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Senior Associate, Marketing Campaigns - Global Capability Center

Alvarez & Marsal Deutschland GmbH, New York, NY, United States


Description The Global Marketing Campaign team will be responsible for the successful execution and coordination of global marketing campaigns, managing digital, social, and advertising initiatives while producing thought leadership content. The role focuses on the Australian market and requires flexible working hours to ensure coverage for campaign support in Australia. Responsibilities Collaborate closely with marketing managers and business stakeholders to develop and implement marketing initiatives, including emails, social media content, client communications, web pages, reports, white papers, digital ads, and more. Manage the daily intake of projects and ensure clear communication with internal and external team members, briefing teams on responsibilities, timelines, milestones, and expectations to ensure smooth execution and alignment across functions. Provide excellent customer service to internal Business Units by responding promptly to urgent requests and ensuring timely project delivery with a high level of accuracy. Maintain detailed project and campaign plans, including milestones, responsibilities, and ownership to track progress and ensure accountability. Leverage various technology platforms such as Pardot, Salesforce, Power BI, Swoogo, ON24, Socialive, LinkedIn Advertising, and Google Advertising to execute campaigns and report on performance. Analyze campaign results, track engagement trends, and provide actionable insights and recommendations. Ensure consistent application of branding, content guidelines, and formatting across all marketing materials, delivering polished and professional assets that align with A&M’s global standards. Qualifications Minimum of 3‑4 years in corporate marketing, with a strong background in executing global marketing campaigns. Experience in professional services and a matrixed organization with multiple divisions and business units is required. In-depth knowledge of marketing campaign structures, best practices, and project management methodologies, with the ability to handle multiple campaigns simultaneously while maintaining a focus on quality and deadlines. Proven ability to build and manage relationships with stakeholders across multiple teams and business units, comfortable working in a matrixed environment, managing feedback, aligning priorities, and ensuring marketing initiatives are delivered effectively. Strong analytical skills to analyze campaign performance, identify engagement trends, and translate data into actionable insights and recommendations. Familiarity with executing multifaceted campaigns across web, email, social media, and digital advertising. Experience with analytics tools such as Pardot, PowerBi, and Google Analytics is a plus. Excellent communication and interpersonal skills, with the ability to work effectively across teams in a collaborative, global environment. Strong focus on quality control and an eye for detail to ensure consistent delivery of high‑quality marketing assets. Benefits • Continuous learning and professional development opportunities. • Opportunity to work in an entrepreneurial, results‑oriented culture. • Access to comprehensive wellbeing resources and employee support programs. #J-18808-Ljbffr