Digital Product Manager - Digital Marketing

Title: Digital Product Manager - Digital Marketing Location: Fort Worth, TX- Hybrid Duration: Direct Hire Salary: $125K - $145K Work Requirements: US Citizen, GC Holders or Authorized to Work in the U.S. Job Summary The Product Manager will drive the company's strategic initiatives, aligning product offerings with measurable client and business outcomes. By defining an actionable product strategy and building relationships with business leaders, the Product Manager will integrate product and business strategies to deliver value. To deliver value, the Product Manager will craft and present business cases for product epics, document requirements for product features, and communicate ideas through presentations and appropriate artifacts. Collaborating with functional leaders and subject matter experts, they will ensure timely, business-ready product releases. Utilizing customer understanding and proven technologies, the Product Manager will identify and implement innovative solutions that meet client needs. To measure success, the Product Manager will define and continuously monitor product and client experience metrics to ensure value capture. Supporting sales and marketing, they will ensure clear messaging and effective business-building tactics, reinforcing position as the leader in financial services for our Nation's military families and driving company growth. Duties & Responsibilities Product Vision And Strategy Define an actionable product strategy and roadmap prioritized by measurable client and business outcomes. Build and maintain relationships with company’s business leaders to align product strategy with business strategy. Collaborate with CX and UX teams to conduct qualitative and quantitative customer research to gather insight and understand personas and needs. Evaluate emerging technologies and relevant innovative propositions to identify new opportunities. Proposition Development And Delivery Write and present the business case for digital products and related opportunities. Document product feature requirements and artifacts to support the product development process. Clearly communicate compelling ideas (using presentations, wireframes, prototypes, etc.) to a wide range of stakeholders. Collaborate with System and Solution Architect/Engineering to jointly sequence the Architectural Runway that will host new business functionality. Collaborate with company’s functional leaders (e.g. Training, Adoption, Change-Management, Marketing, etc.) and subject matter experts to ensure features are released in a business-ready and timely manner. Collaborate with Agile Release Trains (ARTs) and third-parties (as applicable) to build the required features. Product Management And Measurement Utilize an evidence-based method for Product decision-making including but not limited to opportunity prioritization and client understanding. Be accountable for capturing identified value propositions in the business case and product roadmap. Be accountable and responsible for product metrics, including commercial and noncommercial goals through continuous monitoring and measurement. Be accountable for client experience and satisfaction metrics through continuous monitoring and measurement. Provide support to sales and marketing to agree on business-building tactics, activities, and targets and to ensure that value proposition and messaging are clear. Skills & Qualifications Education Bachelor's degree required (may consider experience in lieu of degree) Master's degree preferred Work Experience Product management experience, including going through a full product lifecycle (from launch to maturity) Previous experience in technical product development is desirable Related Financial Services industry experience, including an understanding of industry digital trends and technology stacks Related Marketing experience, including understanding of practices such as channel and campaigns Related technology background is desirable, particularly in the area of digital experience platforms and web and mobile technologies Agile and/or Scaled-Agile (SAFe) experience Certifications Product Management Agile and Scaled-Agile (SAFe) Platform and Technology Process Improvement Financial Services Required Knowledge, Skills and Abilities Knowledge Relevant market and industry trends, including consumer, regulatory, legal, and technology Target personas and segments, overall market landscape Familiarity with digital technologies and industry tech stacks Company strategy, brand and value proposition Best practices and emerging trends related to innovation and go-to-market Agile development methods Ideation and opportunity identification methods Skills Ability to conduct market, competitor, and customer research to gather insight, assess market opportunities, and make the case for investment Digital product strategy definition Digital product lifecycle management Ability to coordinate with digital product engineering and other functions for product development and delivery Communication, relationship-building, and influencing skills Abilities Deep curiosity about customers, technology, and industry trends Visionary and forward-thinking, able to transfer a product vision into an outcome Strategic thinking Creative and innovative Exhibits analytical, rational, and logical thinking for optimal problem-solving Empathetic to clients, advisors, and users Collaborative Detail-oriented, well organized, efficient with time management About INSPYR Solutions Technology is our focus and quality is our commitment. As a national expert in delivering flexible technology and talent solutions, we strategically align industry and technical expertise with our clients' business objectives and cultural needs. Our solutions are tailored to each client and include a wide variety of professional services, project, and talent solutions. By always striving for excellence and focusing on the human aspect of our business, we work seamlessly with our talent and clients to match the right solutions to the right opportunities. Learn more about us at inspyrsolutions.com. INSPYR Solutions provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, INSPYR Solutions complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. Information collected and processed through your application with INSPYR Solutions (including any job applications you choose to submit) is subject to INSPYR Solutions’ Privacy Policy and INSPYR Solutions’ AI and Automated Employment Decision Tool Policy: https://www.inspyrsolutions.com/policies/. By submitting an application, you are consenting to being contacted by INSPYR Solutions through phone, email, or text. #J-18808-Ljbffr