Affiliate Marketing / Performance PR Specialist

A creative, integrated marketing & PR agency based in NYC with offices in LA and Miami. Our approach to communications has earned industry recognition for offering a fresh, strategic, and highly collaborative agency partnership. We build consumer trust, shape perception, and influence behavior by embedding brands directly into culture — ultimately driving real business growth. From PR stunts, newsjacking, and brand partnerships to influencer campaigns, consumer events, and red-carpet sponsorships, we’re a full-service earned media agency focused on long-term brand building that propels brands forward. About the Role We’re looking for a Affiliate / Performance PR Specialist to sit at the intersection of earned media, commerce, and creator partnerships, driving measurable revenue through PR. This role is ideal for someone who understands that PR is no longer just awareness; it’s performance, and knows how to connect editorial, creators, and affiliate infrastructure into a cohesive growth engine. You’ll oversee affiliate strategy across beauty, wellness, and lifestyle clients ensuring every placement, partnership, and campaign is optimized for conversion, revenue, and ROI. What You’ll Do Affiliate & Performance Strategy Own and manage affiliate programs across platforms like Impact, CJ, Rakuten, Awin Develop and execute performance-driven PR strategies that tie earned media to revenue Build and optimize commission structures, partner tiers, and incentives Identify growth opportunities across content commerce, loyalty, sub-affiliate, and creator ecosystems Media & Publisher Partnerships Build and manage relationships with commerce editors, affiliate managers, and media partners Secure high-impact placements across top-tier commerce and lifestyle outlets Negotiate placements, inclusions, and paid + hybrid affiliate opportunities Align editorial calendars with key retail moments (BFCM, holiday, seasonal drops) Program Optimization & Reporting Track and analyze performance across traffic, conversion, AOV, and revenue Build monthly reports with clear insights and optimization recommendations Manage UTM strategy, attribution, and backend analytics Continuously optimize partner mix and placements for ROI Cross-Functional Collaboration Partner with PR, influencer, and paid teams to ensure integrated campaign execution Educate internal teams and clients on affiliate best practices and performance PR Support new business by contributing to affiliate strategy + revenue projections What We’re Looking For 4-8+ years experience in affiliate marketing, performance PR, or partnerships Strong background in beauty, wellness, or CPG brands Deep experience with platforms like Impact, CJ, Rakuten, Awin Proven track record of driving measurable revenue + ROI through affiliate programs Experience working with publishers, commerce editors, and creator platforms Strong understanding of performance models (CPA, CPL, CPC, Rev Share) Ability to translate PR placements into revenue-driving opportunities Data-driven mindset with strong analytical and reporting skills Our Core Values Urgency — We move fast, with intention Enthusiasm — We lead with passion and possibility Positivity — We approach challenges with curiosity and care Extreme Ownership — We take responsibility for our work Creativity — We think beyond the brief Inclusivity — Diverse perspectives drive cultural relevance Details NYC-based preferred (hybrid), open to remote Contract / Long term Competitive compensation based on experience and scope #J-18808-Ljbffr