Brand Director, AVESTAN - Global
The Estée Lauder Companies Inc., New York, NY, United States
We are a collective of creators, scientists, and doers with a mission to reimagine the world of beauty. We are growing rapidly and are looking for someone who wants to grow with us!
What We’re Looking For The
Director of Brand, Avestan – Global
will lead brand strategy, storytelling, go‑to‑market planning, and communications for Deciem’s AVESTAN brand. Reporting to DECIEM’s VP Brand, the Brand Director will guide a small dedicated team and build cross‑functional relationships with the wider DECIEM group. This role will be based in London or New York and requires regular global travel.
Pay Range Anticipated base salary: $137,000 to $170,000, depending on experience, skills, education, and location.
What You’ll Be Doing
Develop and execute the global growth strategy for AVESTAN, inclusive of brand development, product development, and retail expansion.
Act as the brand guardian across all facets of brand and business management, including overarching brand strategy, social channels, product campaigns, product launches, and key moments.
Develop and own all brand foundational elements (target consumer, positioning, tone, messaging, and beyond).
Maintain, secure, and develop an ownable tone of voice for the brand, ensuring consistency across all AVESTAN touchpoints.
Lead the go‑to‑market management of brand launches across markets, ensuring sales targets are achieved while remaining on brand equity.
Protect and build upon AVESTAN’s unique brand message and aesthetic through well‑crafted values, principles, and design guidelines.
Lead storytelling strategy across earned, owned, and paid channels in close partnership with digital, social, communications, and commercial teams.
Craft launch narratives, key messages, and compelling angles to engage media, influencers, and creators.
Identify and drive entrepreneurial sales opportunities for the brand.
Partner with cross‑functional teams including Scientific, Digital, Retail, Supply Chain, and Finance to execute tactics that grow brand equity and identify key opportunities for DECIEM globally.
Work with the Commercial team to support the creation of sell‑in material, pitch decks, and distribution discussions.
Skills and Qualifications
10+ years’ experience in brand direction, creative direction, or marketing; 5+ years of people management experience.
Experience leading a highly conceptual brand or project.
Significant leadership and vision‑setting experience.
Experience building and executing effective brand strategies with proven business growth impact.
Collaborative leader who engages stakeholders, fosters alignment, gains consensus, and influences outcomes.
An obsession with experimental marketing and brand equity building.
A passion for earth, travel, design, culture, and unique experiences.
What You’ll Be Gaining
Generous vacation & personal days, plus additional time off for volunteering, voting, peaceful protesting, celebrating your birthday, and more.
4 months of paid time off for new parents (inclusive of all genders).
Unlimited access to an Employee Assistance Program that includes mental health care, mindfulness programs, and more.
First dibs on new products.
A generous discount on products for DECIEM and other Estee Lauder brands.
Equal Opportunity Employment DECIEM is an equal‑opportunity employer. We prohibit discrimination based on age, color, disability, national origin, race, religion, sex, gender, sexual orientation, and any other legally protected class in accordance with applicable federal, provincial, and local laws. We are also committed to creating and maintaining an inclusive and accessible workplace. If you are contacted to be part of our recruitment process and require accommodation, please let us know.
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What We’re Looking For The
Director of Brand, Avestan – Global
will lead brand strategy, storytelling, go‑to‑market planning, and communications for Deciem’s AVESTAN brand. Reporting to DECIEM’s VP Brand, the Brand Director will guide a small dedicated team and build cross‑functional relationships with the wider DECIEM group. This role will be based in London or New York and requires regular global travel.
Pay Range Anticipated base salary: $137,000 to $170,000, depending on experience, skills, education, and location.
What You’ll Be Doing
Develop and execute the global growth strategy for AVESTAN, inclusive of brand development, product development, and retail expansion.
Act as the brand guardian across all facets of brand and business management, including overarching brand strategy, social channels, product campaigns, product launches, and key moments.
Develop and own all brand foundational elements (target consumer, positioning, tone, messaging, and beyond).
Maintain, secure, and develop an ownable tone of voice for the brand, ensuring consistency across all AVESTAN touchpoints.
Lead the go‑to‑market management of brand launches across markets, ensuring sales targets are achieved while remaining on brand equity.
Protect and build upon AVESTAN’s unique brand message and aesthetic through well‑crafted values, principles, and design guidelines.
Lead storytelling strategy across earned, owned, and paid channels in close partnership with digital, social, communications, and commercial teams.
Craft launch narratives, key messages, and compelling angles to engage media, influencers, and creators.
Identify and drive entrepreneurial sales opportunities for the brand.
Partner with cross‑functional teams including Scientific, Digital, Retail, Supply Chain, and Finance to execute tactics that grow brand equity and identify key opportunities for DECIEM globally.
Work with the Commercial team to support the creation of sell‑in material, pitch decks, and distribution discussions.
Skills and Qualifications
10+ years’ experience in brand direction, creative direction, or marketing; 5+ years of people management experience.
Experience leading a highly conceptual brand or project.
Significant leadership and vision‑setting experience.
Experience building and executing effective brand strategies with proven business growth impact.
Collaborative leader who engages stakeholders, fosters alignment, gains consensus, and influences outcomes.
An obsession with experimental marketing and brand equity building.
A passion for earth, travel, design, culture, and unique experiences.
What You’ll Be Gaining
Generous vacation & personal days, plus additional time off for volunteering, voting, peaceful protesting, celebrating your birthday, and more.
4 months of paid time off for new parents (inclusive of all genders).
Unlimited access to an Employee Assistance Program that includes mental health care, mindfulness programs, and more.
First dibs on new products.
A generous discount on products for DECIEM and other Estee Lauder brands.
Equal Opportunity Employment DECIEM is an equal‑opportunity employer. We prohibit discrimination based on age, color, disability, national origin, race, religion, sex, gender, sexual orientation, and any other legally protected class in accordance with applicable federal, provincial, and local laws. We are also committed to creating and maintaining an inclusive and accessible workplace. If you are contacted to be part of our recruitment process and require accommodation, please let us know.
#J-18808-Ljbffr