Fractional Director of Social & Paid Media (Agency | Meta Focus)

Alliance Marketing Partners (AMP) is seeking a Fractional Head of Social Media to provide interim leadership during a maternity leave coverage period (mid-June 2026 through January 1, 2027). This role will oversee social media strategy, paid social (Meta and Tik Tok boosting), and influencer marketing programs across a portfolio of national and franchise brands. This is a part-time, contract leadership role responsible for both strategic direction and hands‑on oversight of execution. Key Responsibilities Manage and provide direction to AMP’s social media and influencer team Set weekly priorities, workflows, and deliverables Ensure quality control across all social and influencer outputs Act as escalation point for team and client issues Paid Social (Meta) Oversight Oversee planning, execution, and optimization of Meta boosting campaigns Ensure budget allocation aligns with client objectives Monitor performance metrics (CPM, CPC, engagement, conversions) Provide strategic recommendations to improve ROI and efficiency Influencer Program Management Help oversee influencer campaign planning and execution Help guide creator selection, partnerships, and negotiations Ensure deliverables meet brand standards and timelines Help optimize influencer strategy based on performance data Serve as senior social media lead for key client accounts Participate in client calls and presentations as needed Translate client goals into actionable social strategies Provide reporting insights and strategic recommendations Process & Performance Optimization Improve workflows for social media and influencer execution Establish or refine KPIs and reporting frameworks Identify opportunities to scale successful campaigns Qualifications Required 3+ years of experience in social media marketing, with leadership responsibility Deep expertise in Meta Ads Manager (Facebook/Instagram boosting) Experience managing teams in an agency or multi-client environment Strong analytical skills with ability to interpret performance data Preferred Experience with franchise or multi-location brands (QSR, retail, etc.) Background in agency environments managing multiple clients simultaneously Familiarity with tools such as Meta Business Manager, TikTik ads, influencer platforms, and project management systems (e.g., Monday.com), sprinklr, plannable, uberall Time Commitment: ~15–25 hours per week Duration: Today – January 1, 2027 Location: Hybrid (U.S.-based required) based in Atlanta (minimum 1 day in Buckhead area office) Success Metrics Continuity and stability of social and influencer operations during leave period Achievement of client performance goals (engagement, reach, ROI) Team productivity and quality of output Client satisfaction and retention Ideal Candidate Profile Strategic leader who can also operate tactically when needed Comfortable stepping into an existing team and quickly establishing authority Strong communicator with client‑facing confidence Highly organized with ability to manage multiple priorities simultaneously AMP is a fast‑growing agency specializing in marketing for franchise and multi-location brands, including leading quick‑service restaurant clients. This role is critical to maintaining operational excellence and client success during a key team transition period. #J-18808-Ljbffr