retailers on POP & Off-Shelf elements.
Order, maintain and develop merchandising elements at key retailers.
Assist in reporting on retailer advertising campaigns as needed.
Upload and update product detail pages across Wagner retailers with consistent messaging.
Other Marketing – 10%
Assist with social media accounts as needed with Brand Marketing Specialist (may include weekends).
Assist with other projects as requested.
Keep up to date with relevant marketing tactics and tools.
Support evolving e-commerce strategy.
Relationship To Others Works closely with Marketing, Sales, Product Support and Product Management teams. Frequent contact with outside vendors and customers.
Dimensions Of Position Independently analyzes and communicates insights from NPS and customer experience data, identifying key trends and opportunities for improvement. Guides cross-functional teams to elevate customer satisfaction and drive NPS growth. Focuses on digital marketing, manages key website elements, and oversees purchasing decisions for corrugate and printed materials used in retail environments.
Qualifications Education and Experience Minimum 2-5 years marketing experience, project management, data analysis skills, and understanding of email marketing or an equivalent combination of education, training and experience as determined by the hiring manager and HR.
Preferred Qualifications Bachelor’s Degree in Business, Marketing, or related field is desired.
Knowledge, Skills, And Abilities
Working knowledge of Microsoft Word, Excel, PowerPoint
Canva skills preferred but not required
Experience with HubSpot, Shopify, Wavia or Bazaarvoice preferred but not required
Excellent verbal, written and interpersonal communication skills
High attention to detail, flexibility and proactive approach
Project management and ability to handle multiple tasks simultaneously
Strong ability to convey information effectively
Good critical thinking to evaluate solutions and approaches
Ability to work independently
Working Conditions Standard or home-office environment. Hybrid work model: approximately 2 days per week in the office. May involve lifting and standing/walking as part of site activities.
EEO Statement Wagner is dedicated to equity, diversity and inclusion. We are an equal opportunity employer and do not discriminate based on protected characteristics. If you require accommodation during the hiring process, please let us know how we can assist you.
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With more than 2,000 employees at 21 locations worldwide, we are a market-leading manufacturer of innovative coating technology. We seek enthusiastic all-rounders, thinkers and doers who respect and complement each other to shape the future of coating technology.
Position Marketing - Customer Experience Specialist
Location: Plymouth, MN, US, 55447
Employment: Regular • Full-Time (Hybrid)
Benefits
Starting at 4 weeks PTO per year
401(k) with company match
Profit sharing, Medical + Company HSA contribution
Wellness Program
Dental
Vision
Life Insurance
Disability
6 Weeks Parental Leave
Long term care insurance
Tuition reimbursement
Employee Resource Groups
On-Site Café and Gym
Pay:
$60,000-80,000 + profit sharing
Position Objective This position supports the company’s growth by translating customer insights into actionable improvements and effective marketing initiatives. It enhances the overall customer journey through VOC analysis, cross-functional collaboration, and the execution of marketing and support solutions that strengthen brand engagement and satisfaction.
Responsibilities
Customer Experience – 35%
Help lead the cross-functional customer experience team for the home finishing division.
Analyze NPS data and provide monthly reports to leadership and the CX team.
Analyze NPS & VOC data to identify trends, themes and areas for improvement across the customer journey.
Pull data reports and presentations as topics or projects arise.
Lead and project-manage CX initiatives, working cross-functionally as needed.
Develop content for CX including video shorts, images and graphics (utilizing Canva & iPhone editing programs).
Digital Marketing – 35%
Update website content across the site (projects, homepage, products).
Manage Shopify product catalog for data consistency and accuracy (copy, images, pricing).
Work with vendors on website plugins (Wavia and Bazaarvoice).
Coordinate with agency and Digital Marketing Manager to implement SEO updates.
Collaborate with Digital Marketing Manager to set email content calendar and plan.
Create, send, and report on KPIs for the email program.
Execute Wagner+ program including product pages and email workflows; manage QR code system.
Develop monthly AI-focused articles showcasing Wagner products in real-world AI use cases.
Retailer Support/Marketing – 20%
Manage process and execution of off-shelf displays with vendors and internal teams.
Request bids, negotiate rates for retailers on POP & Off-Shelf elements.
Order, maintain and develop merchandising elements at key retailers.
Assist in reporting on retailer advertising campaigns as needed.
Upload and update product detail pages across Wagner retailers with consistent messaging.
Other Marketing – 10%
Assist with social media accounts as needed with Brand Marketing Specialist (may include weekends).
Assist with other projects as requested.
Keep up to date with relevant marketing tactics and tools.
Support evolving e-commerce strategy.
Relationship To Others Works closely with Marketing, Sales, Product Support and Product Management teams. Frequent contact with outside vendors and customers.
Dimensions Of Position Independently analyzes and communicates insights from NPS and customer experience data, identifying key trends and opportunities for improvement. Guides cross-functional teams to elevate customer satisfaction and drive NPS growth. Focuses on digital marketing, manages key website elements, and oversees purchasing decisions for corrugate and printed materials used in retail environments.
Qualifications Education and Experience Minimum 2-5 years marketing experience, project management, data analysis skills, and understanding of email marketing or an equivalent combination of education, training and experience as determined by the hiring manager and HR.
Preferred Qualifications Bachelor’s Degree in Business, Marketing, or related field is desired.
Knowledge, Skills, And Abilities
Working knowledge of Microsoft Word, Excel, PowerPoint
Canva skills preferred but not required
Experience with HubSpot, Shopify, Wavia or Bazaarvoice preferred but not required
Excellent verbal, written and interpersonal communication skills
High attention to detail, flexibility and proactive approach
Project management and ability to handle multiple tasks simultaneously
Strong ability to convey information effectively
Good critical thinking to evaluate solutions and approaches
Ability to work independently
Working Conditions Standard or home-office environment. Hybrid work model: approximately 2 days per week in the office. May involve lifting and standing/walking as part of site activities.
EEO Statement Wagner is dedicated to equity, diversity and inclusion. We are an equal opportunity employer and do not discriminate based on protected characteristics. If you require accommodation during the hiring process, please let us know how we can assist you.
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