Marketing Manager, Marketplace & Strategic Partnerships
Asana, San Francisco, CA, United States
Overview
We’re looking for a strategic and collaborative Partner Marketing Manager to lead and execute impactful marketing strategies that enhance Asana’s visibility and value proposition through partner channels. In this role, you will work closely with cross‑functional stakeholders to create joint marketing plans and orchestrate go‑to‑market initiatives.
Location and Work Arrangement This role is based in our San Francisco office with an office‑centric hybrid schedule. Standard in‑office days are Monday, Tuesday, and Thursday. Most Asana employees work from home on Wednesdays; Fridays may vary by team and work type.
What you’ll achieve
Develop and implement strategic partner marketing plans that amplify Asana’s market presence and align with partner goals.
Collaborate with partners to build and manage effective co‑marketing initiatives, including events, digital campaigns, and content marketing.
Lead and manage comprehensive joint go‑to‑market planning and execution to drive successful partner marketing recruitment and retention.
Establish and maintain strong relationships with key partners, facilitating seamless collaboration and growth.
Provide partners with training and enablement materials to ensure effective marketing of Asana’s products and solutions.
Define, track, and analyze key performance indicators to assess the effectiveness of partner marketing initiatives.
Utilize data‑driven insights to continuously refine strategies and enhance the impact of marketing efforts.
Represent Asana in partner meetings, industry events, and joint initiatives to foster strong alliances and visibility.
About you
Curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision‑making.
Bachelor’s degree in Marketing, Business, or a related field.
7+ years of experience in partner marketing or related fields, preferably in a B2B SaaS or technology environment.
Strong track record in developing and implementing successful partner‑driven marketing strategies.
Excellent communication and relationship‑building skills to engage stakeholders at all levels effectively.
Analytical mindset, focusing on data‑driven decision‑making and measuring program effectiveness.
Experience with marketing tools and platforms such as Salesforce, Marketo, Tableau.
Thrives in a collaborative environment and is passionate about driving business growth through innovative partnerships.
What We’ll Offer Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. The estimated base salary range is $146,000 – $166,000. Compensation may also include equity, additional variable pay, and a range of benefits.
Mental health, wellness & fitness benefits
Career coaching & support
Inclusive family building benefits
Long‑term savings or retirement plans
In‑office culinary options to cater to dietary preferences
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Location and Work Arrangement This role is based in our San Francisco office with an office‑centric hybrid schedule. Standard in‑office days are Monday, Tuesday, and Thursday. Most Asana employees work from home on Wednesdays; Fridays may vary by team and work type.
What you’ll achieve
Develop and implement strategic partner marketing plans that amplify Asana’s market presence and align with partner goals.
Collaborate with partners to build and manage effective co‑marketing initiatives, including events, digital campaigns, and content marketing.
Lead and manage comprehensive joint go‑to‑market planning and execution to drive successful partner marketing recruitment and retention.
Establish and maintain strong relationships with key partners, facilitating seamless collaboration and growth.
Provide partners with training and enablement materials to ensure effective marketing of Asana’s products and solutions.
Define, track, and analyze key performance indicators to assess the effectiveness of partner marketing initiatives.
Utilize data‑driven insights to continuously refine strategies and enhance the impact of marketing efforts.
Represent Asana in partner meetings, industry events, and joint initiatives to foster strong alliances and visibility.
About you
Curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision‑making.
Bachelor’s degree in Marketing, Business, or a related field.
7+ years of experience in partner marketing or related fields, preferably in a B2B SaaS or technology environment.
Strong track record in developing and implementing successful partner‑driven marketing strategies.
Excellent communication and relationship‑building skills to engage stakeholders at all levels effectively.
Analytical mindset, focusing on data‑driven decision‑making and measuring program effectiveness.
Experience with marketing tools and platforms such as Salesforce, Marketo, Tableau.
Thrives in a collaborative environment and is passionate about driving business growth through innovative partnerships.
What We’ll Offer Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. The estimated base salary range is $146,000 – $166,000. Compensation may also include equity, additional variable pay, and a range of benefits.
Mental health, wellness & fitness benefits
Career coaching & support
Inclusive family building benefits
Long‑term savings or retirement plans
In‑office culinary options to cater to dietary preferences
#J-18808-Ljbffr