Retention Marketing Specialist (Klaviyo)

Retention Marketing Specialist At Balanced Body, we believe in the power of movement. Job Type Full-time Role Overview We are looking for a Retention Marketing Specialist who is a true master of the Klaviyo ecosystem. You are not just sending emails; you are a "Retention Architect" who uses data, segmentation, and consumer psychology. Key Responsibilities Architect the Klaviyo ecosystem: build, audit, and optimize automated lifecycle flows. Create compelling, human copy for direct response messages. Lead SMS strategy: own our SMS channel for high‑urgency and VIP engagement. Drive data‑driven optimization: own revenue attribution, cohort analysis, and list hygiene for >250k subscribers. Maintain an A/B testing roadmap, testing psychological triggers, send frequency, and deep segmentation logic. Qualifications 5–8+ years of dedicated experience in email marketing, retention, or lifecycle marketing. Mastery of Klaviyo (9-10/10), including SKU‑level triggers and predictive analytics. Direct response mindset for copy without relying solely on discounts. Comfortable with Shopify integrations and using GA4/Shopify Analytics. Based in Sacramento; able to work in the office at least one day per week. Technical Stack Primary engines: Klaviyo & Shopify. Channels: Email & SMS (Attentive/Postscript experience a plus). Analytics: GA4, Looker Studio, or SQL. Project management: Wrike or similar tools. Company & Benefits Balanced Body is the world’s largest designer and manufacturer of Pilates equipment. If you want to work with a company committed to changing lives, we look forward to hearing from you. We offer competitive compensation and excellent benefits: Medical, Dental, Vision 401(k) plan Life and long‑term disability insurance Paid time off and holidays Salary: $75,000–$90,000 per year. Balanced Body is an equal opportunity employer dedicated to workforce diversity. #J-18808-Ljbffr