Insights Analyst, Sales & Customer Success
SEMrush, Boston, MA, United States
Insights Analyst (Sales & Customer Success Team)
Spain
About the role We’re looking for an Insights Analyst to join our Analytics Division and help drive data-informed decisions across Sales, Customer Success, and Finance. In this role, you’ll work closely with cross-functional teams to analyze performance, build reporting frameworks, and deliver insights that help improve revenue growth, customer retention, and operational efficiency across our go-to-market organization.
Tasks
Partner closely with Sales, Customer Success, Finance, and Revenue Operations stakeholders to understand business challenges and identify opportunities where analytics can drive impact.
Conduct deep-dive analyses to uncover insights related to sales productivity, customer lifecycle performance, customer retention, and revenue trends.
Support GTM teams with data-driven recommendations that inform strategic initiatives and operational improvements.
Leverage AI-assisted analytics tools and modern data workflows to improve analytical efficiency, automate repetitive analysis, and uncover deeper insights from data.
Build and maintain dashboards and reports that track key GTM metrics such as pipeline, revenue, retention, expansion, and forecasting accuracy.
Develop predictive analyses and statistical models to support forecasting, growth planning, and performance optimization.
Design and analyze experiments and A/B tests to measure the impact of GTM initiatives and product or pricing changes.
Collaborate with Analytics, Data Engineering, and other Analytics teams to improve data quality, data infrastructure, and reporting frameworks.
Present insights and findings to cross-functional teams, translating complex analyses into clear, actionable business recommendations.
Independently manage analytics workstreams or smaller projects within larger GTM initiatives.
Contribute to the development of analytics best practices.
About you
3+ years of experience in data analysis, business intelligence, or analytics roles.
Strong proficiency in SQL and experience working with relational databases.
Bachelor’s degree in Economics, Mathematics, Statistics, Computer Science, or a related field (Master’s degree is a plus).
Familiarity with data visualization and BI tools such as Tableau.
Strong foundation in statistics, probability theory, and quantitative analysis.
Experience working with large datasets and complex business problems.
Experience designing and interpreting A/B tests or experiments.
Ability to partner effectively with stakeholders across Sales, Customer Success, Finance, and Operations to understand their needs and translate them into analytical solutions.
Strong communication and storytelling skills, with the ability to present insights and recommendations to both technical and non-technical audiences.
Experience or interest in using AI tools and automation to enhance data analysis, research, and analytics workflows.
Proven ability to manage multiple projects and priorities while collaborating with cross-functional teams in a fast-paced environment.
A proactive and collaborative mindset, with a focus on building strong relationships with stakeholders and enabling data-driven decision-making.
Preferred (but not required)
You enjoy working at the intersection of data, business, and strategy.
You’re curious about revenue growth, customer behavior, and GTM performance.
You actively explore new analytics technologies, automation tools, and AI capabilities to improve how analysis is done.
Benefits
Unlimited PTO
Hobby & team building budget allowance
Employee Support Program
Loss of family member financial aid
Employee Resource Groups
Equal Opportunity Employer Semrush is an equal opportunity employer. Building a better future for marketers around the world unites people from all backgrounds. Even if you feel that you don’t 100% match all requirements, don’t be discouraged to apply! We are committed to ensure that everyone feels a sense of belonging in the workplace.
We do not discriminate based upon race, religion, creed, color, national origin, sex, pregnancy, sexual orientation, gender identity, gender expression, age, ancestry, physical or mental disability, or medical condition including medical characteristics, genetic identity, marital status, military service, or any other classification protected by applicable local, state or federal laws.
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About the role We’re looking for an Insights Analyst to join our Analytics Division and help drive data-informed decisions across Sales, Customer Success, and Finance. In this role, you’ll work closely with cross-functional teams to analyze performance, build reporting frameworks, and deliver insights that help improve revenue growth, customer retention, and operational efficiency across our go-to-market organization.
Tasks
Partner closely with Sales, Customer Success, Finance, and Revenue Operations stakeholders to understand business challenges and identify opportunities where analytics can drive impact.
Conduct deep-dive analyses to uncover insights related to sales productivity, customer lifecycle performance, customer retention, and revenue trends.
Support GTM teams with data-driven recommendations that inform strategic initiatives and operational improvements.
Leverage AI-assisted analytics tools and modern data workflows to improve analytical efficiency, automate repetitive analysis, and uncover deeper insights from data.
Build and maintain dashboards and reports that track key GTM metrics such as pipeline, revenue, retention, expansion, and forecasting accuracy.
Develop predictive analyses and statistical models to support forecasting, growth planning, and performance optimization.
Design and analyze experiments and A/B tests to measure the impact of GTM initiatives and product or pricing changes.
Collaborate with Analytics, Data Engineering, and other Analytics teams to improve data quality, data infrastructure, and reporting frameworks.
Present insights and findings to cross-functional teams, translating complex analyses into clear, actionable business recommendations.
Independently manage analytics workstreams or smaller projects within larger GTM initiatives.
Contribute to the development of analytics best practices.
About you
3+ years of experience in data analysis, business intelligence, or analytics roles.
Strong proficiency in SQL and experience working with relational databases.
Bachelor’s degree in Economics, Mathematics, Statistics, Computer Science, or a related field (Master’s degree is a plus).
Familiarity with data visualization and BI tools such as Tableau.
Strong foundation in statistics, probability theory, and quantitative analysis.
Experience working with large datasets and complex business problems.
Experience designing and interpreting A/B tests or experiments.
Ability to partner effectively with stakeholders across Sales, Customer Success, Finance, and Operations to understand their needs and translate them into analytical solutions.
Strong communication and storytelling skills, with the ability to present insights and recommendations to both technical and non-technical audiences.
Experience or interest in using AI tools and automation to enhance data analysis, research, and analytics workflows.
Proven ability to manage multiple projects and priorities while collaborating with cross-functional teams in a fast-paced environment.
A proactive and collaborative mindset, with a focus on building strong relationships with stakeholders and enabling data-driven decision-making.
Preferred (but not required)
You enjoy working at the intersection of data, business, and strategy.
You’re curious about revenue growth, customer behavior, and GTM performance.
You actively explore new analytics technologies, automation tools, and AI capabilities to improve how analysis is done.
Benefits
Unlimited PTO
Hobby & team building budget allowance
Employee Support Program
Loss of family member financial aid
Employee Resource Groups
Equal Opportunity Employer Semrush is an equal opportunity employer. Building a better future for marketers around the world unites people from all backgrounds. Even if you feel that you don’t 100% match all requirements, don’t be discouraged to apply! We are committed to ensure that everyone feels a sense of belonging in the workplace.
We do not discriminate based upon race, religion, creed, color, national origin, sex, pregnancy, sexual orientation, gender identity, gender expression, age, ancestry, physical or mental disability, or medical condition including medical characteristics, genetic identity, marital status, military service, or any other classification protected by applicable local, state or federal laws.
#J-18808-Ljbffr