Director, Market Access Strategy, Access Optimization Lead (Oncology)
Women In Bio, Durham, NC, United States
Site Name:
USA - Pennsylvania - Philadelphia, Durham Blackwell Street
Posted Date:
Apr 10 2026
Location:
Philly or Durham. Must be onsite 2-3 days per week.
Reporting to the Senior Director, Market Access Strategy, Oncology Portfolio Lead, the
Director, Oncology Market Access Strategy - Access Optimization Lead
serves as the enterprise market access leader for assigned oncology brand(s) and indications. This role is responsible for shaping and leading the integrated market access strategy across payer, provider, patient access, pricing and contracting, trade and distribution, and health system channels to maximize brand performance and patient access. The director will act as the primary market access partner to the brand, serving as a core member of the Integrated Brand Commercialization Team (IBCT) and defining the strategic choices required to win in a complex oncology environment. The role translates market dynamics, customer insights, competitive intelligence, reimbursement realities, and financial tradeoffs into a clear near-, mid-, and long-term access strategy for the brand.
Key Responsibilities
Serve as the
market access strategy lead
for assigned oncology brand(s), accountable for the integrated access strategy across payer, provider, patient support, pricing/contracting, trade/distribution, and organized customer segments.
Act as the primary
Market Access representative on the IBCT , shaping brand strategy and ensuring access considerations are embedded in core commercial decisions, launch plans, lifecycle planning, and performance discussions.
Develop and own the
near-, mid-, and long-term market access strategy , including strategic choices required to optimize access, brand growth, financial performance, and customer pull-through.
Lead the development of the brand's
access perspective within the integrated brand plan , annual operating plan, and long-range strategic planning.
Translate customer, competitor, policy, reimbursement, and market signals into actionable recommendations that evolve the value proposition, evidence needs, strategic priorities, and tactical plan.
Partner with pricing and contracting, analytics, HEOR, patient experience, account teams, and trade/channel teams to evaluate
choiceful tradeoffs
across investments, GTN implications, customer strategies, and launch/lifecycle priorities.
Shape the
oncology access journey
for the brand, identifying critical barriers and opportunities across coverage, coding, reimbursement, affordability, site of care, channel strategy, and patient support.
Lead cross-functional alignment around access strategy and ensure the broader market access matrix is coordinated against the most important business priorities.
Provide clear and timely access guidance to brand and senior leadership on competitive events, reimbursement changes, payer and provider dynamics, organized customer trends, and emerging risks/opportunities.
Inform the development of customer-facing resources, evidence communication, segment strategies, and field guidance to ensure the market access strategy is translated into meaningful action.
Support launch readiness and lifecycle optimization for new brands, new indications, and portfolio priorities within oncology.
Build strong relationships across the organization and serve as a trusted strategic advisor on oncology market access issues.
Basic Qualifications
Bachelor's degree
5+ years
of relevant experience in pharmaceutical / biotech market access, access strategy, payer marketing, reimbursement, pricing/contracting, brand strategy, or related commercial roles
Experience developing and leading
market access strategies
for specialty and/or oncology products
Experience working across key access stakeholders, including
payers, providers, health systems, organized customers, and channel partners
Experience leading cross-functional strategy in a
matrixed organization
Preferred Qualifications
Advanced degree (e.g., MBA, MPH, MS, PharmD)
Experience in
oncology market access
Experience supporting
oncology launches , relaunches, and/or new indication launches
Strong understanding of oncology reimbursement and access dynamics, including
buy-and-bill , specialty pharmacy, specialty distribution, provider economics, and patient support models
Strong strategic thinking, communication, and influencing skills, including the ability to influence without authority
Experience with
Commercial, Medicare, Medicaid, hospital / IDN / health system, and organized customer
strategy
Experience navigating
CMS policy , coding, reimbursement, medical benefit dynamics, and oncology-specific access barriers
Experience with
340B , site-of-care dynamics, and provider channel strategy
Demonstrated ability to synthesize quantitative analysis and qualitative insight into strategic recommendations
Experience making tradeoff decisions across competing initiatives, finite budgets, and GTN / access investment considerations
Strong executive communication and presentation skills
Experience managing agencies, third-party vendors, and strategic projects
Equal Opportunity Employer Statement GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.
Important Notice to Employment Businesses/Agencies GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.
Accommodation & Assistance If you require an accommodation or other assistance to apply for a job at GSK, please contact the appropriate Recruitment Staff by emailing us at usrecruitment.adjustments@gsk.com.
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USA - Pennsylvania - Philadelphia, Durham Blackwell Street
Posted Date:
Apr 10 2026
Location:
Philly or Durham. Must be onsite 2-3 days per week.
Reporting to the Senior Director, Market Access Strategy, Oncology Portfolio Lead, the
Director, Oncology Market Access Strategy - Access Optimization Lead
serves as the enterprise market access leader for assigned oncology brand(s) and indications. This role is responsible for shaping and leading the integrated market access strategy across payer, provider, patient access, pricing and contracting, trade and distribution, and health system channels to maximize brand performance and patient access. The director will act as the primary market access partner to the brand, serving as a core member of the Integrated Brand Commercialization Team (IBCT) and defining the strategic choices required to win in a complex oncology environment. The role translates market dynamics, customer insights, competitive intelligence, reimbursement realities, and financial tradeoffs into a clear near-, mid-, and long-term access strategy for the brand.
Key Responsibilities
Serve as the
market access strategy lead
for assigned oncology brand(s), accountable for the integrated access strategy across payer, provider, patient support, pricing/contracting, trade/distribution, and organized customer segments.
Act as the primary
Market Access representative on the IBCT , shaping brand strategy and ensuring access considerations are embedded in core commercial decisions, launch plans, lifecycle planning, and performance discussions.
Develop and own the
near-, mid-, and long-term market access strategy , including strategic choices required to optimize access, brand growth, financial performance, and customer pull-through.
Lead the development of the brand's
access perspective within the integrated brand plan , annual operating plan, and long-range strategic planning.
Translate customer, competitor, policy, reimbursement, and market signals into actionable recommendations that evolve the value proposition, evidence needs, strategic priorities, and tactical plan.
Partner with pricing and contracting, analytics, HEOR, patient experience, account teams, and trade/channel teams to evaluate
choiceful tradeoffs
across investments, GTN implications, customer strategies, and launch/lifecycle priorities.
Shape the
oncology access journey
for the brand, identifying critical barriers and opportunities across coverage, coding, reimbursement, affordability, site of care, channel strategy, and patient support.
Lead cross-functional alignment around access strategy and ensure the broader market access matrix is coordinated against the most important business priorities.
Provide clear and timely access guidance to brand and senior leadership on competitive events, reimbursement changes, payer and provider dynamics, organized customer trends, and emerging risks/opportunities.
Inform the development of customer-facing resources, evidence communication, segment strategies, and field guidance to ensure the market access strategy is translated into meaningful action.
Support launch readiness and lifecycle optimization for new brands, new indications, and portfolio priorities within oncology.
Build strong relationships across the organization and serve as a trusted strategic advisor on oncology market access issues.
Basic Qualifications
Bachelor's degree
5+ years
of relevant experience in pharmaceutical / biotech market access, access strategy, payer marketing, reimbursement, pricing/contracting, brand strategy, or related commercial roles
Experience developing and leading
market access strategies
for specialty and/or oncology products
Experience working across key access stakeholders, including
payers, providers, health systems, organized customers, and channel partners
Experience leading cross-functional strategy in a
matrixed organization
Preferred Qualifications
Advanced degree (e.g., MBA, MPH, MS, PharmD)
Experience in
oncology market access
Experience supporting
oncology launches , relaunches, and/or new indication launches
Strong understanding of oncology reimbursement and access dynamics, including
buy-and-bill , specialty pharmacy, specialty distribution, provider economics, and patient support models
Strong strategic thinking, communication, and influencing skills, including the ability to influence without authority
Experience with
Commercial, Medicare, Medicaid, hospital / IDN / health system, and organized customer
strategy
Experience navigating
CMS policy , coding, reimbursement, medical benefit dynamics, and oncology-specific access barriers
Experience with
340B , site-of-care dynamics, and provider channel strategy
Demonstrated ability to synthesize quantitative analysis and qualitative insight into strategic recommendations
Experience making tradeoff decisions across competing initiatives, finite budgets, and GTN / access investment considerations
Strong executive communication and presentation skills
Experience managing agencies, third-party vendors, and strategic projects
Equal Opportunity Employer Statement GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.
Important Notice to Employment Businesses/Agencies GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.
Accommodation & Assistance If you require an accommodation or other assistance to apply for a job at GSK, please contact the appropriate Recruitment Staff by emailing us at usrecruitment.adjustments@gsk.com.
#J-18808-Ljbffr