CRM Marketing Specialist New Mexico

About the Role IPSY is seeking a CRM Marketing Specialist to own and execute our resubscription (winback) lifecycle programs, converting lapsed members back into active subscribers. What You’ll Be Doing Own day‑to‑day execution of resubscription (winback) CRM programs Drive performance against resubscriber targets and lifecycle KPIs Support optimization of drip journeys, triggered campaigns, and monthly promotional sends Continuously identify opportunities to improve conversion, engagement, and efficiency Partner closely with the broader Resubscription team to evolve and transform the program, contributing ideas and execution to drive incremental, high‑impact resubscribers Campaign Planning & Calendar Management Manage monthly CRM send calendar for resubscription programs Support 360 campaign planning across email, push, and SMS Partner with Lifecycle, Merchandising, and Tech teams on campaign priorities Balance always‑on, triggered, and promotional campaigns Create campaign briefs grounded in performance insights and testing learnings Partner with in‑house Creative team to guide messaging and design direction Provide clear, data‑driven feedback to improve performance (CTR, CVR, reactivation) Own final approvals to ensure campaigns meet strategy and quality standards Build & Execution Own campaign setup across CRM platforms, including: Segmentation and audience targeting Dynamic content and personalization logic Coding guidelines and QA validation Partner with Email Developers on HTML builds Execute testing, scheduling, and deployment across channels (email, push, SMS) Ensure flawless execution across all campaigns and journeys Partner with Tech and Marketing Ops to troubleshoot campaign or platform issues, ensuring minimal disruption to performance Collaborate on new feature launches and enhancements (big and small) to enable new capabilities and drive incremental resubscription impact Performance Monitoring & Insights Analyze campaign and journey performance across channels Deliver post‑campaign reads with clear insights and recommendations Identify trends across: Messaging and offers Contribute to testing roadmap and optimization strategy Cross‑Functional Collaboration Partner closely with: Manager, Reactivation (alignment and performance of cross‑channel resub strategy) Merchandising (offers, product strategy) Creative (asset development) Data/Analytics (audience insights, reporting) Marketing Ops / Engineering (tools, data flows) Tech (feature launches/enhancements, tech issues) Ensure alignment across teams to deliver a seamless member experience How Time Is Typically Spent Strategic Planning & Road‑mapping: 5–10% Cross‑Functional Coordination: 40–50% Campaign Setup & Execution: 30–35% Performance Monitoring & Insights: 15–20% What We Are Looking For Core Experience 3–6+ years in CRM / lifecycle / email marketing Hands‑on experience executing multi‑channel campaigns (email, push, SMS) Experience managing high‑volume campaign calendars and workflows Technical & Analytical Skills Experience with enterprise ESPs (Iterable preferred; Braze, SFMC, etc.) Strong understanding of: Triggered journeys & lifecycle flows Personalization & dynamic content Familiarity with tools such as: Strong analytical mindset with ability to translate data into action Detail‑oriented with strong QA rigor Ability to manage multiple campaigns simultaneously Strong organizational and project management skills Strong cross‑functional communicator Proactive, solutions‑oriented, and performance‑driven Comfortable in a fast‑paced, evolving environment Eager to test, learn, and continuously improve Why This Role Matters Resubscription is one of IPSY’s highest‑impact growth levers. This role is critical in ensuring we: Deliver high‑quality, high‑performing CRM campaigns Scale personalization and lifecycle sophistication Drive incremental subscriber growth efficiently Additionally, you will play a key role not only in executing campaigns, but also in advancing and transforming the resubscription program to help CRM evolve into a true growth engine that directly impacts revenue and member lifetime value. What We Offer Competitive salary (USD) Paid time off & work‑from‑home flexibility Location Remote positions may be performed in any of the states where IPSY has established a business presence: Arizona, California, Connecticut, Florida, Illinois, Kansas, Massachusetts, Missouri, North Carolina, New York, New Jersey, Nevada, Ohio, Pennsylvania, Texas, Washington. For LATAM locations, only Mexico‑based applicants will be considered. #J-18808-Ljbffr