Head of Social and Content
FilterBaby, Los Angeles, CA, United States
Head of Social Growth & Content — Filterbaby — Los Angeles, CA
Filterbaby is a fast-growing beauty and wellness brand, creating high-performance water filters designed to elevate your skincare routine. Our faucet and shower filters remove impurities, ensuring cleaner water for healthier, glowing skin. Over the past years, we’ve generated multiple organic viral moments across Instagram and TikTok, proving the cultural and educational power of this category. We’re now looking to build repeatable systems that turn that momentum into a scalable social growth engine. We're seeking a Head of Social Growth + Content.
With nationwide retail distribution (Target, Nordstrom, Erewhon) and a rapidly scaling DTC presence, we are building a category at the intersection of skincare, science, and culture.
We’re looking for a highly strategic, internet-native creative creator to own and scale our social growth and content engine.
The Role You will own Filterbaby's organic content presence on Instagram and TikTok, concepting, filming, directing, and growing. You have a natural instinct for what makes people stop, watch, and share. You've grown accounts before. You know what a viral video feels like in the first three seconds, and you know how to make one consistently.
You'll also conceptualize, cast, and direct UGC creators who extend our reach beyond your own content, building a broader content ecosystem that compounds over time.
What You'll Own Content Creation
Film and produce high-quality content yourself on a consistent cadence
Be comfortable on camera in any environment: home, studio, street (street interviews are a core content pillar for us), retail, events
Conduct street-style interviews and spontaneous content capture when the concept calls for it
Create both scrappy, authentic content and more produced pieces depending on what the moment requires
Work with in-house editors and designers to bring your vision to life
Concept & Strategy
Develop original content concepts, series, and formats rooted in culture, trend, and brand story
Build repeatable viral frameworks, formats that can be executed consistently with fresh angles
Stay ahead of platform trends and translate them into Filterbaby-native content
Analyze performance data and use it to continuously sharpen creative direction
Manage the content calendar and posting across both platforms
UGC & Creator Direction
Conceptualize, cast, and brief UGC creators to expand content volume and reach
Direct creators on concept, format, and delivery
Identify organic content that should be amplified to paid ads
Account Growth
Own follower growth, engagement rate, shares, and saves as your north star metrics
Build engagement loops that drive comments, shares, and community interactionExecute on high-leverage growth moments tied to product launches, retail placements, and cultural trends
Who You Are
You love filming and being on camera
You're outgoing and comfortable approaching strangers, hosting interviews, and putting yourself out there
You've created content that has gone viral and you can tell us exactly why it worked
You understand the difference between content that looks good and content that performs
You're fluent in Instagram and TikTok, the algorithms, the formats, the culture
You're a self-starter who can move from idea to execution without hand-holding
You care about beauty, skincare, and wellness, this world genuinely excites you
Qualifications
3+ years creating content professionally or with a proven high-performing personal presence
Demonstrated track record of growing social accounts
Experience directing or briefing UGC creators
Comfortable both in front of and behind the camera
Strong understanding of what drives shares, saves, and follows
Beauty, skincare, or wellness experience strongly preferred
Based in Los Angeles (required)
What Success Looks Like
Follower, engagement rate, shares and saves growing consistently on both platforms
Content that people send to their friends
Location & Schedule Based in Los Angeles. The position begins remotely with regular travel required for shoots and creative sessions. Filterbaby is building its LA creative hub with plans to open a physical office later this year, this hire must be comfortable transitioning into a hybrid in-office structure once the space is open. Weekend shoots are part of this role when the content calls for it.
Compensation $80K to $130K based on experience.
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With nationwide retail distribution (Target, Nordstrom, Erewhon) and a rapidly scaling DTC presence, we are building a category at the intersection of skincare, science, and culture.
We’re looking for a highly strategic, internet-native creative creator to own and scale our social growth and content engine.
The Role You will own Filterbaby's organic content presence on Instagram and TikTok, concepting, filming, directing, and growing. You have a natural instinct for what makes people stop, watch, and share. You've grown accounts before. You know what a viral video feels like in the first three seconds, and you know how to make one consistently.
You'll also conceptualize, cast, and direct UGC creators who extend our reach beyond your own content, building a broader content ecosystem that compounds over time.
What You'll Own Content Creation
Film and produce high-quality content yourself on a consistent cadence
Be comfortable on camera in any environment: home, studio, street (street interviews are a core content pillar for us), retail, events
Conduct street-style interviews and spontaneous content capture when the concept calls for it
Create both scrappy, authentic content and more produced pieces depending on what the moment requires
Work with in-house editors and designers to bring your vision to life
Concept & Strategy
Develop original content concepts, series, and formats rooted in culture, trend, and brand story
Build repeatable viral frameworks, formats that can be executed consistently with fresh angles
Stay ahead of platform trends and translate them into Filterbaby-native content
Analyze performance data and use it to continuously sharpen creative direction
Manage the content calendar and posting across both platforms
UGC & Creator Direction
Conceptualize, cast, and brief UGC creators to expand content volume and reach
Direct creators on concept, format, and delivery
Identify organic content that should be amplified to paid ads
Account Growth
Own follower growth, engagement rate, shares, and saves as your north star metrics
Build engagement loops that drive comments, shares, and community interactionExecute on high-leverage growth moments tied to product launches, retail placements, and cultural trends
Who You Are
You love filming and being on camera
You're outgoing and comfortable approaching strangers, hosting interviews, and putting yourself out there
You've created content that has gone viral and you can tell us exactly why it worked
You understand the difference between content that looks good and content that performs
You're fluent in Instagram and TikTok, the algorithms, the formats, the culture
You're a self-starter who can move from idea to execution without hand-holding
You care about beauty, skincare, and wellness, this world genuinely excites you
Qualifications
3+ years creating content professionally or with a proven high-performing personal presence
Demonstrated track record of growing social accounts
Experience directing or briefing UGC creators
Comfortable both in front of and behind the camera
Strong understanding of what drives shares, saves, and follows
Beauty, skincare, or wellness experience strongly preferred
Based in Los Angeles (required)
What Success Looks Like
Follower, engagement rate, shares and saves growing consistently on both platforms
Content that people send to their friends
Location & Schedule Based in Los Angeles. The position begins remotely with regular travel required for shoots and creative sessions. Filterbaby is building its LA creative hub with plans to open a physical office later this year, this hire must be comfortable transitioning into a hybrid in-office structure once the space is open. Weekend shoots are part of this role when the content calls for it.
Compensation $80K to $130K based on experience.
#J-18808-Ljbffr