Senior Account Based Marketing Manager

Summary The Sr. Account Based Marketing Manager is a strategic marketing leader responsible for leading and refining Q2’s account-based program, driving targeted pipeline growth, positively impacting deal velocity, and advancing engagement within priority target accounts. Responsibilities Lead the strategy, execution, and ongoing optimization of account-based marketing initiatives focused on priority target accounts. Partner with Sales and cross‑functional marketing teams to identify target accounts, define account strategies, and align marketing efforts to revenue goals. Design and orchestrate personalized account journeys that progress prospects through the buyer lifecycle and support deal advancement. Drive alignment across teams to ensure cohesive messaging, timing, and engagement across all account‑facing activities. Influence pipeline creation and deal velocity by enabling sellers with insights, account plans, and coordinated marketing motions. Collaborate with Marketing Operations to measure program effectiveness, assess impact on pipeline and revenue, and apply learnings to improve results. Serve as an internal consultant and subject‑matter expert on account‑based marketing strategy, best practices, and execution. Leverage AI‑powered marketing and data platforms to improve account prioritization, predictive targeting, and engagement strategies across priority accounts. Utilize AI‑driven insights and intent data to identify buying signals, personalize outreach, and optimize account journeys. Experiment with generative AI tools to accelerate content development, messaging personalization, and campaign execution while maintaining brand and regulatory standards. Partner with Marketing Operations to evaluate and implement emerging AI technologies that improve ABM orchestration, segmentation, and performance measurement. Experience and Knowledge 8–12 years of progressive experience in B2B marketing, demand generation, or account‑based marketing roles. Bachelor’s degree in a relevant field. Proven experience influencing pipeline and revenue through strategic marketing programs aligned to sales objectives. Strong understanding of complex B2B buyer journeys and enterprise sales cycles. Demonstrated ability to operate independently, balancing strategic planning with hands‑on execution. Experience partnering cross‑functionally and influencing without direct authority. Strong analytical, problem‑solving, and communication skills with the ability to translate insights into action. This position requires fluent written and oral communication in English. Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time. Health & Wellness Hybrid Work Opportunities Flexible Time Off Career Development & Mentoring Programs Health & Wellness Benefits, including competitive health insurance offerings and generous paid parental leave for eligible new parents Community Volunteering & Company Philanthropy Programs Employee Peer Recognition Programs – “You Earned it” We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, or veteran status. Applicants in California or Washington State may not be exempt from federal and state overtime requirements. #J-18808-Ljbffr