Digital Marketing Manager
Bloom Equity Partners, Granite Heights, WI, United States
Role Context
Bloom Equity Partners invests in B2B SaaS and tech-enabled services businesses, partnering with management teams to accelerate growth through operational excellence. As our portfolio companies scale—organically and through acquisition—digital marketing becomes a critical lever for pipeline generation, revenue growth, and brand authority.
Role Purpose The Digital Marketing Manager is responsible for driving measurable revenue growth across all digital channels. This role owns the full performance marketing ecosystem—spanning lead generation for services businesses and transactional ecommerce where applicable—ensuring all digital activity is optimized to deliver against ambitious commercial targets.
This leader combines strategic vision with hands‑on execution oversight, leveraging data, technology, and AI to maximize ROI across organic, paid, and partner channels. The ideal profile is someone who thrives in a fast‑paced, PE‑backed environment and brings a builder’s mentality to scaling marketing operations through a period of transformation and growth.
Revenue Drivers This role directly supports several core company revenue drivers.
Revenue Acceleration:
Driving marketing-sourced pipeline and bookings through digital channel optimization
Operational Efficiency:
Reducing CAC, improving ROAS, and maximizing marketing spend ROI through data-driven decision-making
Scalable Infrastructure:
Building martech stacks and processes that scale across organic growth and M&A integration
Data & Customer Intelligence:
Building attribution frameworks and analytics capabilities that sharpen ICP targeting and inform go-to-market strategy
Post‑Acquisition Integration:
Leading marketing integration and commercialization of acquired businesses
Key Responsibilities Website & Lead Generation
Own the strategy, technical development, and optimization of the company’s web presence as the primary lead generation engine
Drive conversion rate optimization (CRO) across all user journeys to maximize marketing‑qualified lead volume
Partner with Sales and Product teams to align messaging with high‑value service offerings and ICP targeting
Implement and optimize landing page strategies to support campaigns and vertical‑specific targeting
Ensure SEO best practices are embedded into site architecture and content from the ground up
Ecommerce Growth & Optimization
Lead the strategy and performance of ecommerce platforms to drive direct transactional revenue where applicable
Optimize product journeys, checkout flows, and pricing/promotion strategies to maximize AOV and conversion
Collaborate with Product teams to improve UX/UI based on behavioral data and testing insights
Develop and execute testing roadmaps (A/B, multivariate) to continuously improve performance
PPC, Paid Media & SEO
Own the paid media strategy (search, display, remarketing, paid social) with agency support where appropriate
Control and optimize budget allocation to achieve target CAC, ROAS, and revenue goals
Lead SEO strategy across technical, on‑page, and off‑page optimization
Build scalable acquisition strategies aligned to both short‑term pipeline generation and long‑term organic growth
Continuously evaluate channel performance and reallocate spend based on ROI analysis
Third‑Party Lead Aggregators & Partnerships
Manage relationships with third‑party lead generation platforms and aggregators
Negotiate commercial terms and optimize cost‑per‑lead performance across all partners
Monitor lead quality and conversion through the full sales funnel
Integrate partner leads effectively into CRM and nurturing workflows
Marketing Technology & CRM
Own the marketing technology ecosystem, including the core CRM/marketing automation platform (e.g., Salesforce/Pardot, HubSpot) and CMS
Ensure seamless integration and data flow between Marketing, Sales, and Product teams
Lead the marketing automation strategy—including lead scoring, nurturing, and lifecycle management
Identify and implement AI‑driven solutions (e.g., predictive scoring, personalization, intelligent automation)
Data, Analytics & Reporting
Develop and maintain a robust reporting framework from campaign‑level dashboards to executive‑level insights
Deliver clear, actionable analysis on performance, ROI, and pipeline contribution
Own attribution modeling across multi‑touch customer journeys
Establish KPIs aligned with revenue, pipeline, and marketing efficiency metrics
Agency & Vendor Management
Manage relationships with external agencies (PPC, SEO, CRO, web development, etc.)
Set clear objectives, KPIs, and performance expectations for all vendor partners
Evaluate agency performance rigorously and ensure strong return on investment
Identify opportunities to build in‑house capabilities where strategically advantageous
Team Leadership & Development
Lead, mentor, and develop a team of digital marketing professionals, fostering a high‑performance, accountable culture
Establish clear goals, KPIs, and professional development plans aligned to business objectives
Promote cross‑functional collaboration across Marketing, Sales, Product, and the broader organization
Key Performance Indicators (KPIs) The Digital Marketing Director should be measured against a balanced set of revenue, pipeline, efficiency, and strategic growth metrics. Representative KPIs include:
Marketing‑sourced revenue and pipeline contribution
Cost per lead (CPL) and customer acquisition cost (CAC)
Return on ad spend (ROAS)
Website conversion rates (lead generation and ecommerce)
Ecommerce revenue and average order value (AOV) where applicable
Marketing attribution accuracy and reporting adoption
Budget management and marketing spend ROICross‑functional alignment and stakeholder satisfaction
Successful integration and commercialization of acquired businesses
Candidate Profile Experience & Qualifications
5‑8 years of progressive digital marketing experience, with at least 3–5 years in a senior or director‑level role
Track record of success in a PE‑backed, high‑growth, or founder‑led B2B environment strongly preferred
Demonstrated ability to deliver measurable revenue growth through integrated digital channels
Hands‑on expertise managing lead generation websites and ecommerce platforms (WordPress experience a strong plus)
Deep proficiency with CRM and marketing automation platforms (Salesforce/Pardot, HubSpot, Marketo, or equivalent)
Advanced expertise in PPC, SEO, CRO, and web analytics (Google Analytics, Tag Manager, Looker Studio, etc.)
Experience owning and optimizing six‑ or seven‑figure marketing budgets with clear ROI accountability
Proven experience building, managing, and developing high‑performing marketing teams of 3–5+ professionals
Preferred Background
Experience in cybersecurity, compliance, data privacy, or regulated B2B industries
Track record of marketing integration in a post‑acquisition or roll‑up environment
Familiarity with AI‑powered marketing tools (predictive analytics, generative AI, intelligent automation)
Experience with advanced attribution tools and multi‑touch analytics platforms
Comfort balancing risk management and commercial targets in a compliance‑sensitive context
Leadership & Behavioral Competencies Bloom expects senior marketing leaders across its portfolio to demonstrate the following competencies:
Strategic Execution:
Balances long‑term vision with a bias toward action and measurable outcomes
Data‑Driven Decision Making:
Analytically rigorous; translates complex data into clear, actionable business insights
Stakeholder Management:
Builds trust and alignment across Marketing, Sales, Product, IT, and Executive teams
Commercial Orientation:
Instinctive focus on ROI, unit economics, and scalable growth
PE Readiness:
Comfortable with the pace, rigor, and accountability expectations of a PE‑backed environment
People Leadership:
Inspires teams, develops talent, drives accountability, and builds a culture of continuous improvement
This is a remote job.
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Role Purpose The Digital Marketing Manager is responsible for driving measurable revenue growth across all digital channels. This role owns the full performance marketing ecosystem—spanning lead generation for services businesses and transactional ecommerce where applicable—ensuring all digital activity is optimized to deliver against ambitious commercial targets.
This leader combines strategic vision with hands‑on execution oversight, leveraging data, technology, and AI to maximize ROI across organic, paid, and partner channels. The ideal profile is someone who thrives in a fast‑paced, PE‑backed environment and brings a builder’s mentality to scaling marketing operations through a period of transformation and growth.
Revenue Drivers This role directly supports several core company revenue drivers.
Revenue Acceleration:
Driving marketing-sourced pipeline and bookings through digital channel optimization
Operational Efficiency:
Reducing CAC, improving ROAS, and maximizing marketing spend ROI through data-driven decision-making
Scalable Infrastructure:
Building martech stacks and processes that scale across organic growth and M&A integration
Data & Customer Intelligence:
Building attribution frameworks and analytics capabilities that sharpen ICP targeting and inform go-to-market strategy
Post‑Acquisition Integration:
Leading marketing integration and commercialization of acquired businesses
Key Responsibilities Website & Lead Generation
Own the strategy, technical development, and optimization of the company’s web presence as the primary lead generation engine
Drive conversion rate optimization (CRO) across all user journeys to maximize marketing‑qualified lead volume
Partner with Sales and Product teams to align messaging with high‑value service offerings and ICP targeting
Implement and optimize landing page strategies to support campaigns and vertical‑specific targeting
Ensure SEO best practices are embedded into site architecture and content from the ground up
Ecommerce Growth & Optimization
Lead the strategy and performance of ecommerce platforms to drive direct transactional revenue where applicable
Optimize product journeys, checkout flows, and pricing/promotion strategies to maximize AOV and conversion
Collaborate with Product teams to improve UX/UI based on behavioral data and testing insights
Develop and execute testing roadmaps (A/B, multivariate) to continuously improve performance
PPC, Paid Media & SEO
Own the paid media strategy (search, display, remarketing, paid social) with agency support where appropriate
Control and optimize budget allocation to achieve target CAC, ROAS, and revenue goals
Lead SEO strategy across technical, on‑page, and off‑page optimization
Build scalable acquisition strategies aligned to both short‑term pipeline generation and long‑term organic growth
Continuously evaluate channel performance and reallocate spend based on ROI analysis
Third‑Party Lead Aggregators & Partnerships
Manage relationships with third‑party lead generation platforms and aggregators
Negotiate commercial terms and optimize cost‑per‑lead performance across all partners
Monitor lead quality and conversion through the full sales funnel
Integrate partner leads effectively into CRM and nurturing workflows
Marketing Technology & CRM
Own the marketing technology ecosystem, including the core CRM/marketing automation platform (e.g., Salesforce/Pardot, HubSpot) and CMS
Ensure seamless integration and data flow between Marketing, Sales, and Product teams
Lead the marketing automation strategy—including lead scoring, nurturing, and lifecycle management
Identify and implement AI‑driven solutions (e.g., predictive scoring, personalization, intelligent automation)
Data, Analytics & Reporting
Develop and maintain a robust reporting framework from campaign‑level dashboards to executive‑level insights
Deliver clear, actionable analysis on performance, ROI, and pipeline contribution
Own attribution modeling across multi‑touch customer journeys
Establish KPIs aligned with revenue, pipeline, and marketing efficiency metrics
Agency & Vendor Management
Manage relationships with external agencies (PPC, SEO, CRO, web development, etc.)
Set clear objectives, KPIs, and performance expectations for all vendor partners
Evaluate agency performance rigorously and ensure strong return on investment
Identify opportunities to build in‑house capabilities where strategically advantageous
Team Leadership & Development
Lead, mentor, and develop a team of digital marketing professionals, fostering a high‑performance, accountable culture
Establish clear goals, KPIs, and professional development plans aligned to business objectives
Promote cross‑functional collaboration across Marketing, Sales, Product, and the broader organization
Key Performance Indicators (KPIs) The Digital Marketing Director should be measured against a balanced set of revenue, pipeline, efficiency, and strategic growth metrics. Representative KPIs include:
Marketing‑sourced revenue and pipeline contribution
Cost per lead (CPL) and customer acquisition cost (CAC)
Return on ad spend (ROAS)
Website conversion rates (lead generation and ecommerce)
Ecommerce revenue and average order value (AOV) where applicable
Marketing attribution accuracy and reporting adoption
Budget management and marketing spend ROICross‑functional alignment and stakeholder satisfaction
Successful integration and commercialization of acquired businesses
Candidate Profile Experience & Qualifications
5‑8 years of progressive digital marketing experience, with at least 3–5 years in a senior or director‑level role
Track record of success in a PE‑backed, high‑growth, or founder‑led B2B environment strongly preferred
Demonstrated ability to deliver measurable revenue growth through integrated digital channels
Hands‑on expertise managing lead generation websites and ecommerce platforms (WordPress experience a strong plus)
Deep proficiency with CRM and marketing automation platforms (Salesforce/Pardot, HubSpot, Marketo, or equivalent)
Advanced expertise in PPC, SEO, CRO, and web analytics (Google Analytics, Tag Manager, Looker Studio, etc.)
Experience owning and optimizing six‑ or seven‑figure marketing budgets with clear ROI accountability
Proven experience building, managing, and developing high‑performing marketing teams of 3–5+ professionals
Preferred Background
Experience in cybersecurity, compliance, data privacy, or regulated B2B industries
Track record of marketing integration in a post‑acquisition or roll‑up environment
Familiarity with AI‑powered marketing tools (predictive analytics, generative AI, intelligent automation)
Experience with advanced attribution tools and multi‑touch analytics platforms
Comfort balancing risk management and commercial targets in a compliance‑sensitive context
Leadership & Behavioral Competencies Bloom expects senior marketing leaders across its portfolio to demonstrate the following competencies:
Strategic Execution:
Balances long‑term vision with a bias toward action and measurable outcomes
Data‑Driven Decision Making:
Analytically rigorous; translates complex data into clear, actionable business insights
Stakeholder Management:
Builds trust and alignment across Marketing, Sales, Product, IT, and Executive teams
Commercial Orientation:
Instinctive focus on ROI, unit economics, and scalable growth
PE Readiness:
Comfortable with the pace, rigor, and accountability expectations of a PE‑backed environment
People Leadership:
Inspires teams, develops talent, drives accountability, and builds a culture of continuous improvement
This is a remote job.
#J-18808-Ljbffr