Performance Ad Specialist

We are seeking a Performance Ads Specialist for out global technology clients to drive and optimize offsite campaigns across Google Shopping and Meta. This role sits within a fast-paced advertising operations environment and focuses on owning campaign execution, improving product feed performance, and delivering conversion-driven results. You’ll work cross-functionally with Product, Engineering, and GTM teams to scale performance marketing initiatives. Key Responsibilities Manage and optimize Performance Max (PMax), Standard Shopping, and Meta campaigns to drive offsite conversions Monitor product feed health in Google Merchant Center and Meta; resolve disapprovals, pricing, and availability issues Optimize product listings (titles, descriptions) to improve competitiveness and performance Analyze KPIs (ROAS, CPA, CTR, Share of Voice) and deliver actionable insights Partner with Product, Engineering, and GTM teams to troubleshoot and scale campaigns Lead A/B testing and support innovation across retail media channels (Meta, TikTok, YouTube) Leverage first-party data and remarketing strategies (RLSAs) to improve targeting Required Qualifications 3+ years in performance marketing or advertising operations Experience with Google Shopping Ads (GMC) and Meta Ads Strong analytical and problem-solving skills Comfortable working cross-functionally in a fast-paced environment Bachelor’s degree or equivalent experience Preferred Qualifications Experience with complex product feeds or large catalogs Familiarity with feed optimization and technical troubleshooting Experience building processes or SOPs Understanding of attribution models and performance metrics