Campaign Manager, Paid Social
Digitas, Chicago, IL, United States
Campaign Manager
Publicis Media UNIT3C is a social marketing and dynamic content center of excellence, specializing in connecting brands to consumers in real-time, social environments. The Campaign Manager is responsible for planning and carrying out campaigns for an assigned client/clients. This position is both strategic and tactical in scope, requiring the Campaign Manager to independently generate strategic insights for the campaigns in their portfolio and implement campaigns with the support of Campaign Specialists. Campaign Managers train Campaign Specialists on client specific requirements, providing expertise in optimization strategies and guidance on standards related to client communication. The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization. Campaign Managers must possess a strong inner drive to contribute. Responsibilities: Plan, implement, manage, and optimize programmatic media campaigns for agency clients (e.g. auction/exchange based performance media, Facebook, Twitter, Instagram, Pinterest or LinkedIn promotions) both independently, and in support of senior members of the team while meeting or surpassing client performance expectations Demonstrate diligence, attention to detail and adherence to Optimedia guidelines throughout the full digital campaign life-cycle Maintain and organize campaign-specific materials in team's shared document repository Lead daily campaign maintenance, including internal questions regarding tracking and status of various campaigns Strategic oversight of large accounts and client relationships Develop, grow, and maintain relationships with internal teams through exceptional client service Traffic campaign tags into Demand Side Platforms (DSPs), Social API technology, or other ad technology environments Oversee the campaign QA process to ensure accurate campaign implementation, pacing and performance Formulate proposals for new client opportunities Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch Partner with Analytics team on campaign measurement reporting and insights generation Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities Work with media partners to ensure accurate platform implementation Troubleshoot issues on all pre-production and live campaigns Provide monthly auditing reports to Agency partners and actualize bill/pay systems when applicable Lead and assist in coaching, managing, and educating Campaign Managers and Campaign Specialists, helping to support campaigns Attend client meetings, as needed Participate in regular knowledge sharing sessions to ensure standard processes are used across Optimedia Qualifications: Four-year college degree Must have 2+ years of experience in bid management, campaign management/optimization, or digital media operations Client facing experience with the ability to identify risks and effectively manage through issues Understanding of traditional and interactive media planning elements Proficiency in Microsoft Office solutions Strong analytical thinking and mathematical skills Excellent communication and writing skills Strong project management skills Strong desire to contribute to a team Additional information: Our Publicis Groupe motto "Viva La Diffrence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines. Compensation Range: $50,065 - $66,360.00 annually.
Publicis Media UNIT3C is a social marketing and dynamic content center of excellence, specializing in connecting brands to consumers in real-time, social environments. The Campaign Manager is responsible for planning and carrying out campaigns for an assigned client/clients. This position is both strategic and tactical in scope, requiring the Campaign Manager to independently generate strategic insights for the campaigns in their portfolio and implement campaigns with the support of Campaign Specialists. Campaign Managers train Campaign Specialists on client specific requirements, providing expertise in optimization strategies and guidance on standards related to client communication. The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization. Campaign Managers must possess a strong inner drive to contribute. Responsibilities: Plan, implement, manage, and optimize programmatic media campaigns for agency clients (e.g. auction/exchange based performance media, Facebook, Twitter, Instagram, Pinterest or LinkedIn promotions) both independently, and in support of senior members of the team while meeting or surpassing client performance expectations Demonstrate diligence, attention to detail and adherence to Optimedia guidelines throughout the full digital campaign life-cycle Maintain and organize campaign-specific materials in team's shared document repository Lead daily campaign maintenance, including internal questions regarding tracking and status of various campaigns Strategic oversight of large accounts and client relationships Develop, grow, and maintain relationships with internal teams through exceptional client service Traffic campaign tags into Demand Side Platforms (DSPs), Social API technology, or other ad technology environments Oversee the campaign QA process to ensure accurate campaign implementation, pacing and performance Formulate proposals for new client opportunities Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch Partner with Analytics team on campaign measurement reporting and insights generation Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities Work with media partners to ensure accurate platform implementation Troubleshoot issues on all pre-production and live campaigns Provide monthly auditing reports to Agency partners and actualize bill/pay systems when applicable Lead and assist in coaching, managing, and educating Campaign Managers and Campaign Specialists, helping to support campaigns Attend client meetings, as needed Participate in regular knowledge sharing sessions to ensure standard processes are used across Optimedia Qualifications: Four-year college degree Must have 2+ years of experience in bid management, campaign management/optimization, or digital media operations Client facing experience with the ability to identify risks and effectively manage through issues Understanding of traditional and interactive media planning elements Proficiency in Microsoft Office solutions Strong analytical thinking and mathematical skills Excellent communication and writing skills Strong project management skills Strong desire to contribute to a team Additional information: Our Publicis Groupe motto "Viva La Diffrence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines. Compensation Range: $50,065 - $66,360.00 annually.