Email & CRM Coordinator
SINE Digital, New York, NY, United States
Email & CRM Coordinator
SINE Digital is a global leader in media, technology, and insights for the live entertainment industry. With offices in London and New York, we partner with world-class cultural institutions and global brands to drive digital and AI transformation, delivering data-led marketing strategies that maximize ticket sales, elevate brand awareness, and deepen audience engagement. Our clients include many of the most iconic productions in the West End and on Broadway, alongside some of the world's foremost cultural organizations such as CTG, Nederlander Theatres, The Royal Ballet & Opera, LW Theatres, LW Tickets, and The Royal Court. We are seeking an Email & CRM Coordinator to plan, build, optimize, and report on email and SMS campaigns for our Broadway, touring, and arts & culture clients across the US. This role blends creativity, technical skill, and customer-lifecycle strategy. You will manage end-to-end execution, from segmentation and automation to deployment and insights, helping our clients deepen relationships with audiences and drive performance outcomes, primarily ticketing and sales. Responsibilities
Email & SMS Strategy, Planning & Execution Own the full lifecycle of email and SMS campaigns: strategy, build, QA, deployment, optimization, and reporting Create and manage campaigns within Mailchimp, HubSpot, Salesforce, and Tessitura Build and maintain basic automated flows (welcome, event reminders, re-engagement) with the ability to handle more advanced, branching workflows Collaborate with Account Directors to translate client goals into targeted, data-driven lifecycle strategies. Creative Production & Technical Implementation Build emails using HTML, drag-and-drop templates, and custom modules as required Collaborate closely with designers to ensure creative assets are optimized for CRM platforms and campaign objectives Conduct thorough QA (links, rendering, deliverability) to ensure flawless campaign execution. Audience Segmentation & Data Management Develop precise audience segments based on ticketing behavior, demographics, engagement levels, and custom CRM fields Use CRM data to personalize and tailor messaging for maximum relevance and conversion Maintain clean, accurate, and organized audience lists and segmentation logic. Performance Reporting & Insights Track and analyze performance metrics across email and SMS channels Build clear, actionable insights for client teams, focusing on optimization opportunities, testing results, and customer journey improvements Use SINE's custom reporting app along with optional Looker Studio dashboards to communicate performance trends Present performance recaps to internal teams and clients as needed. Industry Knowledge Maintain and develop an advanced understanding of the industries you and SINE work with, including key players and external agencies Produce regular industry insights and client case studies to further educate the team and clients on industry learnings, insights, and benchmarks Establish and develop relationships with US media owners Keep abreast of changes in the NYC and broader US media landscape Embody a passion for the sectors in which SINE operates, with a professional curiosity and knowledge of new and emerging businesses and producing talent. Represent SINE at various industry conferences and events, building the company's presence and network Participate in internal training sessions and knowledge-sharing initiatives to foster team expertise.
SINE Digital is a global leader in media, technology, and insights for the live entertainment industry. With offices in London and New York, we partner with world-class cultural institutions and global brands to drive digital and AI transformation, delivering data-led marketing strategies that maximize ticket sales, elevate brand awareness, and deepen audience engagement. Our clients include many of the most iconic productions in the West End and on Broadway, alongside some of the world's foremost cultural organizations such as CTG, Nederlander Theatres, The Royal Ballet & Opera, LW Theatres, LW Tickets, and The Royal Court. We are seeking an Email & CRM Coordinator to plan, build, optimize, and report on email and SMS campaigns for our Broadway, touring, and arts & culture clients across the US. This role blends creativity, technical skill, and customer-lifecycle strategy. You will manage end-to-end execution, from segmentation and automation to deployment and insights, helping our clients deepen relationships with audiences and drive performance outcomes, primarily ticketing and sales. Responsibilities
Email & SMS Strategy, Planning & Execution Own the full lifecycle of email and SMS campaigns: strategy, build, QA, deployment, optimization, and reporting Create and manage campaigns within Mailchimp, HubSpot, Salesforce, and Tessitura Build and maintain basic automated flows (welcome, event reminders, re-engagement) with the ability to handle more advanced, branching workflows Collaborate with Account Directors to translate client goals into targeted, data-driven lifecycle strategies. Creative Production & Technical Implementation Build emails using HTML, drag-and-drop templates, and custom modules as required Collaborate closely with designers to ensure creative assets are optimized for CRM platforms and campaign objectives Conduct thorough QA (links, rendering, deliverability) to ensure flawless campaign execution. Audience Segmentation & Data Management Develop precise audience segments based on ticketing behavior, demographics, engagement levels, and custom CRM fields Use CRM data to personalize and tailor messaging for maximum relevance and conversion Maintain clean, accurate, and organized audience lists and segmentation logic. Performance Reporting & Insights Track and analyze performance metrics across email and SMS channels Build clear, actionable insights for client teams, focusing on optimization opportunities, testing results, and customer journey improvements Use SINE's custom reporting app along with optional Looker Studio dashboards to communicate performance trends Present performance recaps to internal teams and clients as needed. Industry Knowledge Maintain and develop an advanced understanding of the industries you and SINE work with, including key players and external agencies Produce regular industry insights and client case studies to further educate the team and clients on industry learnings, insights, and benchmarks Establish and develop relationships with US media owners Keep abreast of changes in the NYC and broader US media landscape Embody a passion for the sectors in which SINE operates, with a professional curiosity and knowledge of new and emerging businesses and producing talent. Represent SINE at various industry conferences and events, building the company's presence and network Participate in internal training sessions and knowledge-sharing initiatives to foster team expertise.