Founding Growth Lead

Founding Growth Lead Hexa - San Francisco, CA (Remote) Full-time Posted 23 hours ago Job Description Waniwani is building the AI distribution infrastructure for quote‑based services. They help companies sell directly inside LLMs, where buying decisions are increasingly happening, by setting up, maintaining, and optimizing their AI sales agents. Why This Role Exists This role exists to turn a moment into a movement. The candidate will own the entire marketing function: brand, content, SEO/AEO, social, events, and category narrative. What You’ll Actually Do Own SEO and AEO. Build a content architecture that ranks, gets cited, and drives organic pipeline. Define GEO (Generative Engine Optimization) strategy from scratch. Create the content engine. Write, commission, and ship content that educates the market: blog posts, reports, social threads, video, newsletters. Set the editorial calendar and own the output. Propulse the brand. Craft the messaging, visual identity, and tone of voice that positions Waniwani as the reference in AI distribution. Define the category. Help name, frame, and own the "AI distribution" category. Leverage social and community. Grow presence on LinkedIn, X, Reddit, HN, and relevant industry channels. Build a following. Execute creative campaigns. Plan and execute product launches, PR pushes, partnership announcements, and event activations. Measure what matters. Track content performance, brand awareness, organic traffic, and pipeline attribution. This Role Is for You If You're a marketer who can write compelling, clear, sharp content. You're passionate about B2B marketing. You understand how SEO works and where it's going with AI. You have a feel for brand. You're 2-5 years into your career, ideally with experience in B2B SaaS, fintech, or a high‑growth startup. Native or bilingual English required. Pluses Have generated meaningful revenue online or offline Experience with SEO strategy and content‑driven growth Built or grown a social following (personal or company) Background in B2B marketing, fintech, or insurtech Familiarity with design tools (Figma, Canva) and CMS platforms Experience with PR, events, or influencer partnerships Comfort with Agentic flow for content production Why Waniwani Ruthless execution: Learn to execute surrounded by relentless doers. Category creation: Contribute to defining a category. Global: Sell global from day 0 with offices in Paris, San Francisco, New York. Real equity: Meaningful ownership at the earliest stage. Best prep for founding: Best battle field to train on if you want to start your own VC backed venture. #J-18808-Ljbffr