Senior Marketing + Communications Strategist

Senior Marketing + Communications Strategist TITLE: SENIOR MARKETING + COMMUNICATIONS STRATEGIST LOCATION: Hybrid (Indianapolis/Carmel-based) PURPOSE: To lead integrated marketing and communications strategies that elevate client visibility, strengthen brand reputation, and deliver measurable business results for PMG and its clients MANAGERS: CEO, VP of Operations, Director of Client Success, Director of Marketing + Director of Strategic Communications SCOPE : Strategic Marketing Campaign Development + Execution, Media + Influencer Outreach, Brand Messaging, Data + AI-Driven Insights, Cross-Functional Collaboration, Measurable Growth Outcomes for PMG Clients ACCOUNTABILITIES: Marketing + Communications Strategy Development, Campaign Oversight, Client Relationship Leadership, Data-Driven Optimization, Internal Brand Stewardship, Cross-Functional Team Collaboration KEY PERFORMANCE INDICATORS: Client Satisfaction + Retention, Campaign ROI, Media Coverage + Engagement Metrics, Strategic Alignment with Client Goals, Timeliness of Deliverables, Team Collaboration + Utilization Rate ABOUT PENCE MEDIA GROUP Pence Media Group (PMG) is a full-service public relations, media and marketing consultancy founded by Nicole Pence Becker in 2017. PMG serves clients in the public, private and nonprofit sectors. As a certified Women’s Business Enterprise (WBE), Pence Media Group has grown to become a dynamic, award-winning team, collaborating to help clients affirm their brand identity, craft key messages, and deliver them to targeted audiences with an operating mantra of, “consider it done”. PMG is made up of professionals who are experts in strategic communications, public relations, brand development, and grassroots + influencer marketing. In 2024, PMG was honored with several awards, including a MUSE Creative Gold Award for Best Small Agency of the Year. POSITION OVERVIEW Pence Media Group (PMG) is seeking a Senior Marketing + Communications Strategist to drive integrated campaigns that elevate client visibility, strengthen reputation, and deliver measurable results across private, public, and nonprofit sectors. This hybrid role blends high-level marketing and PR strategy with hands‑on campaign execution—making it ideal for a strategist who thrives in a fast-paced, client-facing environment. You’ll play a key role in shaping narratives, leading multi-channel marketing initiatives, securing earned media, and ensuring campaigns are strategically aligned with client goals. This role will work closely with the Director of Marketing Services + Strategic Communications to guide client strategies and oversee implementation. We’re looking for someone with sharp marketing instincts and the ability to translate complex ideas into clear, compelling campaigns that resonate across platforms. A passion for storytelling, confidence in client leadership, and a results-driven mindset are essential. This is a full‑time, hybrid position, with the expectation that you will contribute 40 hours per week, with in-person meetings in the Indianapolis area or at our headquarters in Carmel. YOUR IMPACT ZONE Purpose: Strengthen client visibility + reputation through strategic communications Accountabilities: marketing campaign planning, development, analytics + client relationship management Success Metrics: Client retention, deliverable quality, strategic clarity, visual consistency, project timeliness, and team collaboration QUALIFICATIONS Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, Business, or related field (Master’s a plus) 10+ years of progressive experience in marketing, public relations, or integrated communications—preferably in an agency or consulting environment Proven track record of leading integrated marketing + PR campaigns from strategy through execution, delivering measurable results in brand visibility, engagement, and ROI Expertise in marketing strategy development, including campaign planning, audience segmentation, messaging frameworks, and KPI measurement Strong thought leadership and writing skills, with the ability to craft compelling narratives, media pitches, op‑eds, press releases, and campaign copy Advanced ability to translate analytics into actionable insights, using tools like Google Analytics, social platform insights, and AI-powered reporting dashboards Proven ability to leverage AI in marketing and PR, including: AI-driven content ideation + drafting (e.g., ChatGPT) AI-powered social listening, trend forecasting, and sentiment analysis Workflow automation and campaign optimization using AI/automation platforms Ethical and compliant application of AI in brand communications Proficiency in digital marketing channels (social media, influencer, email, SEO/SEM, paid campaigns) with the ability to integrate AI-driven personalization and testing into strategies Skilled at client leadership and stakeholder management—confident presenting strategy and results to executives, including AI-driven insights and forecasts Strong organizational skills with the ability to manage multiple accounts, lead cross-functional teams, and deliver high-quality work under deadlines A strategic, forward-looking mindset with the ability to anticipate industry shifts, adopt new technologies, and position PMG and its clients as innovators ROLES + RESPONSIBILITIES STRATEGIC MARKETING STRATEGY, DEVELOPMENT + EXECUTION Develop, execute + lead integrated marketing and PR campaigns that align with client objectives and business goals Contribute to marketing planning sessions and strategic brainstorms Provide proactive strategic counsel on emerging marketing and communications trends, including the ethical use of AI Oversee implementation of integrated campaigns across earned, owned, and paid channels Deliver clear, data-backed reporting that demonstrates ROI, brand visibility, and audience engagement Collaborate with content, creative, and digital advertising teams to ensure cohesive execution Lead internal PMG marketing initiatives that strengthen brand visibility and thought leadership CLIENT ENGAGEMENT + ACCOUNT LEADERSHIP Act as senior strategic advisor and point of contact for select accounts, managing client relationships with clarity and confidence Present campaign strategies, media opportunities, and performance results directly to clients and stakeholdersAnticipate client needs, resolve issues quickly, and ensure consistent alignment between client expectations and PMG’s strategic recommendationsActively participate in virtual and in-person meetings with executive presence and strategic input TOOLS + PLATFORMS Advanced proficiency across core marketing, communications, and analytics platforms, with a strong understanding of SEO tools (e.g., SEMrush, Moz, Ahrefs), CRM systems (e.g., HubSpot, Salesforce), email automation platforms (Klaviyo, Mailchimp, HubSpot Marketing Hub), and conversion tracking frameworks. Able to translate data into actionable insight, optimize campaigns for measurable outcomes, and build systems that improve lead generation, audience segmentation, and lifecycle marketing. Familiarity with AI-powered tools (ChatGPT, Jasper, Midjourney, Brandwatch, etc.) for content ideation, audience research, competitive analysis, and performance optimization is required — with the ability to use AI as a strategic multiplier, not just a production shortcut. PROFESSIONAL DEVELOPMENT Stay ahead of emerging marketing and communications trends, with a focus on digital innovation and audience engagement WHAT WE OFFER At PMG, we don’t just offer jobs—we invest in our people. Our Total Rewards Compensation model is designed to recognize impact, reward excellence, and support the whole person—not just the employee. Here’s what full-time team members can expect: Competitive Base Salary aligned with role, experience, and performance Performance utilization pay-outs based on client impact, billable hours, and contributions Competitive PTO + Annual Company Holidays (including Christmas Eve, New Year’s Eve, and a summer holiday break) Flex Days to support community involvement, remote work, or mental reset Monthly Cell Phone + Gas/Commute Stipend Flexible Hybrid Work Model with weekly in-person collaboration in Carmel or Indianapolis, and autonomy to manage your work/life blend Professional Growth Opportunities through stretch assignments, conference access, and continuous upskilling support Creative Autonomy + Strategic Ownership in a high-performance, values-driven environment A culture built on accountability, ambition, and action—where “Consider it done” isn’t a slogan, it’s how we operate Employee philanthropy program HOW TO APPLY Serious applicants should send the following to Nicole Pence Becker at nicole@pencemediagroup.com for consideration: Resume Portfolio (PDF or link) At least three references Referrals increase your chances of interviewing at Pence Media Group by 2x #J-18808-Ljbffr