Director, Lifecycle Marketing
Rocket Lawyer, Phoenix, AZ, United States
About Rocket Lawyer
We believe everyone deserves access to affordable and simple legal services. Founded in 2008, Rocket Lawyer is the largest and most widely used online legal service platform in the world. With offices in North America, South America, and Europe, Rocket Lawyer has helped over 30 million people create over 50 million legal documents and answer their legal questions.
About Your Role We are seeking an innovative, analytical Lifecycle Marketing leader to lead a high‑performing team and support continued business growth. In this highly visible role, you will own the execution and evolution of critical product notification, nurture and engagement programs that are the lifeblood of the Rocket Lawyer business. You will demonstrate a signature combination of audience strategy, data management, technology, flawless execution, and continuous optimization, and collaborate across Marketing, Product, Engineering, Data, and Finance/BI functions.
How You Will Make a Difference Day To Day
Lead the diverse, global team of lifecycle marketing specialists responsible for campaign and program delivery / optimization in email, push, and SMS; ensure appropriate resourcing and career development.
Design, build, and optimize notification, nurture, and awareness programs to engage customers where they are and bring them back into the product experience.
Act as the business owner for the data and critical technologies necessary for lifecycle marketing program delivery, ensuring future readiness and continuous experimentation.
Collaborate with Marketing, Product, Technology, Data Engineering, and BI members to communicate lifecycle marketing requirements and launch/optimize programs aligned to business launch cycles.
Leverage customer data and program insights to deeply understand audience behavior, interests, and intentions, supporting consistent messaging across omni‑channel execution.
Participate in quarterly and annual planning, informing strategies and prioritization for necessary innovations in technologies and data needed for program execution and business impact.
Deliver weekly, monthly, and quarterly reporting and insights into program performance; actively address challenges to meet or exceed established targets.
What You’ll Need
10+ years of relevant lifecycle marketing experience within a high‑velocity, marketing‑driven online business: Consumer/ProSumer, PLG, SaaS preferred.
Familiarity with Segment CDP and Iterable preferred.
Track record of driving measurable increases in program efficacy and process efficiency within high‑volume programs.
Track record of global team management and development.
Benefits & Perks
Comprehensive health plans (Medical, Dental, Vision for full‑time employees)
Unlimited PTO
Competitive salary packages
Life insurance
Disability benefits
Supplemental Optional Life Insurance Benefits
FSA Options Optional
HSA with Company Match
401(k) program with Company Match
Wellhub & ClassPass fitness platforms
Comprehensive Pet Insurance options
Financial Wellbeing & Student Loan Program access
Access to additional Mental Health & Wellbeing resources
Pre‑tax Commuter/Transit Benefits
Free Rocket Lawyer account with extensive legal documents library and discounted rates to licensed attorneys.
Interview Process
Recruiter Phone Screen
Role Assessment(s)
Hiring Manager Interview
Panel Interviews
Final Interview
EEO Statement Rocket Lawyer is proudly committed to recruiting and retaining a diverse and inclusive workforce. As an Equal Opportunity Employer, we never discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, military or veteran status, status as an individual with a disability, or other applicable legally protected characteristics. We particularly welcome applications from veterans and military spouses.
Compensation Actual compensation packages are determined by various factors unique to each candidate, including but not limited to skill set, depth of experience, certifications, specific work location, and performance during the interview process. In addition to base salary, this role may include variable compensation and be eligible for an equity grant, depending on the position and level.
Base Salary Range by Location
San Francisco Bay Area, CA: $198,300 – $250,000
California (outside of San Francisco Bay Area): $183,000 – $215,800
Colorado: $168,000 – $198,000
Utah, Arizona, and North Carolina: $158,000 – $186,000
Overall Base Salary Range $158,000 – $250,000 USD
Privacy Statement By applying for this position, your data will be processed as per Rocket Lawyer Privacy Policy.
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About Your Role We are seeking an innovative, analytical Lifecycle Marketing leader to lead a high‑performing team and support continued business growth. In this highly visible role, you will own the execution and evolution of critical product notification, nurture and engagement programs that are the lifeblood of the Rocket Lawyer business. You will demonstrate a signature combination of audience strategy, data management, technology, flawless execution, and continuous optimization, and collaborate across Marketing, Product, Engineering, Data, and Finance/BI functions.
How You Will Make a Difference Day To Day
Lead the diverse, global team of lifecycle marketing specialists responsible for campaign and program delivery / optimization in email, push, and SMS; ensure appropriate resourcing and career development.
Design, build, and optimize notification, nurture, and awareness programs to engage customers where they are and bring them back into the product experience.
Act as the business owner for the data and critical technologies necessary for lifecycle marketing program delivery, ensuring future readiness and continuous experimentation.
Collaborate with Marketing, Product, Technology, Data Engineering, and BI members to communicate lifecycle marketing requirements and launch/optimize programs aligned to business launch cycles.
Leverage customer data and program insights to deeply understand audience behavior, interests, and intentions, supporting consistent messaging across omni‑channel execution.
Participate in quarterly and annual planning, informing strategies and prioritization for necessary innovations in technologies and data needed for program execution and business impact.
Deliver weekly, monthly, and quarterly reporting and insights into program performance; actively address challenges to meet or exceed established targets.
What You’ll Need
10+ years of relevant lifecycle marketing experience within a high‑velocity, marketing‑driven online business: Consumer/ProSumer, PLG, SaaS preferred.
Familiarity with Segment CDP and Iterable preferred.
Track record of driving measurable increases in program efficacy and process efficiency within high‑volume programs.
Track record of global team management and development.
Benefits & Perks
Comprehensive health plans (Medical, Dental, Vision for full‑time employees)
Unlimited PTO
Competitive salary packages
Life insurance
Disability benefits
Supplemental Optional Life Insurance Benefits
FSA Options Optional
HSA with Company Match
401(k) program with Company Match
Wellhub & ClassPass fitness platforms
Comprehensive Pet Insurance options
Financial Wellbeing & Student Loan Program access
Access to additional Mental Health & Wellbeing resources
Pre‑tax Commuter/Transit Benefits
Free Rocket Lawyer account with extensive legal documents library and discounted rates to licensed attorneys.
Interview Process
Recruiter Phone Screen
Role Assessment(s)
Hiring Manager Interview
Panel Interviews
Final Interview
EEO Statement Rocket Lawyer is proudly committed to recruiting and retaining a diverse and inclusive workforce. As an Equal Opportunity Employer, we never discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, military or veteran status, status as an individual with a disability, or other applicable legally protected characteristics. We particularly welcome applications from veterans and military spouses.
Compensation Actual compensation packages are determined by various factors unique to each candidate, including but not limited to skill set, depth of experience, certifications, specific work location, and performance during the interview process. In addition to base salary, this role may include variable compensation and be eligible for an equity grant, depending on the position and level.
Base Salary Range by Location
San Francisco Bay Area, CA: $198,300 – $250,000
California (outside of San Francisco Bay Area): $183,000 – $215,800
Colorado: $168,000 – $198,000
Utah, Arizona, and North Carolina: $158,000 – $186,000
Overall Base Salary Range $158,000 – $250,000 USD
Privacy Statement By applying for this position, your data will be processed as per Rocket Lawyer Privacy Policy.
#J-18808-Ljbffr