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Vice President, Product Marketing

Confidential, Nashville, TN, United States


Vice President, Product Marketing

About the Company

Leading provider of B2B software solutions

Industry Computer Software

Type Privately Held, Private Equity-backed

About the Role

The Company is seeking a Vice President of Product Marketing to take the lead in this critical function. The successful candidate will be responsible for driving product marketing strategies across a diverse portfolio, with a specific focus on the professional services industry. This role is pivotal in partnering with product, sales, and demand generation teams to ensure that product and customer insights are effectively translated into market execution. The VP of Product Marketing will also be tasked with developing and leading a product marketing team, as well as shaping competitive differentiation to meet the needs of various customer segments.

Candidates for the Vice President of Product Marketing position at the company should be strategic and hands-on marketing leaders, with a proven track record in high-growth, fast-paced environments, particularly those backed by private equity. The role demands a professional with a strong focus on commercial impact, capable of driving the business forward through innovative and effective product marketing strategies. Experience in a similar role, with a deep understanding of the professional services industry and a background in shaping competitive differentiation, is essential. The ideal candidate will be adept at leading a team and will have a collaborative approach, working closely with cross-functional teams to achieve the company's marketing and business objectives.

Hiring Manager Title Chief Marketing Officer

Travel Percent Less than 10%

Functions

Product Marketing