Senior Associate, Experience Designer
New York Life, New York, NY, United States
Location Designation Hybrid - 3 days per week
Experience Designer, Senior Associate Summary Full-time
New York, NY
Hybrid | Onsite 3x/week (Tues-Thurs)
Experience and Digital Marketing
As an award-winning Fortune 100 Company, diversity and humanity are deeply rooted values in our company culture. We are vocal advocates for a supportive and inclusive work culture that inspires employees to do meaningful, life-changing work. We believe there is a wealth of knowledge we can learn from one another, and that together we can enact real-world change.
When you join New York Life, you value career development, collaboration, innovation, and inclusiveness. You will have the opportunity to grow your career while developing personally and professionally through various resources and programs. If you are ready to channel your creativity and strategic insight into an environment that values impact, we welcome you to our team.
About the role What You’ll Do Lead design concepting and detailed design handoff to development
Lead experience and interface design for a conversational AI tool, including chatbot UI patterns, conversation flows, and response structure.
Drive consistency and quality across the portfolio by leveraging and evolving shared design systems, patterns, and standards.
Own information architecture and conversation mapping for the chatbot (intents, topics, follow-ups, fallback states, escalation paths).
Design and iterate feedback mechanisms to support continuous improvement.
Design end-to-end flows for digital products.
Translate validated concepts into detailed, production-ready design specifications, including component-level documentation, edge cases, and responsive behaviors.
Support UAT, pilot enhancements, and creation of design documentation for development handoff.
Work directly on our AI-powered digital product ecosystem
Your role will focus on an AI-powered toolkit to help NYL agents and staff quickly access guidance on suitable sales practices and reduce friction in the new business process.
Collaborate with product, engineering, compliance, and SMEs to ensure solutions are usable, feasible, and compliant.
Ensure each experience is usable, engaging, and aligned to the broader product strategy.
Perform end-to-end design research and discovery activities to inform experience strategy, content, and UX decisions across both our financial education platform and NYL.com.
Understand the impact of design across products, using insights to iterate and inform experience improvements.
Cross-functional creation and collaboration Partner with cross functional team for delivery: Collaborate with design leadership, product owners, engineering, and implementation teams, driving alignment and decision-making across a large-scale, multi-year implementation and in-year MVP delivery.
Contribute to co-creation and workshops: Participate in working sessions to define and ideate, align stakeholders, and enable confident decisions.
Partner with design leadership: Collaborate with design, product, and business leadership across NYL to shape project direction and advocate for a cohesive, experience-led vision across teams.
You should have Portfolio - Please include a portfolio or case studies as a document or link with your resume when applying, including any passwords. Do not use Drop box or other file sharing solutions, we cannot access them.
Expert understanding of human-centered design principles, interaction design, visual design, and user experience.
A bachelor’s in a relevant field such as Design, Interaction Design, Communication Design or a related discipline. Equivalent practical experience will also be considered.
What You’ll Bring Your design experience
At least 5 years in digital experience design, including a track record of shipping high quality digital designs for consumers and a range of digital product types (e.g., responsive web, apps, portals, etc.).
Experience with conversational design and emerging AI design patterns.
Experience with designing for in a fast-paced, deadline-driven environment.
Understanding of UX principles for responsive web and enterprise tools.
Your technical abilities include
A track record of shipping digital experience designs in a Scaled Agile (SAFe) environment across front-ends and platforms (e.g., CMS, low
o-code platforms, framework-based front ends, native apps). Familiarity with architecture concepts including service-oriented architecture and micro-services, data models, and front-end programming (HTML, CSS). Mastery of design and prototyping tools (Figma, Adobe Creative Suite) and collaboration tools (Figjam, Miro). Ability to collaborate with research and apply insights from qualitative and quantitative feedback. Working knowledge of Agile product development methodologies and software like Jira. Your communication style Adaptable with the ability to bring clarity and structure to ambiguity. Strong communication skills with cross-functional teams, stakeholders, and executives. Strong organization and attention to detail. And if you have this, we really want to hear from you Experience in life insurance, financial services, or other highly regulated industry for complex application or servicing experiences. Pay transparency Salary Range: $100,000-$143,000 Overtime eligible: Exempt Discretionary bonus eligible: Yes Sales bonus eligible: No Actual base salary will be determined based on several factors but not limited to experience, skills, qualifications, and location. Employees may also participate in an annual discretionary bonus or incentive program. Our Benefits Flexible work arrangements: We’re blending parts of both worlds for better work-life balance. Time away: Generous time off plans, holiday schedules, and summer Fridays. Extensive health coverage: Medical, dental, vision, and flexible spending accounts. Caring support for new parents: Fertility treatments and up to eight weeks paid leave for all parents, plus up to six months total parental leave and back-up childcare options. Opportunities to prosper professionally and career coaching: Training and tuition reimbursement. Wellness benefits: On-site amenities, gym facilities, cafes, and wellness centers. Explore our full set of benefits on the NYL Benefits Site. Working at New York Life Award-winning work culture and recognition for diversity and inclusion. Stability and innovation in technology talent within the insurance industry. Commitment to equality and corporate responsibility. Flexible work models and a long-standing legacy of service. Community involvement through the Foundation and employee giving. Diversity, equity, and inclusion as guiding principles; recognized among Forbes 2024 America’s Best Employers for Diversity. Proud partners of NYY, MLB, and USSF with opportunities to collaborate with major brands. Our team is striving to revolutionize financial services for customers and agents/advisors, impacting millions of people and communities. #J-18808-Ljbffr
o-code platforms, framework-based front ends, native apps). Familiarity with architecture concepts including service-oriented architecture and micro-services, data models, and front-end programming (HTML, CSS). Mastery of design and prototyping tools (Figma, Adobe Creative Suite) and collaboration tools (Figjam, Miro). Ability to collaborate with research and apply insights from qualitative and quantitative feedback. Working knowledge of Agile product development methodologies and software like Jira. Your communication style Adaptable with the ability to bring clarity and structure to ambiguity. Strong communication skills with cross-functional teams, stakeholders, and executives. Strong organization and attention to detail. And if you have this, we really want to hear from you Experience in life insurance, financial services, or other highly regulated industry for complex application or servicing experiences. Pay transparency Salary Range: $100,000-$143,000 Overtime eligible: Exempt Discretionary bonus eligible: Yes Sales bonus eligible: No Actual base salary will be determined based on several factors but not limited to experience, skills, qualifications, and location. Employees may also participate in an annual discretionary bonus or incentive program. Our Benefits Flexible work arrangements: We’re blending parts of both worlds for better work-life balance. Time away: Generous time off plans, holiday schedules, and summer Fridays. Extensive health coverage: Medical, dental, vision, and flexible spending accounts. Caring support for new parents: Fertility treatments and up to eight weeks paid leave for all parents, plus up to six months total parental leave and back-up childcare options. Opportunities to prosper professionally and career coaching: Training and tuition reimbursement. Wellness benefits: On-site amenities, gym facilities, cafes, and wellness centers. Explore our full set of benefits on the NYL Benefits Site. Working at New York Life Award-winning work culture and recognition for diversity and inclusion. Stability and innovation in technology talent within the insurance industry. Commitment to equality and corporate responsibility. Flexible work models and a long-standing legacy of service. Community involvement through the Foundation and employee giving. Diversity, equity, and inclusion as guiding principles; recognized among Forbes 2024 America’s Best Employers for Diversity. Proud partners of NYY, MLB, and USSF with opportunities to collaborate with major brands. Our team is striving to revolutionize financial services for customers and agents/advisors, impacting millions of people and communities. #J-18808-Ljbffr