Demand Generation Lead Office: London | New York

About the role About Auquan Auquan builds AI agents that complete complex finance workflows end-to-end, from deal screening and credit memos to sustainability assessments and LP reporting. We don't help teams do manual work faster. We eliminate it by delivering finished, investment-ready reports in hours instead of days. 40% of the world’s top 50 financial institutions use Auquan, and we were named a Gartner Cool Vendor in Agentic AI for Banking and Investment Services. We're a Series A company defining a new category: agentic AI for institutional finance. The next 12 months are about turning proven product-market fit into a scalable pipeline, and this role is central to making that happen. The Opportunity We're hiring a Demand Generation Lead to build and run the campaigns that put Auquan in front of the right buyers at the right time. Our buyers are senior leaders at the world's largest financial institutions: investment committees, GPs, heads of credit, sustainability, investor relations, and risk. You need to know how to reach a small, elite audience with precision, not volume. The budget is real but disciplined. You'll run lean experiments, prove ROI, and scale what works. You'll report to the Head of Marketing and work alongside a team focused on product marketing, brand, content, thought leadership, and analyst relations. If you've built demand engines for technical products sold to non-technical executives, and you're energized by the challenge of marketing something in a category being created, this is for you. What You'll Own Campaign strategy and execution across LinkedIn, ABM, email, and paid channels, including targeting, budget allocation, and ongoing optimization. Nurture infrastructure: marketing automation, lead scoring, lifecycle stage management, lead handoff workflows in HubSpot, and email newsletter operations. Pre- and post-event demand generation: activating attendee lists, running engagement campaigns, and measuring pipeline impact. Landing pages, conversion paths, and website optimization in service of campaign performance. Campaign analytics, attribution, and reporting dashboards that give the team real-time visibility into what's driving pipeline. You'll have a voice in shaping the marketing tech stack as we build out the function. Close collaboration with Sales on lead qualification, follow-up workflows, and feedback loops that sharpen targeting over time. Partner with Finance on pipeline forecasting inputs and reporting consistency. What We're Looking For Must-haves 5-8+ years of B2B or B2E demand generation experience with direct ownership of pipeline targets and campaign performance. Proven track record running highly targeted campaigns against small, niche audiences of senior executives using ABM principles, not broad spray-and-pray mid‑market plays. Experience marketing highly technical products to non‑technical buyers. You can bridge the gap between what the product does and why the right people should care. Hands‑on proficiency with HubSpot (or comparable marketing automation platform), including campaign execution, automation workflows, lead scoring, and reporting. Strong analytical instincts. You think in terms of conversion rates, CAC, pipeline velocity, and channel ROI. You'll be measured on qualified pipeline, not vanity metrics. Automation‑first mindset. You look for ways to systematize and scale what works. Comfortable building from scratch. There's no playbook waiting for you. Nice‑to‑haves Experience marketing to institutional finance audiences (investment banks, asset managers, private equity/credit, insurance). Background at an AI or agentic AI company, or experience marketing AI/automation products during a period of rapid category evolution. Experience supporting sales teams through event‑driven pipeline campaigns. Familiarity with website optimization and conversion rate experimentation. Experience building automation workflows that support outbound sales teams. What We Offer This is a London or New York‑based, hybrid role. We work together in the office 3 anchor days per week, with flexibility. You should be comfortable collaborating across time zones (US, UK, India). We offer a competitive package designed to support you both inside and outside of work: Base Salary: £90,000‑£120,000 for London and $150,000‑$180,000 for New York. The agreed upon salary within the range will depend on years of experience, education, skill set, and other external factors. Performance Bonus: 10‑25% bonus target Equity: Meaningful stock options so you share in our growth Time Off: Flexible PTO Compensation range New York: $150,000 - $180,000 gross annually* Other locations: Compensation will be discussed during the interview process *Final compensation will be determined based on the candidate's qualifications, skills, and previous experience #J-18808-Ljbffr