
Content Marketing Strategist
Ellsworth Adhesives, Germantown, WI, United States
What does a cell phone in your pocket, a spaceship, and an electric vehicle have in common? Ellsworth Adhesives’ specifications are found in each of those products. Ellsworth Corporation, a global, industry‑leading distributor of specialty chemicals, equipment, and adhesive manufacturer, currently has a Content Marketing Strategist opportunity at Ellsworth Adhesives. This role reports to our corporate headquarters in Germantown, WI, and the ideal candidate would be open to hybrid or remote work. Are you passionate about contributing directly to high‑impact content production? Want to continue to grow your career? This is an exciting time to be a part of Ellsworth – come join our team! Ellsworth Corporation is a family‑run company that has experienced continuous growth for over 50 years. We are an industry‑leading global distributor, manufacturer, and packager of adhesives used by cell phone, medical device, space/aerospace, and electric vehicle industries. Our state‑of‑the‑art facility and distribution center offer insight into our business, the industries we serve, and our consumer and manufacturing divisions.
Responsibilities
Develop and execute integrated marketing communications (IMC) content strategies across owned, earned, and paid media, including web content, SEO, email, digital ads, social media, and traditional marketing materials.
Ensure the quality, clarity, and consistency of all content, contributing to writing and editing while maintaining alignment with brand standards, messaging frameworks, and marketing objectives.
Lead the strategy, structure, and messaging for conversion‑focused landing pages, partnering with marketing automation and web teams to support lead‑generation lifecycle marketing goals.
Conduct audience, market, and competitive research, including buying behavior analysis, and content performance audits to inform messaging, content themes, and strategic decision making.
Scale content production through cross‑functional collaboration, working closely with designers, subject‑matter experts, sales, product teams, freelancers, agencies, and AI tools to deliver cohesive high‑quality content at speed.
Perks & Benefits
As an industry leader, we offer a competitive wage, bonus plan, and a comprehensive benefit package which includes Health, Prescription, Dental, Vision, Life, Disability, Flexible Spending, 401(k), Employee Assistance, Paid Time Off and Holidays, Wellness Program, Social Events, Community Involvement, and much more. A summary of Employee Benefits is available.
Qualifications
Experience
5+ years of experience in content marketing, content strategy, digital marketing or similar role.
Education
Bachelor’s degree in Marketing, Communications, Journalism, Business, or related field.
Other Qualifications, Skills, And Abilities
Proven experience in content marketing, content writing, or strategic content roles.
Strong writing, editing, and proofreading skills with excellent attention to detail.
Strong understanding of SEO best practices and digital content optimization.
Experience using AI writing tools and content‑generation technologies.
Ability to create and adapt content for multiple platforms (web, email, social, ads, print).
Familiarity with CMS platforms, analytics tools, and digital marketing workflows.
Strong creative thinking and problem‑solving abilities.
Excellent organizational and time‑management skills.
Effective communication and collaboration skills.
Ability to work both independently and as part of a cross‑functional team.
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