Digital Marketing Specialist – Search, AIO and Personalization
Johnson Controls, Milwaukee, WI, United States
What We Offer
Competitive salary
Paid vacation/holidays/sick time
Comprehensive benefits package including 401K, medical, dental, and vision care
On the job/cross training opportunities
Encouraging and collaborative team environment
Dedication to safety through our Zero Harm policy
What You Will Do This role sits at the intersection of organic search, AI‑driven discovery, personalization, and analytics, helping define how customers find, experience, and engage with our digital ecosystem globally and how those interactions translate into measurable business outcomes.
You will play a visible, high‑impact role within our Digital Center of Excellence (CoE), shaping enterprise strategies while enabling business teams to execute with confidence and consistency. Your work will directly influence how Johnson Controls appears across search engines, AI‑powered discovery experiences, and personalized customer journeys, with results surfaced through executive‑level reporting.
Lead SEO & AI‑Driven Discovery (SEO / AIO / AEO / AI Visibility)
Define and operationalize enterprise SEO and AI visibility strategies within the Digital CoE
Establish best practices for how Johnson Controls appears across:
Traditional search engines
AI Overviews and generative search results
Conversational and chat‑based discovery platforms
Guide keyword, topic, and prompt strategies aligned to priority industries, solutions, and buyer journeys
Monitor organic and AI visibility, share of voice, and competitive gaps
Translate insights into clear, actionable guidance for content, UX, and personalization teams
Ensure discovery considerations are embedded into content creation, personalization, experimentation, and experience design
Drive Personalization & Experimentation Enablement
Partner with cross‑functional teams to design and activate personalization campaigns informed by intent, behavior, and audience data
Enable scalable personalization execution with appropriate governance and measurement
Collaborate with marketing IT and analytics teams to activate personalization using approved platforms and data sources
Build Trusted Measurement & Optimization Models
Analyze visitor behavior, discovery performance, and conversion outcomes across global websites
Leverage tools such as GA4, SitecoreAI, Semrush, Moz, SpyFu, Similarweb, Hotjar, and A/B testing methodologies to generate insights
Help create a trusted measurement operating model connecting:
Search and AI visibility
Personalization performance
Engagement and lead outcomes
Ensure reporting is consistent, defensible, and suitable for executive dashboards and decision‑making
Act as a Digital CoE Thought Leader
Serve as a center of expertise for search, AI discovery, and personalization
Share insights, best practices, and success stories that elevate digital maturity across business units
Develop playbooks, standards, and guidance that empower teams to execute consistently across business units
Influence through clarity, data, and results
Program & Partner Leadership
Manage vendor partners supporting search, AI visibility, UX, experimentation, analytics, and content
Own project plans, milestones, dependencies, and risk mitigation
Ensure initiatives are delivered on time, on budget, and aligned to enterprise standards
Provide inputs to executive‑level dashboards and status reporting
Requirements
Bachelor’s degree in a related field
Experience in SEO, digital analytics, personalization, or digital growth marketing
Familiarity with HTML, CSS, XML, and JavaScript, with the ability to collaborate effectively with developers
Hands‑on experience with enterprise digital marketing and analytics tools (e.g., GA4, Semrush, Moz, SpyFu, Profound, Similarweb; internships or coursework acceptable)
Strong analytical skills with the ability to turn data into clear insights and recommendations
Highly organized, detail‑oriented, and comfortable managing multiple priorities
Excellent communication skills, with the ability to engage diverse stakeholders and navigate competing priorities with diplomacy
Preferred
Experience operating within a Digital CoE or hub‑and‑spoke model
Exposure to personalization and experimentation governance
Growth mindset, curiosity, and comfort working through ambiguity
Passion for leading through influence and driving change at scale
What Success Looks Like
Improved enterprise visibility across search engines and AI‑driven discovery platforms
Personalization programs that demonstrate measurable lift in engagement, lead quality and revenue
Discovery insights consistently informing content and digital experience decisions
Clear, trusted measurement models adopted across teams
Strong executive confidence in digital performance insights and recommendations
This is a hybrid role at our Glendale, WI office.
HIRING SALARY RANGE: $76,000 -$105,000. The posted salary range reflects the target compensation for this role. For details, please visit the About Us tab on the Johnson Controls Careers site at https://jobs.johnsoncontrols.com/about-us
#J-18808-Ljbffr
Competitive salary
Paid vacation/holidays/sick time
Comprehensive benefits package including 401K, medical, dental, and vision care
On the job/cross training opportunities
Encouraging and collaborative team environment
Dedication to safety through our Zero Harm policy
What You Will Do This role sits at the intersection of organic search, AI‑driven discovery, personalization, and analytics, helping define how customers find, experience, and engage with our digital ecosystem globally and how those interactions translate into measurable business outcomes.
You will play a visible, high‑impact role within our Digital Center of Excellence (CoE), shaping enterprise strategies while enabling business teams to execute with confidence and consistency. Your work will directly influence how Johnson Controls appears across search engines, AI‑powered discovery experiences, and personalized customer journeys, with results surfaced through executive‑level reporting.
Lead SEO & AI‑Driven Discovery (SEO / AIO / AEO / AI Visibility)
Define and operationalize enterprise SEO and AI visibility strategies within the Digital CoE
Establish best practices for how Johnson Controls appears across:
Traditional search engines
AI Overviews and generative search results
Conversational and chat‑based discovery platforms
Guide keyword, topic, and prompt strategies aligned to priority industries, solutions, and buyer journeys
Monitor organic and AI visibility, share of voice, and competitive gaps
Translate insights into clear, actionable guidance for content, UX, and personalization teams
Ensure discovery considerations are embedded into content creation, personalization, experimentation, and experience design
Drive Personalization & Experimentation Enablement
Partner with cross‑functional teams to design and activate personalization campaigns informed by intent, behavior, and audience data
Enable scalable personalization execution with appropriate governance and measurement
Collaborate with marketing IT and analytics teams to activate personalization using approved platforms and data sources
Build Trusted Measurement & Optimization Models
Analyze visitor behavior, discovery performance, and conversion outcomes across global websites
Leverage tools such as GA4, SitecoreAI, Semrush, Moz, SpyFu, Similarweb, Hotjar, and A/B testing methodologies to generate insights
Help create a trusted measurement operating model connecting:
Search and AI visibility
Personalization performance
Engagement and lead outcomes
Ensure reporting is consistent, defensible, and suitable for executive dashboards and decision‑making
Act as a Digital CoE Thought Leader
Serve as a center of expertise for search, AI discovery, and personalization
Share insights, best practices, and success stories that elevate digital maturity across business units
Develop playbooks, standards, and guidance that empower teams to execute consistently across business units
Influence through clarity, data, and results
Program & Partner Leadership
Manage vendor partners supporting search, AI visibility, UX, experimentation, analytics, and content
Own project plans, milestones, dependencies, and risk mitigation
Ensure initiatives are delivered on time, on budget, and aligned to enterprise standards
Provide inputs to executive‑level dashboards and status reporting
Requirements
Bachelor’s degree in a related field
Experience in SEO, digital analytics, personalization, or digital growth marketing
Familiarity with HTML, CSS, XML, and JavaScript, with the ability to collaborate effectively with developers
Hands‑on experience with enterprise digital marketing and analytics tools (e.g., GA4, Semrush, Moz, SpyFu, Profound, Similarweb; internships or coursework acceptable)
Strong analytical skills with the ability to turn data into clear insights and recommendations
Highly organized, detail‑oriented, and comfortable managing multiple priorities
Excellent communication skills, with the ability to engage diverse stakeholders and navigate competing priorities with diplomacy
Preferred
Experience operating within a Digital CoE or hub‑and‑spoke model
Exposure to personalization and experimentation governance
Growth mindset, curiosity, and comfort working through ambiguity
Passion for leading through influence and driving change at scale
What Success Looks Like
Improved enterprise visibility across search engines and AI‑driven discovery platforms
Personalization programs that demonstrate measurable lift in engagement, lead quality and revenue
Discovery insights consistently informing content and digital experience decisions
Clear, trusted measurement models adopted across teams
Strong executive confidence in digital performance insights and recommendations
This is a hybrid role at our Glendale, WI office.
HIRING SALARY RANGE: $76,000 -$105,000. The posted salary range reflects the target compensation for this role. For details, please visit the About Us tab on the Johnson Controls Careers site at https://jobs.johnsoncontrols.com/about-us
#J-18808-Ljbffr