Regional Product Marketing Manager - Automotive MCU – (IC role )
Renesas Electronics Corporation, Lincoln, NE, United States
Job Description
We are looking for a highly skilled and motivated Automotive MCU Regional Marketing Staff Engineer to join our team and drive our market presence in the rapidly evolving automotive industry in China.
Key Responsibilities
Develop and implement marketing strategies for automotive MCU products in China, aligning with business objectives
Define product positioning and compelling messaging for target segments and customers
Drive Automotive MCU DIN and business growth targets achievement in China region
Build strong relationships with key customers and partners
Collaborate with engineering, sales, and product teams for effective marketing and successful product promotions
Provide sales teams with the necessary marketing tools and support to enhance their efforts and meet sales targets
Conduct competitor research, customer insights and market analysis to identify growth opportunities and market trends
Localized automotive MCU ecosystem development
Represent the company at industry events and conferences
Qualifications
In-depth knowledge of automotive MCU technologies, architectures, and applications, with a proven track record of successful marketing experience in this domain
Comprehensive understanding of China automotive markets (xEV, E/E architecture, ADAS, and Vehicle Control), including market trends, customer needs, and regulatory requirements
Strong connections with Chinese key OEMs and Tiers
Demonstrated ability to develop and execute effective marketing strategies that align with China automotive business objectives and drive market share growth
Strong collaboration skills to work closely with sales, FAE and product line to translate technical capabilities into compelling marketing messages
Proven experience in positioning and differentiating automotive MCU products, understanding customer pain points, and communicating unique value propositions
Familiar with ecosystem development/building, with experience in ecosystem partner cooperation and management
Excellent communication and presentation abilities to effectively convey technical information to both technical and non-technical stakeholders
A results-oriented mindset with a focus on achieving measurable marketing goals and objectives
Requirements Bachelor’s degree or above in engineering or related fields and 7+ years of related professional experience.
Benefits
Launch and advance your career
in technical and business roles across four Product Groups and various corporate functions. You will have the opportunities to explore our hardware and software capabilities and try new things.
Make a real impact
by developing innovative products and solutions to meet our global customers' evolving needs and help make people’s lives easier, safe and secure.
Maximize your performance and wellbeing
in our flexible and inclusive work environment. Our people-first culture and global support system, including the remote work option and Employee Resource Groups, will help you excel from the first day.
Equal Opportunity Statement Renesas Electronics is an equal opportunity and affirmative action employer, committed to supporting diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status or any other basis protected by law.
For more information, please read our Diversity & Inclusion Statement.
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Key Responsibilities
Develop and implement marketing strategies for automotive MCU products in China, aligning with business objectives
Define product positioning and compelling messaging for target segments and customers
Drive Automotive MCU DIN and business growth targets achievement in China region
Build strong relationships with key customers and partners
Collaborate with engineering, sales, and product teams for effective marketing and successful product promotions
Provide sales teams with the necessary marketing tools and support to enhance their efforts and meet sales targets
Conduct competitor research, customer insights and market analysis to identify growth opportunities and market trends
Localized automotive MCU ecosystem development
Represent the company at industry events and conferences
Qualifications
In-depth knowledge of automotive MCU technologies, architectures, and applications, with a proven track record of successful marketing experience in this domain
Comprehensive understanding of China automotive markets (xEV, E/E architecture, ADAS, and Vehicle Control), including market trends, customer needs, and regulatory requirements
Strong connections with Chinese key OEMs and Tiers
Demonstrated ability to develop and execute effective marketing strategies that align with China automotive business objectives and drive market share growth
Strong collaboration skills to work closely with sales, FAE and product line to translate technical capabilities into compelling marketing messages
Proven experience in positioning and differentiating automotive MCU products, understanding customer pain points, and communicating unique value propositions
Familiar with ecosystem development/building, with experience in ecosystem partner cooperation and management
Excellent communication and presentation abilities to effectively convey technical information to both technical and non-technical stakeholders
A results-oriented mindset with a focus on achieving measurable marketing goals and objectives
Requirements Bachelor’s degree or above in engineering or related fields and 7+ years of related professional experience.
Benefits
Launch and advance your career
in technical and business roles across four Product Groups and various corporate functions. You will have the opportunities to explore our hardware and software capabilities and try new things.
Make a real impact
by developing innovative products and solutions to meet our global customers' evolving needs and help make people’s lives easier, safe and secure.
Maximize your performance and wellbeing
in our flexible and inclusive work environment. Our people-first culture and global support system, including the remote work option and Employee Resource Groups, will help you excel from the first day.
Equal Opportunity Statement Renesas Electronics is an equal opportunity and affirmative action employer, committed to supporting diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status or any other basis protected by law.
For more information, please read our Diversity & Inclusion Statement.
#J-18808-Ljbffr