
EMEA Client Marketing Associate-12 month FTC
Event Marketer, Milwaukee, WI, United States
About the Role
Position: EMEA Client Marketing Associate within the Global Northern Trust Asset Management (NTAM) marketing team. Reports to the Head of Client Marketing. Based in the UK. Focused on executing client marketing initiatives in support of our institutional business across the EMEA region.
This role is instrumental in the day‑to‑day execution of marketing campaigns, webinar programs, client events, digital marketing activities, and custom content creation that drives awareness and engagement with institutional investors. The associate will work closely with Sales teams, the broader NTAM marketing team and centres of excellence functional marketing partners to deliver marketing programs that support business objectives.
Responsibilities
Campaign Execution
Assist in the execution of paid campaign activities to support broader Institutional marketing campaigns, develop promotional assets aligned to messaging strategy, and manage deadlines in partnership with the performance marketing team members.
Email Marketing
Develop and manage email campaigns using Marketo, from briefing through deployment, including list management, content creation and coordination, testing, and reporting.
Partner with sales and integrated campaigns to develop dedicated campaign segmentation strategies.
Monitor campaign performance and provide regular reporting on key metrics.
Webinar Management
Support the planning, promotion, and execution of institutional webinars across EMEA.
Develop webinar content specific to institutional investors in partnership with product marketing and investment teams.
Coordinate webinar logistics including registration pages, reminder sequences, pre‑event promotion and post‑event follow‑up.
Track webinar attendance and engagement metrics.
Event Marketing
Assist in the management and execution of events across the EMEA region.
Coordinate with Sales/Marketing teams to ensure event objectives align with business priorities.
Develop pre‑, during‑ and post‑event marketing strategies, content and experiential promotional material and content in partnership with Senior Events Specialist.
Cross‑functional Collaboration
Work closely with Client Marketing and Sales teams and other Partners/Key stakeholders to understand market needs and priorities and to ensure aligned execution of marketing plans for EMEA.
Collaborate with the broader NTAM marketing team, centres of excellence functional marketing teams, product and investments stakeholders to ensure alignment on messaging, tactical development and campaign execution.
Ensure effective, proactive communication of upcoming marketing campaigns and programs across stakeholder teams.
Reporting & Analysis
Communicate regular updates on campaign performance.
Identify opportunities for optimization based on performance data and adjust tactics accordingly.
Qualifications
Experience with webinar platforms (ON24 preferable) and marketing automation platforms (Marketo preferable) and CRM platforms (Salesforce preferable).
Experience working with global or regional marketing teams.
Knowledge of financial services compliance and regulatory considerations for marketing communications.
General understanding of investment products and markets.
Strong organisational and project management skills with ability to manage multiple initiatives simultaneously with an eye to deadlines.
Excellent written and verbal communication skills.
Experience in campaign asset development across digital platforms: email, web, social, etc.
Proven ability to work collaboratively with Sales teams and cross‑functional stakeholders.
Detail‑oriented with strong execution capabilities.
Comfortable working in a fast‑paced environment and adapting to changing priorities.
Strong collaboration skills, with the ability to integrate varied perspectives for improved outcomes.
Familiarity with email campaigns and lead nurture strategies.
Reasonable Accommodation
Northern Trust is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the employment process, please email our HR Service Center at MyHRHelp@ntrs.com.
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