Manager, Public Relations Job at Planet Fitness in Boston
Planet Fitness, Boston, MA, United States
Overview
Planet Fitness, founded in 1992 in Dover, NH, is one of the largest and fastest-growing franchisors and operators of fitness centers with over 2,700+ stores across 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia, and Spain. Our mission is to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment. We value integrity, transparency, passion, respect, and excellence, and we aim to create an inclusive culture that supports professional growth and meaningful connections. Joining the PF family means being part of a company that cares about bettering the health and wellbeing of our communities through a supportive workforce, celebrations, team-building activities, corporate events, and our Judgement Free Generation® philanthropic initiative. For the past 30 years, we’ve helped millions of people on their fitness journeys and continue to grow. Position
The Manager, Public Relations
is responsible for managing external public relations strategies and initiatives to position Planet Fitness as a leader in health and wellness while supporting the Company’s reputation. The Manager, Public Relations partners with the Sr. Director, Communications to elevate Planet Fitness’ brand awareness through public relations initiatives, brand storytelling, media relations, and crisis support. This role follows a hybrid schedule and requires regular in-person work at our Boston, MA or Hampton, NH office. Our hybrid model is M/T/W in office and TH/F are optional work-from-home. Candidates must reside within commuting distance of one of these locations. Fully remote work is not available for this role. Responsibilities
Oversees and drives the development and execution of national and local PR strategies to build brand awareness, drive consideration and support key business objectives Collaborates on executive visibility strategies, positioning c-suite executives as thought leaders in the fitness and wellness space through media, speaking and thought leadership opportunities Serves as the primary contact for the national PR agency and manages 15+ local PR agencies to execute key brand initiatives and PR programming Partners cross-functionally with marketing, social, operations and franchisee teams to amplify PR moments across owned and earned channels Leads PR support for key brand moments, campaigns, and events (e.g., High School Summer Pass, New Year’s Eve), ensuring strong media engagement and coverage Develops and leads strong relationships with national and local media outlets, handling media requests, coordinating press interviews, developing media materials and securing high-impact media coverage, ensuring Planet Fitness is included in relevant news stories and industry trend stories Leads the development, writing, editing, and reviewing of external communications including press releases, media pitches, bylines/articles, briefing documents, award submissions and more Ensures that all materials are communicated clearly from a unified voice and positively positions the Planet Fitness brand Leads crisis communication plans to mitigate risks and protect the brand’s reputation Works cross functionally with legal, operations, and leadership to craft crisis response messaging and provides counsel to franchisees Monitors news cycles, social media and industry trends to anticipate and address potential PR challenges Owns PR measurement and reporting, tracking press coverage, analyzing PR performance metrics and providing thought leadership for ongoing improvement Oversees PR budget, agency performance and invoicing Qualifications
Bachelor’s degree in Public Relations, Communications, or a related field 5+ years of experience in Public Relations/Marketing Proven experience developing and executing PR strategies that drive brand awareness and business impact Strong media relations experience with a demonstrated track record of securing high-impact, meaningful coverage Experience developing executive communication strategies and partnering closely with C-suite leadership Experience managing external PR agencies and coordinating efforts across multiple markets; franchise experience preferred Experience in crisis communications and issues management, with the ability to navigate complex, high-stakes situations Excellent writing, editing, and storytelling skills, with the ability to tailor messaging for diverse audiences and channels Strong analytical mindset with experience measuring PR performance and translating insights into actionable recommendations Extremely efficient and organized with an exceptional ability to establish priorities and objectives Excellent presentation and communication skills along with the ability to communicate effectively across all levels of the organization Able to establish and maintain effective, collaborative work relationships with diverse individuals, internally and externally Creative, progressive, thought leadership with the ability to influence at all levels of the organization Excellent leadership skills including the ability to build teams, motivate, guide, and mentor Dedicated learner with a natural curiosity for consistent growth Exhibits comfort, ease, and flexibility working in an extremely fast-paced ever-changing, deadline-driven environment Cooperative team player with an upbeat, positive, “can-do” attitude Perks
Planet Fitness offers a comprehensive benefits package to eligible employees, including core medical, dental, vision, life and disability coverage, with additional options. Eligible employees also receive a generous time-off program (including volunteer time), childcare reimbursement, paid parental leave, pet care reimbursement, tuition reimbursement, free Black Card membership, learning and development programs, and engagement activities. It also includes a 401(k) plan with safe harbor employer matching and an employee stock purchase plan, and eligibility to participate in an annual corporate bonus program based on company financial and personal performance. The salary for NH-based and MA-based employees hired into this role will be aligned with the range below. This is a good faith estimate; base salary depends on experience and internal equity. Annual Base Salary Range: $115,000-$135,000 Note to Applicants:
We have been made aware of an increasing number of hiring fraud schemes across numerous platforms. Planet Fitness never requires advance payments of any kind for equipment or anything else at the start of employment. Any request for payment information during the application process is part of a fraud scheme. Do not provide sensitive personal information (SSN, DOB, driver’s license number) as part of the initial application process.
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Planet Fitness, founded in 1992 in Dover, NH, is one of the largest and fastest-growing franchisors and operators of fitness centers with over 2,700+ stores across 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia, and Spain. Our mission is to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment. We value integrity, transparency, passion, respect, and excellence, and we aim to create an inclusive culture that supports professional growth and meaningful connections. Joining the PF family means being part of a company that cares about bettering the health and wellbeing of our communities through a supportive workforce, celebrations, team-building activities, corporate events, and our Judgement Free Generation® philanthropic initiative. For the past 30 years, we’ve helped millions of people on their fitness journeys and continue to grow. Position
The Manager, Public Relations
is responsible for managing external public relations strategies and initiatives to position Planet Fitness as a leader in health and wellness while supporting the Company’s reputation. The Manager, Public Relations partners with the Sr. Director, Communications to elevate Planet Fitness’ brand awareness through public relations initiatives, brand storytelling, media relations, and crisis support. This role follows a hybrid schedule and requires regular in-person work at our Boston, MA or Hampton, NH office. Our hybrid model is M/T/W in office and TH/F are optional work-from-home. Candidates must reside within commuting distance of one of these locations. Fully remote work is not available for this role. Responsibilities
Oversees and drives the development and execution of national and local PR strategies to build brand awareness, drive consideration and support key business objectives Collaborates on executive visibility strategies, positioning c-suite executives as thought leaders in the fitness and wellness space through media, speaking and thought leadership opportunities Serves as the primary contact for the national PR agency and manages 15+ local PR agencies to execute key brand initiatives and PR programming Partners cross-functionally with marketing, social, operations and franchisee teams to amplify PR moments across owned and earned channels Leads PR support for key brand moments, campaigns, and events (e.g., High School Summer Pass, New Year’s Eve), ensuring strong media engagement and coverage Develops and leads strong relationships with national and local media outlets, handling media requests, coordinating press interviews, developing media materials and securing high-impact media coverage, ensuring Planet Fitness is included in relevant news stories and industry trend stories Leads the development, writing, editing, and reviewing of external communications including press releases, media pitches, bylines/articles, briefing documents, award submissions and more Ensures that all materials are communicated clearly from a unified voice and positively positions the Planet Fitness brand Leads crisis communication plans to mitigate risks and protect the brand’s reputation Works cross functionally with legal, operations, and leadership to craft crisis response messaging and provides counsel to franchisees Monitors news cycles, social media and industry trends to anticipate and address potential PR challenges Owns PR measurement and reporting, tracking press coverage, analyzing PR performance metrics and providing thought leadership for ongoing improvement Oversees PR budget, agency performance and invoicing Qualifications
Bachelor’s degree in Public Relations, Communications, or a related field 5+ years of experience in Public Relations/Marketing Proven experience developing and executing PR strategies that drive brand awareness and business impact Strong media relations experience with a demonstrated track record of securing high-impact, meaningful coverage Experience developing executive communication strategies and partnering closely with C-suite leadership Experience managing external PR agencies and coordinating efforts across multiple markets; franchise experience preferred Experience in crisis communications and issues management, with the ability to navigate complex, high-stakes situations Excellent writing, editing, and storytelling skills, with the ability to tailor messaging for diverse audiences and channels Strong analytical mindset with experience measuring PR performance and translating insights into actionable recommendations Extremely efficient and organized with an exceptional ability to establish priorities and objectives Excellent presentation and communication skills along with the ability to communicate effectively across all levels of the organization Able to establish and maintain effective, collaborative work relationships with diverse individuals, internally and externally Creative, progressive, thought leadership with the ability to influence at all levels of the organization Excellent leadership skills including the ability to build teams, motivate, guide, and mentor Dedicated learner with a natural curiosity for consistent growth Exhibits comfort, ease, and flexibility working in an extremely fast-paced ever-changing, deadline-driven environment Cooperative team player with an upbeat, positive, “can-do” attitude Perks
Planet Fitness offers a comprehensive benefits package to eligible employees, including core medical, dental, vision, life and disability coverage, with additional options. Eligible employees also receive a generous time-off program (including volunteer time), childcare reimbursement, paid parental leave, pet care reimbursement, tuition reimbursement, free Black Card membership, learning and development programs, and engagement activities. It also includes a 401(k) plan with safe harbor employer matching and an employee stock purchase plan, and eligibility to participate in an annual corporate bonus program based on company financial and personal performance. The salary for NH-based and MA-based employees hired into this role will be aligned with the range below. This is a good faith estimate; base salary depends on experience and internal equity. Annual Base Salary Range: $115,000-$135,000 Note to Applicants:
We have been made aware of an increasing number of hiring fraud schemes across numerous platforms. Planet Fitness never requires advance payments of any kind for equipment or anything else at the start of employment. Any request for payment information during the application process is part of a fraud scheme. Do not provide sensitive personal information (SSN, DOB, driver’s license number) as part of the initial application process.
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