Director DTC, Marketing - HIV Prevention
GILEAD, San Mateo, CA, United States
Director Dtc Lead
At Gilead, we're creating a healthier world for all people. For more than 35 years, we've tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world's biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference. Every member of Gilead's team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we're looking for the next wave of passionate and ambitious people ready to make a direct impact. We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together. At Gilead our pursuit of a healthier world for all people has yielded a cure for hepatitis C, revolutionary improvements in HIV treatment and prevention as well as advancements in therapies for viral and inflammatory diseases and certain cancers. We set and achieve bold ambitions in our fight against the world's most devastating diseases, united in our commitment to confronting the largest public health challenges of our day and improving the lives of patients for generations to come. Gilead's mission is to discover, develop, and deliver therapies that will improve the lives of patients with life-threatening illnesses worldwide. As a Director DTC Lead, you will be an integral part of a fast paced highly collaborative team, who are on a mission to increase awareness, knowledge, relevancy, and usage of PrEP as part of preventative health for all who could benefit from it. Key Responsibilities: Driving DTC strategy and leads consumer execution in the US; aligned with short- and long-term DTC portfolio strategy and team Lead Campaign Development and OPDP preclearance work, including associated documentation/submission with Reg Lead and develop Now Available campaign and patient educational materials for use by a broad range of field teams prior to receipt of OPDP comments [as determined is applicable] Responsible for contributing towards campaign Launch Readiness Reviews, timing, coordination, and execution of DTC work Develops and delivers informative consumer-friendly education and other direct-to-consumer initiatives based on customer needs Demonstrates broad and in-depth knowledge of marketing mix and leverages this to guide integrated execution and measurement of overall plan Adept at developing, executing, and communicating plans based on insights and analysis using multiple data sources Executes tactics according to strategy and demonstrates command of traditional and non-traditional marketing channels. Tactics may include; advertising (print, digital, social, out of home, TV/video, and point of care), websites, patient education and literature, (like starter kits, slide decks, email) etc. Sets priorities in circumstances of continued complex and conflicting requirements, provides logical recommendations Keeps current and anticipates changes in the healthcare landscape, in therapeutic area, and with consumer marketing trends and makes recommendations to adapt plans based on insights Contributes to greater PrEP portfolio strategic decisions and makes recommendation on go-to-market choices Leads insight generation as called upon to build comprehensive views of consumers and/or of the market using various sourcesrecommends trade off decisions Selects appropriate marketing KPIs and drives action toward optimal performance Manage AOR to ensure on-time and on-budget delivery of strategy and tactics; support management of agency relationship and budgets Partners closely with Regulatory, Legal, Medical, Public Affairs, CL&D, II&D, Global, Managed Markets, Franchise, & PrEP Marketing Teams to ensure a coordinated and appropriate approach to maximize impact Evaluate and evolve current approach and systems (as needed) Design and deliver presentations to a range of internal and external audiences Ensure compliance with all relevant laws, regulations, and policies Basic Qualifications: 12+ Years with BS/BAOR10+ Years with MS/MA or MBA Preferred Qualifications: 10+ years of experience. A Bachelor's degree in marketing or related fields is preferred Advanced experience with product lifecycle management is preferred An advanced science degree or an advanced business degree such as an MBA is desirable Ideal candidate has 3 to 5 years in product marketing or advertising focused on consumers or patients [OTC experience is desirable] Expert understanding of pharmaceutical regulatory requirements and impact on development of marketing materials is required Proven ability to work well as part of a team and in leading teams Strong desire and ability to work in a fast-paced and dynamic environment Comfortable discussing topics relevant to the HIV prevention space, including sexual health, mental health, and substance use Ability to travel: up to 25% People Leader Accountabilities Create Inclusion - knowing the business value of diverse teams, modeling inclusion, and embedding the value of diversity in the way they manage their teams. Develop Talent - understand the skills, experience, aspirations, and potential of their employees and coach them on current performance and future potential. They ensure employees are receiving the feedback and insight needed to grow, develop, and realize their purpose. Empower Teams - connect the team to the organization by aligning goals, purpose, and organizational objectives and holding them to account. They provide the support needed to remove barriers and connect their team to the broader ecosystem The salary range for this position is: $226,185.00 - $292,710.00. Gilead considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location. These considerations mean actual compensation will vary. This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package. Benefits include company-sponsored medical, dental, vision, and life insurance plans*. * Eligible employees may participate in benefit plans, subject to the terms and conditions of the applicable plans.
At Gilead, we're creating a healthier world for all people. For more than 35 years, we've tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world's biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference. Every member of Gilead's team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we're looking for the next wave of passionate and ambitious people ready to make a direct impact. We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together. At Gilead our pursuit of a healthier world for all people has yielded a cure for hepatitis C, revolutionary improvements in HIV treatment and prevention as well as advancements in therapies for viral and inflammatory diseases and certain cancers. We set and achieve bold ambitions in our fight against the world's most devastating diseases, united in our commitment to confronting the largest public health challenges of our day and improving the lives of patients for generations to come. Gilead's mission is to discover, develop, and deliver therapies that will improve the lives of patients with life-threatening illnesses worldwide. As a Director DTC Lead, you will be an integral part of a fast paced highly collaborative team, who are on a mission to increase awareness, knowledge, relevancy, and usage of PrEP as part of preventative health for all who could benefit from it. Key Responsibilities: Driving DTC strategy and leads consumer execution in the US; aligned with short- and long-term DTC portfolio strategy and team Lead Campaign Development and OPDP preclearance work, including associated documentation/submission with Reg Lead and develop Now Available campaign and patient educational materials for use by a broad range of field teams prior to receipt of OPDP comments [as determined is applicable] Responsible for contributing towards campaign Launch Readiness Reviews, timing, coordination, and execution of DTC work Develops and delivers informative consumer-friendly education and other direct-to-consumer initiatives based on customer needs Demonstrates broad and in-depth knowledge of marketing mix and leverages this to guide integrated execution and measurement of overall plan Adept at developing, executing, and communicating plans based on insights and analysis using multiple data sources Executes tactics according to strategy and demonstrates command of traditional and non-traditional marketing channels. Tactics may include; advertising (print, digital, social, out of home, TV/video, and point of care), websites, patient education and literature, (like starter kits, slide decks, email) etc. Sets priorities in circumstances of continued complex and conflicting requirements, provides logical recommendations Keeps current and anticipates changes in the healthcare landscape, in therapeutic area, and with consumer marketing trends and makes recommendations to adapt plans based on insights Contributes to greater PrEP portfolio strategic decisions and makes recommendation on go-to-market choices Leads insight generation as called upon to build comprehensive views of consumers and/or of the market using various sourcesrecommends trade off decisions Selects appropriate marketing KPIs and drives action toward optimal performance Manage AOR to ensure on-time and on-budget delivery of strategy and tactics; support management of agency relationship and budgets Partners closely with Regulatory, Legal, Medical, Public Affairs, CL&D, II&D, Global, Managed Markets, Franchise, & PrEP Marketing Teams to ensure a coordinated and appropriate approach to maximize impact Evaluate and evolve current approach and systems (as needed) Design and deliver presentations to a range of internal and external audiences Ensure compliance with all relevant laws, regulations, and policies Basic Qualifications: 12+ Years with BS/BAOR10+ Years with MS/MA or MBA Preferred Qualifications: 10+ years of experience. A Bachelor's degree in marketing or related fields is preferred Advanced experience with product lifecycle management is preferred An advanced science degree or an advanced business degree such as an MBA is desirable Ideal candidate has 3 to 5 years in product marketing or advertising focused on consumers or patients [OTC experience is desirable] Expert understanding of pharmaceutical regulatory requirements and impact on development of marketing materials is required Proven ability to work well as part of a team and in leading teams Strong desire and ability to work in a fast-paced and dynamic environment Comfortable discussing topics relevant to the HIV prevention space, including sexual health, mental health, and substance use Ability to travel: up to 25% People Leader Accountabilities Create Inclusion - knowing the business value of diverse teams, modeling inclusion, and embedding the value of diversity in the way they manage their teams. Develop Talent - understand the skills, experience, aspirations, and potential of their employees and coach them on current performance and future potential. They ensure employees are receiving the feedback and insight needed to grow, develop, and realize their purpose. Empower Teams - connect the team to the organization by aligning goals, purpose, and organizational objectives and holding them to account. They provide the support needed to remove barriers and connect their team to the broader ecosystem The salary range for this position is: $226,185.00 - $292,710.00. Gilead considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location. These considerations mean actual compensation will vary. This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package. Benefits include company-sponsored medical, dental, vision, and life insurance plans*. * Eligible employees may participate in benefit plans, subject to the terms and conditions of the applicable plans.