Product Marketing Specialist

Who is USP? The U.S. Pharmacopeial Convention (USP) is an independent scientific organization that collaborates with the world’s leading health and science experts to develop rigorous quality standards for medicines, dietary supplements, and food ingredients. At USP, we believe that scientific excellence is driven by a commitment to fairness, integrity, and global collaboration. This belief is embedded in our core value of Passion for Quality and is demonstrated through the contributions of more than 1,300 professionals across twenty global locations, working to strengthen the supply of safe, high-quality medicines worldwide. Description USP is seeking a Product Marketing Specialist – Digital Standards to support and enhance marketing programs for our Digital Standards and Emerging Standards product portfolio. This role blends product marketing, digital campaign execution, and lead‑generation strategy. The ideal candidate is hands‑on, data‑driven, and comfortable owning multi‑channel marketing initiatives that drive awareness, engagement, and conversion. This role is critical in shaping how industry perceives USP’s Digital Standards portfolio. You will translate complex technical and regulatory innovations into compelling narratives that inspire early adopters and drive collaboration across the pharmaceutical ecosystem. As pharmaceutical development and manufacturing continue their digitalization journey, USP aims to help advance the digitalization of analytical development and quality control workflows through the delivery of chemical reference and analytical method standards directly into digital environments. This position will help raise awareness, leading to collaborations that shape a new paradigm of quality standards and tell the story of how pharmaceutical standards are evolving for digital workflows. Impact at USP As part of our mission to advance scientific rigor and public health standards, you will play a vital role in increasing global access to high-quality medicines through public standards and related programs. USP prioritizes scientific integrity, regulatory excellence, and evidence-based decision-making to ensure health systems worldwide can rely on strong, tested, and globally relevant quality standards. Responsibilities Draft, execute, and optimize compelling content for conferences, sales enablement, email campaigns, newsletters, and organic social media in alignment with product messaging and campaign goals. Develop, execute, and optimize digital marketing campaigns that support product awareness, positioning, lead acquisition, and goals. Manage, maintain, and publish scheduled marketing content across channels. Coordinate content reviews, approvals, and asset delivery across internal teams and stakeholders. Support campaign setup and execution within marketing automation platforms (e.g., Pardot, Marketo). Assist with vendor coordination, including invoicing and communicating timelines or deliverables as needed. Monitor campaign performance using KPIs, dashboards, and analytics tools; provide insights and recommendations for continuous improvement. Develop messaging frameworks explaining Digital Standards to non‑experts. Collaborate with product/program leads to define value propositions targeted at early adopters. Support creation of thought‑leadership assets (whitepapers, explainer videos, infographics). Partner with industry relations / BD teams to align campaigns with collaboration opportunities. Contribute to conference strategy: booth messaging, speaker abstracts, promotional assets. Support personal development and market segmentation for new product categories. Success will be measured by growth in awareness for Digital and Emerging Standards based on campaign performance and the number of qualified collaboration leads generated. Employment Details Location: hybrid with an expected travel commitment of up to 10% for conference support. Qualifications Bachelor’s degree in marketing, communications, or related field. 2 years of experience in digital or product marketing, communications, or a related field. Experience developing content for scientific or regulated‑industry audiences. Comfort with B2B funnel metrics, attribution models, and CRM/marketing automation integrations (e.g., Salesforce + Pardot/Marketo). Ability to translate complex digital/technology topics into compelling marketing narratives. Experience with social media scheduling tools (e.g., Hootsuite, Buffer). Familiarity with marketing automation platforms (e.g., Pardot, Marketo). Experience with native social platform insights. Experience in pharmaceutical, scientific, healthcare, nonprofit, or regulated industries. Additional Desired Preferences Experience with genAI tools like ChatGPT, Microsoft CoPilot, etc. for workflow improvements and automation. Demonstrable commitment to public health/patient safety/consumer protection. Comfortability with ambiguity. Demonstrated ability to problem solve and get things done. Supervisory Responsibilities None, this is an individual contributor role. Benefits USP provides benefits to protect yourself and your family today and tomorrow, including company‑paid time off, comprehensive healthcare options, and retirement savings. Compensation Base Salary Range: USD $85,200.00 – $108,400.00 annually. Target Annual Bonus: varies based on level of role. Individual compensation packages are based on factors unique to each candidate’s skill set, experience, qualifications, equity, and other job‑related reasons. Equal Opportunity Employer USP is proud to be an equal employment opportunity employer (EEO). USP is committed to ensuring fair, merit‑based selection processes that enable the best scientific minds—regardless of background—to contribute to advancing public health solutions worldwide. We provide reasonable accommodations to individuals with disabilities and uphold policies that create an inclusive and collaborative work environment. For further information, please review the Know Your Rights notice from the Department of Labor. Job Category Sales & Marketing Job Type Full‑Time #J-18808-Ljbffr