Senior Product Marketing Manager
Tipalti, Plano, TX, United States
Position Summary
We seek a strategic and customer‑centric Senior Product Marketing Manager to join our marketing team. Reporting to the Director of Product Marketing, you will play a pivotal role in shaping our product marketing strategy and driving the success of our product.
Tipalti is an AI‑powered finance automation platform that helps mid‑market businesses streamline accounts payable, global payouts, procurement, employee expenses, corporate cards, supplier management, tax compliance, and treasury. The platform serves over 5,000 companies in more than 200 countries.
Messaging and Positioning
Utilize your in‑depth understanding of our buyer personas and the competitive landscape to create a compelling narrative for our products and services.
Craft persuasive positioning and messaging frameworks that effectively communicate our unique value propositions and differentiate our offerings in the market.
Partner with marketing to determine optimal routes to market and leverage data for marketing optimization.
Customer Insights, Product Launches & Go‑to‑Market (GTM)
Maintain a deep comprehension of target customer characteristics, needs and pain points through regular interactions.
Collaborate closely with product management to understand Tipalti’s product roadmap and act as the voice of the customer.
Develop and execute strategic GTM plans that leverage data insights to drive results, including product launches, content creation, customer profiling and sales enablement.
Work collaboratively with product management and marketing teams to set, monitor and achieve business and marketing objectives.
Analyze product usage trends to inform product development, pricing strategies, content creation and sales collateral to accelerate the sales pipeline.
Sales Enablement
Become the subject‑matter expert for our products, developing and delivering sales enablement resources such as sales decks, product overviews, demo videos, case studies and training for GTM stakeholders. Assist sales and partners in closing major deals.
Work closely with marketing teams to ensure the success of top‑of‑funnel initiatives, including demand generation, content marketing, events, webinars and PR efforts.
Analyst Relations (AR)
Own and drive Tipalti’s Analyst Relations strategy in close partnership with marketing, product and leadership to strengthen our market presence and influence buyer perception.
Build and maintain strong relationships with key industry analysts and research firms to ensure Tipalti’s strategy, vision and differentiation are clearly understood and accurately represented.
Lead analyst briefings, inquiries and evaluations, including preparation for major reports, waves and quadrants, coordinating inputs across product, GTM and executive stakeholders.
Develop compelling, consistent analyst‑facing narratives, messaging and materials that align with Tipalti’s positioning and long‑term product strategy.
Translate analyst insights and market research into actionable recommendations for product strategy, messaging, competitive positioning and GTM priorities.
Partner with PR, content and demand teams to activate analyst validation across marketing programs, sales enablement and thought leadership initiatives.
Qualifications
8+ years in a product marketing role for B2B SaaS solutions in finance, fintech, payments or related experience.
Bachelor’s degree or equivalent experience.
Exceptional verbal and written communication skills, with the ability to confidently present webinars, conferences and industry events.
Deep customer empathy to influence product and marketing efforts.
Strong attention to detail and the ability to translate technical capabilities into concise buyer‑facing language.
Critical‑thinking skills and a curious mindset for business and market analysis.
Self‑motivated and comfortable with a fast‑paced work environment; experimentation mindset to keep learning and iterating.
Demonstrated track record in creating and executing GTM strategies and deliverables such as positioning/messaging, pitch decks, sales playbooks, thought leadership content, social media campaigns and email marketing.
Proven success in cross‑functional collaboration with sales, marketing, product and customer success teams to drive product & feature launches.
Experience with other marketing disciplines (content, field marketing, demand generation, partner marketing) is a plus.
Benefits
Hybrid working model that requires you to be in office Monday, Tuesday and Thursday.
Competitive salary and equity.
Matching 401(k).
Extended benefits, Employee Assistance Program, life insurance, AD&D, LTD.
Maternity, paternity and fertility treatment benefits.
15 days of PTO.
Subsidized lunch on office days.
Fresh fruit, snacks & drinks in office.
Phone/internet allowance.
Regular company‑wide social events.
Multiple ERG groups celebrating our diversity and creating an inclusive culture.
Accommodations Tipalti champions inclusive teams, in which every voice counts. We are committed to recruiting diverse candidates with varied personal experiences and abilities. We welcome applications from candidates belonging to historically underrepresented or disadvantaged groups and maintain an equitable Talent Acquisition process that is free from discrimination. As an equal opportunities employer, Tipalti complies with employment and human rights laws across the various jurisdictions in which we operate. Should you require reasonable adjustments or accommodations during the recruitment process, including access to alternate formats of materials or meeting spaces, please reach out to hr@tipalti.com for assistance.
AI Use We may use artificial intelligence and automated systems (collectively “AI”) to screen, assess and select candidates during our recruitment process. This includes resume screening, skills assessment and candidate matching. You have the right to request human review of any automated decision. For more information about how we collect and use personal data and information during recruitment, please refer to our Job Candidate Privacy Notice.
Privacy We are committed to protecting the privacy interests of job applicants and candidates. For more information about our privacy practices during our Talent Acquisition process, please refer to our Job Candidate Privacy Notice: https://www.tipalti.com/privacy/job-candidate-privacy-notice/
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Tipalti is an AI‑powered finance automation platform that helps mid‑market businesses streamline accounts payable, global payouts, procurement, employee expenses, corporate cards, supplier management, tax compliance, and treasury. The platform serves over 5,000 companies in more than 200 countries.
Messaging and Positioning
Utilize your in‑depth understanding of our buyer personas and the competitive landscape to create a compelling narrative for our products and services.
Craft persuasive positioning and messaging frameworks that effectively communicate our unique value propositions and differentiate our offerings in the market.
Partner with marketing to determine optimal routes to market and leverage data for marketing optimization.
Customer Insights, Product Launches & Go‑to‑Market (GTM)
Maintain a deep comprehension of target customer characteristics, needs and pain points through regular interactions.
Collaborate closely with product management to understand Tipalti’s product roadmap and act as the voice of the customer.
Develop and execute strategic GTM plans that leverage data insights to drive results, including product launches, content creation, customer profiling and sales enablement.
Work collaboratively with product management and marketing teams to set, monitor and achieve business and marketing objectives.
Analyze product usage trends to inform product development, pricing strategies, content creation and sales collateral to accelerate the sales pipeline.
Sales Enablement
Become the subject‑matter expert for our products, developing and delivering sales enablement resources such as sales decks, product overviews, demo videos, case studies and training for GTM stakeholders. Assist sales and partners in closing major deals.
Work closely with marketing teams to ensure the success of top‑of‑funnel initiatives, including demand generation, content marketing, events, webinars and PR efforts.
Analyst Relations (AR)
Own and drive Tipalti’s Analyst Relations strategy in close partnership with marketing, product and leadership to strengthen our market presence and influence buyer perception.
Build and maintain strong relationships with key industry analysts and research firms to ensure Tipalti’s strategy, vision and differentiation are clearly understood and accurately represented.
Lead analyst briefings, inquiries and evaluations, including preparation for major reports, waves and quadrants, coordinating inputs across product, GTM and executive stakeholders.
Develop compelling, consistent analyst‑facing narratives, messaging and materials that align with Tipalti’s positioning and long‑term product strategy.
Translate analyst insights and market research into actionable recommendations for product strategy, messaging, competitive positioning and GTM priorities.
Partner with PR, content and demand teams to activate analyst validation across marketing programs, sales enablement and thought leadership initiatives.
Qualifications
8+ years in a product marketing role for B2B SaaS solutions in finance, fintech, payments or related experience.
Bachelor’s degree or equivalent experience.
Exceptional verbal and written communication skills, with the ability to confidently present webinars, conferences and industry events.
Deep customer empathy to influence product and marketing efforts.
Strong attention to detail and the ability to translate technical capabilities into concise buyer‑facing language.
Critical‑thinking skills and a curious mindset for business and market analysis.
Self‑motivated and comfortable with a fast‑paced work environment; experimentation mindset to keep learning and iterating.
Demonstrated track record in creating and executing GTM strategies and deliverables such as positioning/messaging, pitch decks, sales playbooks, thought leadership content, social media campaigns and email marketing.
Proven success in cross‑functional collaboration with sales, marketing, product and customer success teams to drive product & feature launches.
Experience with other marketing disciplines (content, field marketing, demand generation, partner marketing) is a plus.
Benefits
Hybrid working model that requires you to be in office Monday, Tuesday and Thursday.
Competitive salary and equity.
Matching 401(k).
Extended benefits, Employee Assistance Program, life insurance, AD&D, LTD.
Maternity, paternity and fertility treatment benefits.
15 days of PTO.
Subsidized lunch on office days.
Fresh fruit, snacks & drinks in office.
Phone/internet allowance.
Regular company‑wide social events.
Multiple ERG groups celebrating our diversity and creating an inclusive culture.
Accommodations Tipalti champions inclusive teams, in which every voice counts. We are committed to recruiting diverse candidates with varied personal experiences and abilities. We welcome applications from candidates belonging to historically underrepresented or disadvantaged groups and maintain an equitable Talent Acquisition process that is free from discrimination. As an equal opportunities employer, Tipalti complies with employment and human rights laws across the various jurisdictions in which we operate. Should you require reasonable adjustments or accommodations during the recruitment process, including access to alternate formats of materials or meeting spaces, please reach out to hr@tipalti.com for assistance.
AI Use We may use artificial intelligence and automated systems (collectively “AI”) to screen, assess and select candidates during our recruitment process. This includes resume screening, skills assessment and candidate matching. You have the right to request human review of any automated decision. For more information about how we collect and use personal data and information during recruitment, please refer to our Job Candidate Privacy Notice.
Privacy We are committed to protecting the privacy interests of job applicants and candidates. For more information about our privacy practices during our Talent Acquisition process, please refer to our Job Candidate Privacy Notice: https://www.tipalti.com/privacy/job-candidate-privacy-notice/
#J-18808-Ljbffr