Programmatic Media Manager
Flexjet, Cleveland, OH, United States
We are seeking a highly skilled Programmatic Media Manager to join our marketing team. This role will own programmatic performance end‑to‑end – from trafficking and measurement integrity to audience strategy, deal activation, and optimization – with clear performance goals and autonomy to test and iterate. The ideal candidate has a strong background in programmatic advertising, audience segmentation, and campaign optimization, preferably within the luxury brand or agency space.
Key Responsibilities
Campaign Management
Set up, launch, and manage programmatic campaigns across multiple platforms. Ensure accurate trafficking of ads and proper implementation of creative assets. Optimization & Performance Analysis
Monitor campaign performance and provide insights to improve efficiency and ROI. Analyze ad placement performance and recommend strategies for improvement. Own day‑to‑day trading and optimization across DV360/TTD to hit CPA/ROAS/qualified‑lead goals. Audience Targeting & Segmentation
Utilize 1st, 2nd, and 3rd party data for precise audience targeting. Develop and manage audience segments to maximize campaign effectiveness. Platform Expertise
Work with tools such as DV360, CM360, The Trade Desk, Lotame, and other DSPs. Stay updated on emerging technologies and best practices in programmatic advertising. Partner with internal teams and external vendors to ensure seamless campaign execution. Communicate performance insights and recommendations to stakeholders. Qualifications
Experience: Minimum 3+ years in programmatic advertising, preferably with luxury brands or in an agency environment. Technical Skills: Proficiency in DV360, CM360, The Trade Desk, Lotame, and audience targeting strategies. Experience with CTV. Strong analytical skills with the ability to interpret data and provide actionable insights. Excellent organizational and communication skills.
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Campaign Management
Set up, launch, and manage programmatic campaigns across multiple platforms. Ensure accurate trafficking of ads and proper implementation of creative assets. Optimization & Performance Analysis
Monitor campaign performance and provide insights to improve efficiency and ROI. Analyze ad placement performance and recommend strategies for improvement. Own day‑to‑day trading and optimization across DV360/TTD to hit CPA/ROAS/qualified‑lead goals. Audience Targeting & Segmentation
Utilize 1st, 2nd, and 3rd party data for precise audience targeting. Develop and manage audience segments to maximize campaign effectiveness. Platform Expertise
Work with tools such as DV360, CM360, The Trade Desk, Lotame, and other DSPs. Stay updated on emerging technologies and best practices in programmatic advertising. Partner with internal teams and external vendors to ensure seamless campaign execution. Communicate performance insights and recommendations to stakeholders. Qualifications
Experience: Minimum 3+ years in programmatic advertising, preferably with luxury brands or in an agency environment. Technical Skills: Proficiency in DV360, CM360, The Trade Desk, Lotame, and audience targeting strategies. Experience with CTV. Strong analytical skills with the ability to interpret data and provide actionable insights. Excellent organizational and communication skills.
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