Senior Media Specialist, Global Media Strategy & Insight
Traveltechessentialist, Olympia, WA, United States
Senior Media Specialist, Global Media Strategy & Insight
Introduction to the team
We create and deliver tailored marketing strategies for Expedia Group’s brands, focusing on establishing strong connections and cohesive experiences for travelers and partners. We leverage our functional expertise and creative excellence to build trust and loyalty for our brands through innovative marketing approaches and technology.
Our team delivers travel inspiration through boundary-pushing media solutions and purposeful sponsorships. By blending strategic innovation with advanced technology, we create seamless, high-impact journeys that captivate travelers and elevate our brands. We measure success through the sustained growth we deliver for Expedia Group via our trusted worldwide collaborators.
Make an impact EG Media & Sponsorships is seeking a visionary Senior Media Specialist, Global Media Strategy & Insight to lead the global media approach, best practice, insight, optimisation, and effectiveness, to maximise the effectiveness of brand advertising for Hotels.com, one of Expedia Group’s core brands.
You will develop and embed evidence-based media strategy across markets and channels – defining global media planning principles, leading a test-and-learn agenda and driving continuous optimisation of media investment.
You will collaborate closely with Media Business Directors, Brand Organisations, Market Managers, Channel Leads and external partners to maximise EG’s brand advertising. This person will also champion automation and AI to streamline the planning process.
In this role, you will: Brand Media Strategy Leadership & Stakeholder Engagement
Act as the primary global media strategy lead for Hotels.com, partnering with Media Business Directors to shape strategic planning and execution.
Lead the development and socialisation of global media approaches that align brand, performance and market requirements.
Champion an evidence-based approach to media decisions; building and testing hypotheses to find new opportunities and reduce wastefulness.
Media Optimisation
Develop and maintain the global media planning principles and media best practice.
Guide the allocation and optimisation of DG media budgets across channels and markets.
Lead the quarterly Insights & Optimisation Forums, ensuring learnings are shared and embedded in planning.
Coach and advise Media Planning team members to analyse global media and sponsorship learnings, acting upon insight to drive continuous improvement.
Operations, Automation & Agility
Streamline media planning processes through centralisation, automation, and collaboration.
Champion AI-driven solutions to reduce resource requirements and enhance strategic focus.
Ensure the end-to-end media strategy and planning process is efficient, scalable, and delivers measurable business outcomes.
Learning Agenda & Partner Research
Own and maintain the EG Media Learning Agenda, sourcing and prioritising business questions, hypotheses, and insights.
Collaborate with academic research institutes, external consultants, media vendors and industry partners to advance our understanding of how advertising works.
Consolidate and socialise insights across the organisation, building a robust knowledge base for media channel mix and partnerships.
Experience & qualifications
Proven expertise in strategic media planning, optimisation, and effectiveness, either in-house or agency-side.
Deep understanding of evidence-based media strategy and comfortable with marketing analytics methods (e.g. MMM, incrementality testing etc.)
Curious thinker and problem-solver who enjoys innovating to drive growth.
Strong consultative and stakeholder management skills, with the ability to advise and influence at all levels.
Demonstrated success in driving operational efficiency through automation and a curiosity for AI’s future role in media planning processes.
Excellent communication, analytical, and problem-solving abilities.
Interdependencies
Media Business Directors
Brand VPs and IM&C
Agency partners
Marketing Analytics, Media Data, Traveler Research & Insights
Media Planning, Media Investment
The total cash range for this position in West Hollywood is $94,000.00 to $131,500.00. Employees in this role have the potential to increase their pay up to $150,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.
We offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership.
Accommodation requests If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.
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Our team delivers travel inspiration through boundary-pushing media solutions and purposeful sponsorships. By blending strategic innovation with advanced technology, we create seamless, high-impact journeys that captivate travelers and elevate our brands. We measure success through the sustained growth we deliver for Expedia Group via our trusted worldwide collaborators.
Make an impact EG Media & Sponsorships is seeking a visionary Senior Media Specialist, Global Media Strategy & Insight to lead the global media approach, best practice, insight, optimisation, and effectiveness, to maximise the effectiveness of brand advertising for Hotels.com, one of Expedia Group’s core brands.
You will develop and embed evidence-based media strategy across markets and channels – defining global media planning principles, leading a test-and-learn agenda and driving continuous optimisation of media investment.
You will collaborate closely with Media Business Directors, Brand Organisations, Market Managers, Channel Leads and external partners to maximise EG’s brand advertising. This person will also champion automation and AI to streamline the planning process.
In this role, you will: Brand Media Strategy Leadership & Stakeholder Engagement
Act as the primary global media strategy lead for Hotels.com, partnering with Media Business Directors to shape strategic planning and execution.
Lead the development and socialisation of global media approaches that align brand, performance and market requirements.
Champion an evidence-based approach to media decisions; building and testing hypotheses to find new opportunities and reduce wastefulness.
Media Optimisation
Develop and maintain the global media planning principles and media best practice.
Guide the allocation and optimisation of DG media budgets across channels and markets.
Lead the quarterly Insights & Optimisation Forums, ensuring learnings are shared and embedded in planning.
Coach and advise Media Planning team members to analyse global media and sponsorship learnings, acting upon insight to drive continuous improvement.
Operations, Automation & Agility
Streamline media planning processes through centralisation, automation, and collaboration.
Champion AI-driven solutions to reduce resource requirements and enhance strategic focus.
Ensure the end-to-end media strategy and planning process is efficient, scalable, and delivers measurable business outcomes.
Learning Agenda & Partner Research
Own and maintain the EG Media Learning Agenda, sourcing and prioritising business questions, hypotheses, and insights.
Collaborate with academic research institutes, external consultants, media vendors and industry partners to advance our understanding of how advertising works.
Consolidate and socialise insights across the organisation, building a robust knowledge base for media channel mix and partnerships.
Experience & qualifications
Proven expertise in strategic media planning, optimisation, and effectiveness, either in-house or agency-side.
Deep understanding of evidence-based media strategy and comfortable with marketing analytics methods (e.g. MMM, incrementality testing etc.)
Curious thinker and problem-solver who enjoys innovating to drive growth.
Strong consultative and stakeholder management skills, with the ability to advise and influence at all levels.
Demonstrated success in driving operational efficiency through automation and a curiosity for AI’s future role in media planning processes.
Excellent communication, analytical, and problem-solving abilities.
Interdependencies
Media Business Directors
Brand VPs and IM&C
Agency partners
Marketing Analytics, Media Data, Traveler Research & Insights
Media Planning, Media Investment
The total cash range for this position in West Hollywood is $94,000.00 to $131,500.00. Employees in this role have the potential to increase their pay up to $150,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.
We offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership.
Accommodation requests If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.
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