Sr. Creative Strategy Manager, Performance Marketing

Sr. Creative Strategy Manager, Performance Marketing The Sr. Creative Strategy Manager, Performance Marketing will expand Dr. Squatch’s performance creative team’s efforts to new regions, new paid media channels, and new audiences. This role helps develop direct response ad creative for regions like the UK, media channels like AppLovin, and audiences such as Gen‑Z. The role reports to the Director of Performance Creative. This is a full‑time hybrid role based in Marina del Rey, CA, with a compensation range of $110,000 to $140,000, commensurate with experience and market rates. Company benefits include medical, dental, vision, 401(k) with match, PTO, healthy snacks, company events, and free products. What You’ll Do Write or generate 8-12 creative concepts per week tailored to target regions, platforms, or audiences. Own strategic areas by channel or region. Mentor and coach team in best performance practices, including junior creatives, editors, and producers. Source and adapt trends and conduct research on best practices for areas of expansion. Prepare research and present findings to team leadership or broader marketing team. Work independently to understand what works in the target areas and proactively develop plans to discover and optimize performance. Take input from multiple stakeholders to set goals and fulfill needs for areas of growth. Communicate with creative individuals and collaborate to produce excellent ad creatives. About You 4‑7 years of experience at a direct‑to‑consumer brand or performance agency. Excellent direct‑response writing skills – can write for personas, inhabit brand voice, or adapt voices of competitors to drive sales. Desire for excellence – hunger to win and make a great creative ad product; ability to pivot if things are not working. Energetic, witty, and matches the brand’s sense of humor. Gets things done without perfect resources; innovative and works with a sense of urgency. Proactively helps others, stays positive. A desire to grow beyond your role and act as an overall leader for the team. Equal Employment Opportunity & Disability Accommodations Dr. Squatch does not discriminate on the basis of any protected group status under applicable law. We offer reasonable accommodations for qualified applicants with disabilities. If you need accommodations, please let us know during the application process. #J-18808-Ljbffr