Social Media Manager

This role is ideal for a creative and strategic social media professional passionate about supporting LGBTQ+ communities. You will take full ownership of Instagram management for a Seattle-based barber specializing in gender affirming haircuts for trans, nonbinary, and queer clients. The goal is to elevate the online presence, showcase transformative work, and build a welcoming digital brand that resonates with the community. You will collaborate closely with the barber to understand their vision and values, translating them into a compelling and authentic Instagram presence that attracts and engages new clients. Deliverables Overhaul and manage the Instagram account, including content planning, posting, and engagement Develop and implement a cohesive branding strategy tailored to the queer and gender diverse community Curate and edit photo and video content that highlights haircuts, client stories, and the inclusive atmosphere of the barbershop Grow the follower base and increase engagement through targeted campaigns, hashtags, and collaborations Monitor analytics to assess performance and adjust strategies for optimal reach and impact Stay updated on social media trends and best practices relevant to the LGBTQ+ and beauty sectors Requirements Proven experience managing Instagram accounts, preferably for beauty, wellness, or LGBTQ+ focused brands Strong understanding of branding, content creation, and digital marketing strategies Excellent visual storytelling skills with proficiency in photo and video editing tools (e.g., Canva, Adobe Creative Suite, CapCut) Deep awareness of and sensitivity to LGBTQ+ issues, language, and representation Ability to work independently, communicate effectively, and adapt to feedback Based in the US (Seattle preferred but remote considered); available for part-time contract work #J-18808-Ljbffr