Brand Manager, Therapeutics
Elanco, Saint Clair Shores, MI, United States
Your Role
Brand Manager - Pet Health Therapeutics
As a Brand Manager for Pet Health Therapeutics, you will be part of the local marketing team to deliver strategic and executional marketing at the category and local level. In this role, you will be responsible for advancing brand strategy, executing marketing campaigns, and driving business performance for selected brands in the UK and Ireland.
Responsibilities
Adapt and translate local category strategies into effective brand and execution plans to drive business success.
Execute UK and Ireland marketing campaigns across multiple channels, including digital, to achieve sales targets.
Analyze customer needs through market research and field visits to develop deep customer insights and manage product pricing.
Oversee the design, supply, and compliance of promotional materials in alignment with global and local platforms.
Manage marketing operational expenditure, forecast product supply, and build positive relationships with key external partners and key opinion leaders.
Minimum Qualifications
Bachelor's Degree in Life Sciences or Business
A minimum of 3 years of experience in marketing
Strategic marketing execution and cross-functional collaboration
Preferred Qualifications
MBA or professional marketing qualification
Proven experience in developing customer insights and building strong activation plans that drive growth
Excellent organizational and implementation skills with the ability to manage multiple tasks
Strong written and verbal communication skills with the ability to influence and deliver results through others
Results-driven team player with a high degree of customer focus and personal accountability
Additional Information Travel: Occasional travel within the UK and Ireland
Elanco is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status
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As a Brand Manager for Pet Health Therapeutics, you will be part of the local marketing team to deliver strategic and executional marketing at the category and local level. In this role, you will be responsible for advancing brand strategy, executing marketing campaigns, and driving business performance for selected brands in the UK and Ireland.
Responsibilities
Adapt and translate local category strategies into effective brand and execution plans to drive business success.
Execute UK and Ireland marketing campaigns across multiple channels, including digital, to achieve sales targets.
Analyze customer needs through market research and field visits to develop deep customer insights and manage product pricing.
Oversee the design, supply, and compliance of promotional materials in alignment with global and local platforms.
Manage marketing operational expenditure, forecast product supply, and build positive relationships with key external partners and key opinion leaders.
Minimum Qualifications
Bachelor's Degree in Life Sciences or Business
A minimum of 3 years of experience in marketing
Strategic marketing execution and cross-functional collaboration
Preferred Qualifications
MBA or professional marketing qualification
Proven experience in developing customer insights and building strong activation plans that drive growth
Excellent organizational and implementation skills with the ability to manage multiple tasks
Strong written and verbal communication skills with the ability to influence and deliver results through others
Results-driven team player with a high degree of customer focus and personal accountability
Additional Information Travel: Occasional travel within the UK and Ireland
Elanco is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status
#J-18808-Ljbffr