Experience Design (XD) Principal, Content Design – Bank of America Experience De

At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day. Job Description This role is responsible for leading enterprise‑level craft of multi‑disciplinary Experience Design (XD) delivery, processes and functions for end‑to‑end digital experiences. The Principal Experience Designer will define experience strategy across stakeholders, execute at an executive level, and develop digital experience solutions across the enterprise. They will own AI‑first content, research, design, data analytics and product development, influencing investment, strategy and alignment at the highest executive levels. Responsibilities Lead and evolve AI‑powered experience platforms and ecosystems, not just individual features, spanning agent frameworks, orchestration layers, governance tooling, and experimentation systems. Design and govern semantic systems including taxonomies, ontologies, embeddings, retrieval strategies, evaluation signals, and feedback loops that enable scalable, high‑trust AI experiences. Specify agentic behaviors, manage taxonomy, enforce brand voice and compliance as key part of building, measuring and testing the loops that keep experiences safe, scalable, and high quality. Lead exploration, prototyping, and validation of new AI interaction models, agent patterns, and multimodal experiences, translating into production‑grade capabilities. Serve as a craft expert, ambassador, and role model, influencing across design, product, engineering, data science, legal, and compliance; setting standards and direction without direct people management. Deliver the taxonomy and semantic foundations that enable scalable, high quality AI conversations across domains and platforms. Set the bar on strategic thought leadership, by driving deep, model‑aware content design to tune, evaluate, and evolve AI system behavior across prompts, retrieval, and orchestration layers. Actively participate in design critiques, mentor other designers, and manage multiple complex projects across web, mobile web, and native apps (iOS and Android), utilizing user research and insights to refine and enhance the customer journey. Act as a senior problem‑solver for the organization’s most ambiguous and high‑impact AI initiatives, bringing clarity, structure, and forward progress where none exists. Serve as a strategic thought partner to executives, influencing AI investment decisions, platform direction, and risk posture across the enterprise. Reframe and redefine problems into world‑class enterprise software solutions, deliverables or reporting within time, scope, and budget by establishing, championing and inventing XD frameworks and practices. Establish how the enterprise understands and solves experience problems throughout the end‑to‑end product‑development lifecycle. Influence at the executive level and shape enterprise priorities with teammates, partners and stakeholders. Operate autonomously, independently and pro‑actively to guide teams and the enterprise through strategy, ambiguity and transformation. Required Qualifications 10+ years of design experience in a role demonstrating mastery in multidisciplinary content design, with a portfolio showcasing your proven expertise. Demonstrated leadership delivering complex, AI‑enabled platforms or products at enterprise scale, including systems used by millions of users or across multiple business units. Hands‑on experience designing, launching, and governing AI agents or assistants in production, including orchestration logic, tool use, retrieval strategies, evaluation, and human‑in‑the‑loop models. Deep experience designing intelligent systems across content, UX, product, and data: including search, discovery, recommendations, agents, or decision‑support tools. Demonstrated success in designing content that progressively enhances or degrades gracefully across model swaps and upgrades. Proven ability to define success metrics, run experiments, and use qualitative and quantitative signals to improve AI system behavior over time. Proficiency in working with content systems, developing and adhering to brand, voice and tone guidelines while leveraging quantitative and qualitative data to inform and inspire. Builds and mentors an AI‑first content design practice through standards, coaching, and hands‑on leadership without direct people management. Ensures AI content systems meet enterprise standards for quality, safety, compliance, and responsible use. Exemplifies leadership in problem‑solving with a strong work ethic, showcasing reliability in issue resolution and time management with a focus on results. Expert level in tools such as Figma, Copilot, and Content Management Systems. Recognized as a thought partner by engineering and data science peers. Adapts swiftly and positively to change, embodying curiosity, resilience, and flexibility. Desired Qualifications Financial or similar industry experience preferred. Bachelor’s degree with corresponding product design experience. Deep knowledge of collaboration and production tools such as MCP (Model Context Protocol), JIRA and Confluence. Skills Adaptability Critical Thinking Presentation Skills Stakeholder Management User Experience Design Collaboration Decision Making Product Design and Development Project Management Research Agile Practices Problem Solving Process Management Usability Testing Written Communications Shift: 1st shift (United States of America) Hours Per Week: 40 Minimum Education Requirement: High School Diploma / GED / Secondary School or equivalent Internal employees who are currently working from home are still eligible to apply. However, if selected for the role, you may be required to work onsite in accordance with the workplace excellence policy. Bank of America and its affiliates consider for employment and hire qualified candidates without regard to race, religious creed, religion, color, sex, sexual orientation, genetic information, gender, gender identity, gender expression, age, national origin, ancestry, citizenship, protected veteran or disability status or any factor prohibited by law, and as such affirm policy and practice to support and promote the concept of equal employment opportunity, in accordance with all applicable federal, state, provincial and municipal laws. The company also prohibits discrimination on other bases such as medical condition, marital status or any other factor that is irrelevant to the performance of our teammates. #J-18808-Ljbffr